The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Disclaimer Videos
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Mobile-First Video
Points: 15.0
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd.
Category: Film / Long Form
Points: 15.0
TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna
Category: Film / Short Form
Points: 15.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan
Category: Innovation in Direct
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Community Building
Points: 15.0
58 Soul Riders
Agency: MRM//McCann / Madrid + Garaje Films / Madrid
Client: Ministerio del Interior (Ministry of Interior)
Category: Events & Experiential
Points: 15.0
Ticket to Play
Agency: Weber Shandwick / New York
Client: Mattel Barbie
Category: Media Relations
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Social Engagement / Community Building
Points: 15.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Innovation in Radio
Points: 15.0
The Alternatives
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Craft / Writing - Campaign
Points: 15.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola
Category: Experiential Radio
Points: 15.0
The Alternatives
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Broadcast / Any Length - Campaign
Points: 15.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi
Client: Ministry of Public Health, Afghanistan
Category: Promotional / Collateral Items - Single or Series
Points: 15.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista
Category: Utility
Points: 15.0
Interrupt-a-palooza Campaign
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Online Films & Video / Pre-Roll Video - Campaign
Points: 15.0
Interrupt-a-palooza: Smile and Say Skis
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Online Films & Video / Pre-Roll Video - Single
Points: 15.0
Interrupt-a-palooza: Nighty Night
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Online Films & Video / Pre-Roll Video - Single
Points: 15.0
Count On: Sloth
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Television / Short Form - Single
Points: 15.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Integrated Digital & Physical Product
Points: 15.0
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander
Category: Innovation in Branded Entertainment
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London
Client: Microsoft
Category: User-Generated Content
Points: 15.0
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter
Category: Experiential / Virtual Reality (VR)
Points: 15.0
USPS - Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service
Category: Innovation in Interactive / Online
Points: 15.0
Digital Puppetry
Agency: McCann / Melbourne
Client: Melbourne International Film Festival
Category: Experiential / Virtual Reality (VR)
Points: 15.0
Client:
GEICO
Title:
Disclaimer Videos
Category:
Mobile-First Video
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Cigna
Title:
TV Doctors - Emergency
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Innovation in Direct
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Community Building
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Ministerio del Interior (Ministry of Interior)
Title:
58 Soul Riders
Category:
Events & Experiential
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Mattel Barbie
Title:
Ticket to Play
Category:
Media Relations
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Social Engagement / Community Building
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Innovation in Radio
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Prostate Cancer Canada
Title:
The Alternatives
Category:
Craft / Writing - Campaign
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Experiential Radio
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Prostate Cancer Canada
Title:
The Alternatives
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Utility
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Interrupt-a-palooza Campaign
Category:
Online Films & Video / Pre-Roll Video - Campaign
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Interrupt-a-palooza: Smile and Say Skis
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Interrupt-a-palooza: Nighty Night
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Count On: Sloth
Category:
Television / Short Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Silver Pencil
Points:
15.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Content
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Silver Pencil
Points:
15.0