The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Social Post / Real-time Response
Points: 3.00
Bernie Sanders "Get the look"
Agency: Ogilvy Greece / Athens Client: IKEA Category: Social Post / Real-time Response
Points: 3.00
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid Client: Twitter Category: Social Post / Single
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Social Channel / Single Platform
Points: 3.00
The IKEA Audio Catalog
Agency: Ogilvy / New York + Digital Arts NYC / New York Client: IKEA U.S. Category: Online / Branded Podcast
Points: 3.00
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires Client: Budweiser Category: Brand Partnerships
Points: 3.00
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Events & Experiential
Points: 3.00
CHRISTMAS IN JULY
Agency: DAVID / São Paulo + DAVID / Miami Client: BURGER KING Category: Experiential & Installations / Brand Installations
Points: 3.00
The Farewell / Icnocuicatl
Agency: Ogilvy / Mexico + MediaMonks / Mexico Client: AB InBev Grupo Modelo Mexico Category: Original Music / Score
Points: 3.00
Augmented Archaeology
Agency: Ogilvy / Beijing Client: Huawei Device Co., Ltd. Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá Client: Colombia con Memoria Foundation Category: Utility / Ecommerce
Points: 3.00
Everyday
Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial Client: Instagram Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.00
Yimsu
Agency: Redfuse Communications / Hong Kong + Redfuse Communications / Bangkok + Colgate-Palmolive / APAC + Hogarth / Bangkok Client: Colgate-Palmolive Category: Casting
Points: 3.00
Green Instructions
Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Integrated Digital & Physical Product
Points: 3.00
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Craft / Use of Technology
Points: 3.00
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid Client: Twitter Category: Online-only Video / Single
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Online Advertising / Native Ads
Points: 3.00
Rediscover Germany
Agency: Ogilvy / Germany Client: German Rail Category: Customer Experience / CX
Points: 3.00
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne Client: Cadbury Caramilk Category: Websites / Ecommerce
Points: 3.00
The City that Works By Design
Agency: Ogilvy / Chicago Client: City of Chicago Category: Brand Transformation
Points: 3.00
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax Client: Illuma, Wyeth Category: Direct Marketing
Points: 3.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Direct Marketing
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Lonely Valentine Specials
Agency: Memac Ogilvy / Dubai Client: YUM RESTAURANTS INTERNATIONAL - KFC Category: Low Budget / Under 50K Budget
Points: 3.00
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo Client: IBM Category: Craft / Use of Technology
Points: 3.00
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong Client: VOGUE Category: Craft / Art Direction
Points: 3.00
Green Instructions
Agency: Ogilvy Poland / Warsaw Client: LEGO Category: Physical Products
Points: 3.00
Augmented Archaeology
Agency: Ogilvy / Beijing Client: Huawei Device Co., Ltd. Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne Client: Cadbury Caramilk Category: Ecommerce
Points: 3.00
#NotJustACadburyAd
Agency: Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai Client: Mondelez Category: Craft / Data-Driven Personalization
Points: 3.00
Lockdown In A Book
Agency: Ogilvy UK / London Client: Ogilvy UK Category: Craft / Art Direction
Points: 3.00
Magnolia
Agency: Ogilvy / New York + Open Mind / New York Client: Gerber Category: Non-traditional & Guerrilla Marketing
Points: 3.00
King Stairs
Agency: DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Don't drink and buy
Agency: DAVID / Miami + The Mill / Los Angeles Client: Budweiser Category: Digital & Online / Social Media Post - Series
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Digital & Online / Social Media Post - Single
Points: 3.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia Client: KFC Australia Category: Digital & Online / Ecommerce
Points: 3.00
QR Whopper
Agency: DAVID / São Paulo Client: Burger King Category: Digital & Online / Websites & Mobile
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Data Visualization / Static or Dynamic
Points: 3.00
Lockdown In A Book
Agency: Ogilvy UK / London Client: Ogilvy UK Category: Promotional / Collateral Items
Points: 3.00
The City that Works By Design
Agency: Ogilvy / Chicago Client: City of Chicago Category: Branding / Identity System
Points: 3.00
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai Client: Al Futtaim IKEA Category: Creative Use of Data
Points: 3.00
STREET IT ALL
Agency: Ogilvy / Madrid Client: ZALANDO Category: UX / UI / Utility / Ecommerce
Points: 3.00
Spot The Station
Agency: Ogilvy Brasil / São Paulo + adidas do Brasil / São Paulo Client: adidas do Brasil Category: Real-Time
Points: 3.00
Sound of Excitement
Agency: Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam Client: Mattel Inc. Category: Data Visualization
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago Client: SC Johnson/Pledge Category: Data Visualization
Points: 3.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
IKEA
Title:
Bernie Sanders "Get the look"
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Twitter
Title:
Twitter Dad
Category:
Social Post / Single
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
IKEA U.S.
Title:
The IKEA Audio Catalog
Category:
Online / Branded Podcast
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Budweiser
Title:
One Team
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Events & Experiential
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
BURGER KING
Title:
CHRISTMAS IN JULY
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
AB InBev Grupo Modelo Mexico
Title:
The Farewell / Icnocuicatl
Category:
Original Music / Score
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Utility / Ecommerce
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Instagram
Title:
Everyday
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Colgate-Palmolive
Title:
Yimsu
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
LEGO
Title:
Green Instructions
Category:
Integrated Digital & Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Twitter
Title:
Twitter Dad
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Online Advertising / Native Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
German Rail
Title:
Rediscover Germany
Category:
Customer Experience / CX
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Brand Transformation
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
CINFA
Title:
Handwashing Wrapping Paper
Category:
Products
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
YUM RESTAURANTS INTERNATIONAL - KFC
Title:
Lonely Valentine Specials
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Merit Award
Points:
3.00
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
VOGUE
Title:
UNI-FORM
Category:
Craft / Art Direction
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
LEGO
Title:
Green Instructions
Category:
Physical Products
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
ZALANDO
Title:
STREET IT ALL
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Mondelez
Title:
#NotJustACadburyAd
Category:
Craft / Data-Driven Personalization
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Gerber
Title:
Magnolia
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
King Stairs
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Budweiser
Title:
Don't drink and buy
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Digital & Online / Social Media Post - Single
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
QR Whopper
Category:
Digital & Online / Websites & Mobile
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization / Static or Dynamic
Award:
2021 Design Merit Award
Points:
3.00
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
ZALANDO
Title:
STREET IT ALL
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
adidas do Brasil
Title:
Spot The Station
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
ING
Title:
THE OTHER SIDE
Category:
Storytelling
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Mattel Inc.
Title:
Sound of Excitement
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
