The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
Unworthy Meals / Snails
Agency: Ogilvy & Mather / Bogota
Client: Carulla Cooking School
Category: Craft / Photography - Single or Campaign
Points: 5.0
Outrage Is Not Enough
Agency: Ogilvy & Mather / London
Client: Amnesty International
Category: Branded Social Post / Real-Time Response
Points: 5.0
Outrage Is Not Enough
Agency: Ogilvy & Mather / London
Client: Amnesty International
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
The Mindchanger Workout
Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client: Rio 2016
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
The Everyman Meal - Coloured Weights
Agency: Ogilvy & Mather / Johannesburg
Client: KFC
Category: Craft / Writing - Single
Points: 5.0
You Should Have Called - Email
Agency: Ogilvy & Mather / Johannesburg
Client: Vodacom
Category: Craft / Writing - Single
Points: 5.0
The Everyman Meal - Cherry Lip Balm
Agency: Ogilvy & Mather / Johannesburg
Client: KFC
Category: Craft / Writing - Single
Points: 5.0
Honestly Good Prices
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Volkswagen HK
Category: Broadcast / Any Length - Campaign
Points: 5.0
Keith
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Volkswagen HK
Category: Broadcast / Any Length - Single
Points: 5.0
Scariest BK
Agency: DAVID / Miami
Client: Burger King
Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
The SAB Spike Detector Coaster
Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg
Client: South African Breweries
Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
Amateur Replay
Agency: Ogilvy & Mather / Singapore
Client: Allianz
Category: Innovation in Print & Outdoor / Ambient Media
Points: 5.0
Snap King
Agency: DAVID / Buenos Aires
Client: Burger King®
Category: Social Engagement / User-Generated Content
Points: 5.0
Unworthy Meals / Crab
Agency: Ogilvy & Mather / Bogota
Client: Carulla Cooking School
Category: Craft / Photography - Single or Campaign
Points: 5.0
You Eat. They Eat.
Agency: Ogilvy & Mather India / Gurgaon
Client: Yum Restaurant Marketing Pvt. Ltd.
Category: Craft / Illustration - Single or Campaign
Points: 5.0
One Cut Kill All
Agency: Ogilvy Group Thailand / Bangkok
Client: Seub Nakhasathien Foundation
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Technically
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 5.0
80.000.000 Images
Agency: Ogilvy & Mather Chile / Santiago
Client: Getty Images
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 5.0
Dads
Agency: Ogilvy & Mather Chile / Santiago
Client: Unicef
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 5.0
The Refugee Nation
Agency: Ogilvy / New York
Client: Amnesty International
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 5.0
The Slave Calendar
Agency: Geometry Global / Cape Town + Ogilvy & Mather / Cape Town
Client: Iziko Museums of South Africa
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 5.0
Technically
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen
Category: Publishing / Magazine - Campaign
Points: 5.0
Instructions / Car chair
Agency: Ogilvy & Mather / Bogota
Client: Pfizer
Category: Publishing / Magazine - Single
Points: 5.0
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Typevoice
Agency: Ogilvy / New York
Client: Webby Awards
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Cadbury Pre Joy
Agency: Ogilvy & Mather / Johannesburg
Client: Mondelez
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago
Client: The Brady Foundation
Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Anti-Rival Vaccine
Agency: Ogilvy Brasil / São Paulo + Hungry Man / São Paulo + Jamute / Curitiba
Client: BandSports
Category: Ambient / Live Events
Points: 5.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals
Category: Ambient / Immersive / Installations
Points: 5.0
Whopper Sign
Agency: DAVID / Miami
Client: Burger King
Category: Ambient / P.O.P. & In-Store - Campaign
Points: 5.0
The Refugee Collection
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Refugees International Japan
Category: Ambient / P.O.P. & In-Store - Campaign
Points: 5.0
IKEA It's that affordable PRICE TAGs
Agency: Memac Ogilvy / Dubai
Client: IKEA Saudi Arabia
Category: Print / Flat & Dimensional
Points: 5.0
The SAB Spike Detector Coaster
Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg
Client: South African Breweries
Category: Print / Flat & Dimensional
Points: 5.0
Addressing The Problem
Agency: OgilvyOne / London
Client: What 3 Words
Category: Print / Flat & Dimensional
Points: 5.0
Instructions / Cradle
Agency: Ogilvy & Mather / Bogota
Client: Pfizer
Category: Publishing / Magazine - Single
Points: 5.0
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Liquid Studios / Auckland
Client: Auckland City Council
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt
Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt
Category: Craft - Direction / Direction - Single
Points: 5.0
TRUMP
Agency: Memac Ogilvy Advize / Amman
Client: Royal Jordanian
Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
The Cognitive Collection designed by Jason Grech + IBM Watson
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: IBM
Category: Community Building
Points: 5.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals
Category: Events & Experiential
Points: 5.0
The Mindchanger Workout
Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client: Rio 2016
Category: Media Relations
Points: 5.0
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore
Client: ALLIANZ
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France
Category: Social Engagement / User-Generated Content
Points: 5.0
Art with Watson
Agency: Ogilvy / New York
Client: IBM
Category: Data Visualization / Static
Points: 5.0
Art with Watson
Agency: Ogilvy / New York
Client: IBM
Category: Innovation in Design / Print Design
Points: 5.0
Monster Stains
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Craft / Animation - Single or Series
Points: 5.0
Projection of Pride
Agency: Ogilvy / New York
Client: NewFest: New York's LGBT Film Festival
Category: Craft / Photography - Single or Series
Points: 5.0
Client:
Carulla Cooking School
Title:
Unworthy Meals / Snails
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Outrage Is Not Enough
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Outrage Is Not Enough
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Rio 2016
Title:
The Mindchanger Workout
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
KFC
Title:
The Everyman Meal - Coloured Weights
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Vodacom
Title:
You Should Have Called - Email
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
KFC
Title:
The Everyman Meal - Cherry Lip Balm
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen HK
Title:
Honestly Good Prices
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen HK
Title:
Keith
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Burger King
Title:
Scariest BK
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
South African Breweries
Title:
The SAB Spike Detector Coaster
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Allianz
Title:
Amateur Replay
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Burger King®
Title:
Snap King
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Carulla Cooking School
Title:
Unworthy Meals / Crab
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Yum Restaurant Marketing Pvt. Ltd.
Title:
You Eat. They Eat.
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Seub Nakhasathien Foundation
Title:
One Cut Kill All
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Technically
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Getty Images
Title:
80.000.000 Images
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Unicef
Title:
Dads
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Iziko Museums of South Africa
Title:
The Slave Calendar
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Technically
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Pfizer
Title:
Instructions / Car chair
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Webby Awards
Title:
Typevoice
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Mondelez
Title:
Cadbury Pre Joy
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
BandSports
Title:
Anti-Rival Vaccine
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopper Sign
Category:
Ambient / P.O.P. & In-Store - Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Refugees International Japan
Title:
The Refugee Collection
Category:
Ambient / P.O.P. & In-Store - Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
IKEA Saudi Arabia
Title:
IKEA It's that affordable PRICE TAGs
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
South African Breweries
Title:
The SAB Spike Detector Coaster
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
What 3 Words
Title:
Addressing The Problem
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Pfizer
Title:
Instructions / Cradle
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Royal Jordanian
Title:
TRUMP
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
IBM
Title:
The Cognitive Collection designed by Jason Grech + IBM Watson
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Rio 2016
Title:
The Mindchanger Workout
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Webby Awards
Title:
Typevoice
Category:
Web / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
IBM
Title:
Art with Watson
Category:
Data Visualization / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
IBM
Title:
Art with Watson
Category:
Innovation in Design / Print Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Unilever
Title:
Monster Stains
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
NewFest: New York's LGBT Film Festival
Title:
Projection of Pride
Category:
Craft / Photography - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
