The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Publicis
Client
Title
Category
Award
Points
Axe Apollo Space Academy
Agency: BBH / London
Client: Unilever
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Moto Maker
Agency: Digitas / New York
Client: Motorola
Category: User Experience Design - Web / User Experience
Points: 5.0
Adopt a pothole
Agency: Publicis India / Gurgaon
Client: Apollo Tyres
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
THE BRIGHTEST ONLINE AD
Agency: Publicis Germany / Munich / Frankfurt
Client: Lupine Lighting System/ BIKE digital
Category: Banners & Interactive Advertising / Interactive Banners
Points: 5.0
Click Farm
Agency: BBH / London
Client: Unilever
Category: Websites / Cosmetics, Toiletries and Personal Care
Points: 5.0
The Candidate
Agency: Publicis Italy / Milan
Client: Heineken
Category: Social Media / Best Use of A Social Network
Points: 5.0
Citi Bike App
Agency: Publicis Kaplan Thaler / New York
Client: Citibank
Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
Grandma
Agency: BBH India / Mumbai
Client: Skoda Rapid Leisure
Category: Broadcast and Moving Image / Craft Animation
Points: 5.0
Brand Campaign
Agency: Marcel / Paris
Client: Ray-Ban
Category: Craft / Photography - Single or Series
Points: 5.0
TUI Beer Plumber
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: DB Breweries - TUI Beer
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Really Friends?
Agency: Publicis Conseil / Paris
Client: Nescafe
Category: Experiential Advertising / Guerilla
Points: 5.0
Stains Happen
Agency: Lapiz / Chicago
Client: P&G
Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G PHILIPPINES
Category: Brand Transformation / Single
Points: 5.0
FAMILY REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER
Category: Brand Transformation / Single
Points: 5.0
Space Camp
Agency: BBH / London
Client: Unilever
Category: Experiential Advertising / Events and Competitions
Points: 5.0
Renault rear-view mirror Offroad
Agency: Publicis Communications Schweiz AG / Zurich
Client: Renault Suisse
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
FATHER & SON REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER
Category: Consumer Television / 60 Second - Single
Points: 5.0
SISTERS REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER
Category: Consumer Television / 60 Second - Single
Points: 5.0
TUI Dark
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: DB Breweries - TUI Dark Beer
Category: Radio / Consumer - Campaign
Points: 5.0
Spelling - Movie
Agency: Lapiz / Chicago
Client: P&G
Category: Radio / Consumer - Single
Points: 5.0
Nathalie
Agency: Publicis Conseil / Paris
Client: Institut de France
Category: Public Service / Political - Video / Television - Single
Points: 5.0
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore
Category: Public Service / Political - Print / Collateral - Campaign
Points: 5.0
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore
Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore
Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore
Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore
Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 5.0
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore
Category: Public Service / Political - Print / Newspaper or Magazine - Single
Points: 5.0
Stains Happen
Agency: Lapiz / Chicago
Client: P&G
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Thin Men
Agency: Publicis / Brussels
Client: Stihl
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Soccer
Agency: Lapiz / Chicago
Client: P&G
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Client:
Unilever
Title:
Axe Apollo Space Academy
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Space Camp
Category:
Experiential / Events
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Motorola
Title:
Moto Maker
Category:
User Experience Design - Web / User Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Apollo Tyres
Title:
Adopt a pothole
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Lupine Lighting System/ BIKE digital
Title:
THE BRIGHTEST ONLINE AD
Category:
Banners & Interactive Advertising / Interactive Banners
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Click Farm
Category:
Websites / Cosmetics, Toiletries and Personal Care
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Heineken
Title:
The Candidate
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Citibank
Title:
Citi Bike App
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Skoda Rapid Leisure
Title:
Grandma
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Merit Award
Points:
5.0
Client:
Ray-Ban
Title:
Brand Campaign
Category:
Craft / Photography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
DB Breweries - TUI Beer
Title:
TUI Beer Plumber
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nescafe
Title:
Really Friends?
Category:
Experiential Advertising / Guerilla
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Stains Happen
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
P&G PHILIPPINES
Title:
ZZZ RADIO
Category:
Brand Transformation / Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
PJ LHUILLIER
Title:
FAMILY REMEET
Category:
Brand Transformation / Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Unilever
Title:
Space Camp
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Renault Suisse
Title:
Renault rear-view mirror Offroad
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
PJ LHUILLIER
Title:
FATHER & SON REMEET
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
PJ LHUILLIER
Title:
SISTERS REMEET
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
DB Breweries - TUI Dark Beer
Title:
TUI Dark
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Spelling - Movie
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Institut de France
Title:
Nathalie
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - War
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Stains Happen
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Stihl
Title:
Thin Men
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0