The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Publicis
Client
Title
Category
Award
Points
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Customer Experience / CX / In-Person
Points: 3.00
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + LePub / Amsterdam + Division
Client: Heineken
Category: Integrated Campaign
Points: 3.00
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany
Category: Visual Craft / Visual Effects
Points: 3.00
The Shadow Jumper
Agency: Publicis One Touch / Hamburg + Jungler
Client: Beiersdorf AG, Germany/ NIVEA
Category: Film
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Green Pencil
Points: 3.00
Donation Squad
Agency: Digitas / Bogota + Laika / Bogota + Akira / Bogota
Client: Pony Malta / Free Fire
Category: Community Building
Points: 3.00
Cheers to All Fans
Agency: Publicis Italy / Milan + LePub / Amsterdam + Framestore / London + Good People / Athens
Client: Heineken
Category: Television & VOD / Over 60 Seconds - Single
Points: 3.00
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Ribena Chin Up
Agency: Bartle Bogle Hegarty / London
Client: Ribena
Category: Television & VOD / 30 Seconds and Under - Series
Points: 3.00
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors
Category: Television & VOD / 30 Seconds and Under - Single
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.00
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client: Nationaal Comité 4 & 5 mei
Category: Experiential Audio
Points: 3.00
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken
Category: Metaverse
Points: 3.00
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken
Category: Integrated Campaign
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Art Direction
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Art Direction
Points: 3.00
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King
Category: Out of Home / Series
Points: 3.00
Heinekicks
Agency: BBH / Singapore + LePub / Singapore + Pleid St + The Shoe Surgeon
Client: Heineken®
Category: Promotional / Physical Items
Points: 3.00
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Storytelling
Points: 3.00
The Proud Maroons
Agency: the community / Miami + The Alwan Foundation / San Francisco
Client: The Alwan Foundation
Category: Creative Effectiveness / Non-Profit / Charity
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Multicultural Impact
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Craft / Use of Technology
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Craft / Art Direction
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: P.O.P. & In-Store / Series
Points: 3.00
Classic Monsters
Agency: the community / Miami + Project Gutenberg Literary Archive Foundation (PGLAF) / New York
Client: Project Gutenberg Literary Archive Foundation (PGLAF)
Category: Craft / Illustration
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Art Direction
Points: 3.00
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King
Category: Craft / Art Direction
Points: 3.00
Heinekicks
Agency: BBH / Singapore + LePub / Singapore + Pleid St + The Shoe Surgeon
Client: Heineken®
Category: Physical Products & Apparel
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Posters / Series
Points: 3.00
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness
Category: Community Building
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Craft / Use of Technology
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands
Category: Experiential & Installations / Brand Installations
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: P.O.P. & In-Store / Series
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Typography
Points: 3.00
Score 0.0
Agency: Publicis Colombia / Bogotá + The Pub Productions / Bogotá
Client: Heineken®
Category: P.O.P. & In-Store / Single
Points: 3.00
Arby's x Pusha T Diss Tracks
Agency: Fallon + MSL Group + PXP
Client: Arby's
Category: Artist / Brand Collaboration
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Original Music / Song
Points: 3.00
Figure of speeches
Agency: Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris
Client: Spotify
Category: Use of Licensed Music
Points: 3.00
Loving Touch
Agency: Publicis One Touch / Hamburg
Client: Beiersdorf AG/ NIVEA
Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 3.00
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors
Category: Brand Partnerships
Points: 3.00
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany
Category: Metaverse
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Utility / Ecommerce
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Brand Partnerships
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Integrated Campaign
Points: 3.00
Unrecommended By Algorithm
Agency: Publicis Conseil / Paris + Havas Paris / Puteaux
Client: FNAC
Category: Customer Experience / CX
Points: 1.50
Client:
Back Market
Title:
Hack Market
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Heineken
Title:
The Closer
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Visual Craft / Visual Effects
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Beiersdorf AG, Germany/ NIVEA
Title:
The Shadow Jumper
Category:
Film
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
Green Pencil
Award:
2023 Green Pencil Merit Award
Points:
3.00
Client:
Pony Malta / Free Fire
Title:
Donation Squad
Category:
Community Building
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
Heineken
Title:
Cheers to All Fans
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Ribena
Title:
Ribena Chin Up
Category:
Television & VOD / 30 Seconds and Under - Series
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Experiential Audio
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Metaverse
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
Burger King
Title:
Grill Lines
Category:
Out of Home / Series
Award:
2023 Design Merit Award
Points:
3.00
Client:
Jeep
Title:
Jeep Code
Category:
Digital Design
Award:
2023 Design Merit Award
Points:
3.00
Client:
Heineken®
Title:
Heinekicks
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
Google
Title:
Trending Billboards
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
The Alwan Foundation
Title:
The Proud Maroons
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Multicultural Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Project Gutenberg Literary Archive Foundation (PGLAF)
Title:
Classic Monsters
Category:
Craft / Illustration
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Burger King
Title:
Grill Lines
Category:
Craft / Art Direction
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Heineken®
Title:
Heinekicks
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Posters / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Community Building
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Future in our hands
Title:
Dumpster Deli
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Future in our hands
Title:
Dumpster Deli
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Heineken®
Title:
Score 0.0
Category:
P.O.P. & In-Store / Single
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Arby's
Title:
Arby's x Pusha T Diss Tracks
Category:
Artist / Brand Collaboration
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Original Music / Song
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Spotify
Title:
Figure of speeches
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Beiersdorf AG/ NIVEA
Title:
Loving Touch
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Merit Award
Points:
3.00
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Brand Partnerships
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Metaverse
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Utility / Ecommerce
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Brand Partnerships
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00