The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Publicis
Client
Title
Category
Award
Points
Virus Outbreak
Agency: Saatchi & Saatchi / Stockholm
Client: Elmsta 3000 Horror Fest
Category: Direct Marketing / Flat Mailing
Points: 5.0
Soulmates
Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client: Unilever / Axe
Category: Consumer Television / 60 Second - Single
Points: 5.0
Peace
Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client: Unilever / Axe
Category: Consumer Television / 60 Second - Single
Points: 5.0
Hotel
Agency: BBH / New York
Client: Unilever/Axe
Category: Consumer Television / 60 Second - Single
Points: 5.0
One note against cancer
Agency: Publicis Conseil / PARIS
Client: APREC
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Getting Ebola Fighters on the Cover of Time
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Direct Marketing / Ambient Media
Points: 5.0
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Pool
Agency: BBH / New York
Client: Unilever/Axe
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Wild Atlantic Way
Agency: Publicis London / London
Client: Tourism Ireland
Category: Documentaries / Online
Points: 5.0
Calculate your lawn
Agency: DigitasLBi Sweden / Sweden
Client: Husqvarna
Category: Interactive Advertising / Banners
Points: 5.0
Spotify Year in Music
Agency: Razorfish / New York
Client: Spotify
Category: Websites / Travel, Entertainment & Leisure
Points: 5.0
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation
Category: Websites / Publications & Media
Points: 5.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER
Category: Public Service - Design / Promotional Items - Single or Series
Points: 5.0
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation
Category: Integrated Branding / Online Campaign
Points: 5.0
BookBook
Agency: BBH ASIA PACIFIC / Singapore
Client: IKANO PTE LTD (IKEA SINGAPORE)
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Beach
Agency: BBH / London
Client: Axe
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Taco Bell Blackout
Agency: DigitasLBi / San Francisco
Client: Taco Bell
Category: Social Media / Branded Social Campaign
Points: 5.0
Popcorn Hoodie
Agency: DigitasLBi / Chicago
Client: Miller Lite
Category: Social Media / Branded Social Post
Points: 5.0
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA
Category: Social Media / Best Social Media Page by a Brand
Points: 5.0
Audiocartoons
Agency: Publicis Brussels / Brussels
Client: Reporters Without Borders
Category: Radio / Public Service - Campaign
Points: 5.0
Erase The Difference / Houses
Agency: Publicis / México
Client: CDC/ Banamex
Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client: Audi of America
Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
When Life Changes Your Plans
Agency: Publicis Brussels / Brussels
Client: Century21
Category: Collateral / P.O.P. & In-Store - Campaign
Points: 5.0
Jungle
Agency: BBH / London
Client: Axe
Category: Magazine / Full Page or Spread - Single
Points: 5.0
More Than A Costume
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Puppy Love
Agency: BBH / New York
Client: Social Tees Animal Rescue
Category: Mobile Applications / Public Service / Non-Profit
Points: 5.0
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft
Category: Mobile Applications / Media, Entertainment & Leisure
Points: 5.0
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft
Category: Mobile Applications / Branded Games
Points: 5.0
Hotel
Agency: BBH / New York
Client: Unilever/Axe
Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 5.0
Hotel, Knife, Pool
Agency: BBH / New York
Client: Unilever/Axe
Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 5.0
Positive Feelings
Agency: Fallon / Minneapolis
Client: Loctite
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Knife
Agency: BBH / New York
Client: Unilever/Axe
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Client:
Elmsta 3000 Horror Fest
Title:
Virus Outbreak
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Unilever / Axe
Title:
Soulmates
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever / Axe
Title:
Peace
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Hotel
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
APREC
Title:
One note against cancer
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
Getting Ebola Fighters on the Cover of Time
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Pool
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Wild Atlantic Way
Category:
Documentaries / Online
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Husqvarna
Title:
Calculate your lawn
Category:
Interactive Advertising / Banners
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Spotify
Title:
Spotify Year in Music
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Websites / Publications & Media
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Public Service - Design / Promotional Items - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
IKANO PTE LTD (IKEA SINGAPORE)
Title:
BookBook
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Axe
Title:
Beach
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Bell Blackout
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Miller Lite
Title:
Popcorn Hoodie
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Reporters Without Borders
Title:
Audiocartoons
Category:
Radio / Public Service - Campaign
Award:
2015 Radio Merit Award
Points:
5.0
Client:
CDC/ Banamex
Title:
Erase The Difference / Houses
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Century21
Title:
When Life Changes Your Plans
Category:
Collateral / P.O.P. & In-Store - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Axe
Title:
Jungle
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
More Than A Costume
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Social Tees Animal Rescue
Title:
Puppy Love
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Hotel
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Hotel, Knife, Pool
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Merit Award
Points:
5.0
Client:
Loctite
Title:
Positive Feelings
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0