The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Publicis
Client
Title
Category
Award
Points
Spotify Year in Music
Agency: Razorfish / New York
Client: Spotify
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust
Category: Public Service - Video / Non-Broadcast
Points: 25.0
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust
Category: Online Films & Video / Public Service / Non-Profit
Points: 25.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Brand Transformation / Single
Points: 20.0
Pepsi Agreement
Agency: Fallon / Minneapolis
Client: Arby's
Category: Consumer Television / :30 / :25 - Single
Points: 15.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell
Category: User Experience Design - Mobile / User Experience
Points: 15.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell
Category: User Experience Design - Mobile / Utility
Points: 15.0
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church
Client: Audi of America
Category: Outdoor / Digital / Electronic
Points: 15.0
The Voice Donor
Agency: Publicis China / Guangzhou + Publicis China / Shanghai
Client: Tencent
Category: Mobile Applications / Social Networks / Community
Points: 15.0
The Talk
Agency: Saatchi & Saatchi / New York
Client: The Brotherhood Sister Sol
Category: Public Service - Video / Television - Single
Points: 15.0
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 15.0
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Brand Transformation / Single
Points: 15.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Experiences / Brand Installations
Points: 15.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER
Category: Product Design / Single or Series
Points: 15.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER
Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Integrated Branding / Consumer Campaign
Points: 10.0
#Futureself
Agency: Publicis Conseil / PARIS
Client: ORANGE
Category: User Experience Design - Web / User Experience
Points: 10.0
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation
Category: User Experience Design - Web / Cross-Channel Integration
Points: 10.0
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust
Category: Public Service - Experiential / Ambient & Guerilla
Points: 10.0
Erase The Difference
Agency: Publicis / México
Client: CDC/ Banamex
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 10.0
Erase The Difference / Houses
Agency: Publicis / México
Client: CDC/ Banamex
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 10.0
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA
Category: Advertising on Mobile Devices / In-App
Points: 10.0
The Talk
Agency: Saatchi NY / New York
Client: The Brotherhood Sister Sol
Category: Online Films & Video / Public Service / Non-Profit
Points: 10.0
Spot 4 Sale
Agency: Publicis London / London
Client: Depaul UK
Category: Direct Marketing / Ambient Media
Points: 10.0
Build a GLA on Instagram
Agency: Razorfish / New York
Client: Mercedes-Benz USA
Category: Social Media / Best Social Media Page by a Brand
Points: 5.0
Jungle
Agency: BBH / London
Client: Axe
Category: Magazine / Full Page or Spread - Single
Points: 5.0
When Life Changes Your Plans
Agency: Publicis Brussels / Brussels
Client: Century21
Category: Collateral / P.O.P. & In-Store - Campaign
Points: 5.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Direct Marketing / Ambient Media
Points: 5.0
Erase The Difference / Houses
Agency: Publicis / México
Client: CDC/ Banamex
Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client: Audi of America
Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Audiocartoons
Agency: Publicis Brussels / Brussels
Client: Reporters Without Borders
Category: Radio / Public Service - Campaign
Points: 5.0
Beach
Agency: BBH / London
Client: Axe
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Popcorn Hoodie
Agency: DigitasLBi / Chicago
Client: Miller Lite
Category: Social Media / Branded Social Post
Points: 5.0
Taco Bell Blackout
Agency: DigitasLBi / San Francisco
Client: Taco Bell
Category: Social Media / Branded Social Campaign
Points: 5.0
More Than A Costume
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Virus Outbreak
Agency: Saatchi & Saatchi / Stockholm
Client: Elmsta 3000 Horror Fest
Category: Direct Marketing / Flat Mailing
Points: 5.0
Wild Atlantic Way
Agency: Publicis London / London
Client: Tourism Ireland
Category: Documentaries / Online
Points: 5.0
Spotify Year in Music
Agency: Razorfish / New York
Client: Spotify
Category: Websites / Travel, Entertainment & Leisure
Points: 5.0
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation
Category: Integrated Branding / Online Campaign
Points: 5.0
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation
Category: Websites / Publications & Media
Points: 5.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER
Category: Public Service - Design / Promotional Items - Single or Series
Points: 5.0
Peace
Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client: Unilever / Axe
Category: Consumer Television / 60 Second - Single
Points: 5.0
Soulmates
Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client: Unilever / Axe
Category: Consumer Television / 60 Second - Single
Points: 5.0
Pool
Agency: BBH / New York
Client: Unilever/Axe
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Knife
Agency: BBH / New York
Client: Unilever/Axe
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
BookBook
Agency: BBH ASIA PACIFIC / Singapore
Client: IKANO PTE LTD (IKEA SINGAPORE)
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Positive Feelings
Agency: Fallon / Minneapolis
Client: Loctite
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Hotel, Knife, Pool
Agency: BBH / New York
Client: Unilever/Axe
Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 5.0
Client:
Spotify
Title:
Spotify Year in Music
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Public Service - Video / Non-Broadcast
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Green Pencil
Points:
20.0
Client:
Arby's
Title:
Pepsi Agreement
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Digital / Electronic
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Tencent
Title:
The Voice Donor
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Public Service - Video / Television - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Sony Entertainment Television
Title:
Skip Ad Festival
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Experiences / Brand Installations
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Product Design / Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
ORANGE
Title:
#Futureself
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
User Experience Design - Web / Cross-Channel Integration
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
CDC/ Banamex
Title:
Erase The Difference
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
CDC/ Banamex
Title:
Erase The Difference / Houses
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Advertising on Mobile Devices / In-App
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
The Brotherhood Sister Sol
Title:
The Talk
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Depaul UK
Title:
Spot 4 Sale
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz USA
Title:
Build a GLA on Instagram
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Axe
Title:
Jungle
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Century21
Title:
When Life Changes Your Plans
Category:
Collateral / P.O.P. & In-Store - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
CDC/ Banamex
Title:
Erase The Difference / Houses
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Reporters Without Borders
Title:
Audiocartoons
Category:
Radio / Public Service - Campaign
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Axe
Title:
Beach
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Miller Lite
Title:
Popcorn Hoodie
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Bell Blackout
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
More Than A Costume
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Elmsta 3000 Horror Fest
Title:
Virus Outbreak
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Wild Atlantic Way
Category:
Documentaries / Online
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Spotify
Title:
Spotify Year in Music
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Integrated Branding / Online Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Websites / Publications & Media
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Public Service - Design / Promotional Items - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Unilever / Axe
Title:
Peace
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever / Axe
Title:
Soulmates
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Pool
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Knife
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
IKANO PTE LTD (IKEA SINGAPORE)
Title:
BookBook
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Loctite
Title:
Positive Feelings
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever/Axe
Title:
Hotel, Knife, Pool
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Merit Award
Points:
5.0
