The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Publicis
Client
Title
Category
Award
Points
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client: Nationaal Comité 4 & 5 mei
Category: Broadcast / Series
Points: 45.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Digital Design
Points: 45.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Craft / Art Direction
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Non-traditional & Guerrilla Marketing
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Events / In-Person
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Craft / Use of Technology
Points: 45.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Music Videos
Points: 21.00
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Out of Home / Billboards & Transit
Points: 21.00
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + LePub / Amsterdam + Division
Client: Heineken
Category: Physical Products
Points: 21.00
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Online & Mobile Video / Interactive Video
Points: 21.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Art Direction
Points: 9.00
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness
Category: Online Community Platform / Use of Existing Platform
Points: 9.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Innovation & Transformation / Innovation in Public Relations
Points: 9.00
Hack Market
Agency: Marcel / Paris
Client: Back Market
Category: Use of Smart Devices & Voice Assistants
Points: 9.00
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Craft / Art Direction
Points: 9.00
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Craft / Printing / Production
Points: 9.00
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Artist / Brand Collaboration
Points: 9.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Typography
Points: 9.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client: Nationaal Comité 4 & 5 mei
Category: Experiential Radio & Audio
Points: 9.00
Get Almost Almost Anything
Agency: Special / Sydney + Mediacom / Sydney + Hello Social / Sydney + Herd MSL / Sydney
Client: Uber Eats
Category: Craft / Writing
Points: 4.50
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Posters / Series
Points: 3.00
Heinekicks
Agency: BBH / Singapore + LePub / Singapore + Pleid St + The Shoe Surgeon
Client: Heineken®
Category: Physical Products & Apparel
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.00
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness
Category: Community Building
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Art Direction
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Customer Experience / CX / In-Person
Points: 3.00
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London
Client: Heineken
Category: Metaverse
Points: 3.00
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client: Nationaal Comité 4 & 5 mei
Category: Experiential Audio
Points: 3.00
Cheers to All Fans
Agency: Publicis Italy / Milan + LePub / Amsterdam + Framestore / London + Good People / Athens
Client: Heineken
Category: Television & VOD / Over 60 Seconds - Single
Points: 3.00
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King
Category: Craft / Art Direction
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Art Direction
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Art Direction
Points: 3.00
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King
Category: Out of Home / Series
Points: 3.00
Heinekicks
Agency: BBH / Singapore + LePub / Singapore + Pleid St + The Shoe Surgeon
Client: Heineken®
Category: Promotional / Physical Items
Points: 3.00
Classic Monsters
Agency: the community / Miami + Project Gutenberg Literary Archive Foundation (PGLAF) / New York
Client: Project Gutenberg Literary Archive Foundation (PGLAF)
Category: Craft / Illustration
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: Craft / Typography
Points: 3.00
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Storytelling
Points: 3.00
The Proud Maroons
Agency: the community / Miami + The Alwan Foundation / San Francisco
Client: The Alwan Foundation
Category: Creative Effectiveness / Non-Profit / Charity
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google
Category: Multicultural Impact
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Craft / Use of Technology
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Craft / Art Direction
Points: 3.00
Ribena Chin Up
Agency: Bartle Bogle Hegarty / London
Client: Ribena
Category: Television & VOD / 30 Seconds and Under - Series
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands
Category: Experiential & Installations / Brand Installations
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep
Category: P.O.P. & In-Store / Series
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: P.O.P. & In-Store / Series
Points: 3.00
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Broadcast / Series
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Digital Design
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Music Videos
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Google
Title:
Trending Billboards
Category:
Out of Home / Billboards & Transit
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Heineken
Title:
The Closer
Category:
Physical Products
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Online & Mobile Video / Interactive Video
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
Back Market
Title:
Hack Market
Category:
Use of Smart Devices & Voice Assistants
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Google
Title:
Trending Billboards
Category:
Craft / Art Direction
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Google
Title:
Trending Billboards
Category:
Craft / Printing / Production
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Artist / Brand Collaboration
Award:
2023 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.00
Client:
Uber Eats
Title:
Get Almost Almost Anything
Category:
Craft / Writing
Award:
2023 Out of Home Bronze Pencil
Points:
4.50
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Posters / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Heineken®
Title:
Heinekicks
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Community Building
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Metaverse
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Experiential Audio
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Heineken
Title:
Cheers to All Fans
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Burger King
Title:
Grill Lines
Category:
Craft / Art Direction
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
Burger King
Title:
Grill Lines
Category:
Out of Home / Series
Award:
2023 Design Merit Award
Points:
3.00
Client:
Jeep
Title:
Jeep Code
Category:
Digital Design
Award:
2023 Design Merit Award
Points:
3.00
Client:
Heineken®
Title:
Heinekicks
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
Project Gutenberg Literary Archive Foundation (PGLAF)
Title:
Classic Monsters
Category:
Craft / Illustration
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Google
Title:
Trending Billboards
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
The Alwan Foundation
Title:
The Proud Maroons
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Multicultural Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Ribena
Title:
Ribena Chin Up
Category:
Television & VOD / 30 Seconds and Under - Series
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Future in our hands
Title:
Dumpster Deli
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Future in our hands
Title:
Dumpster Deli
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.00
