The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
Navy SubReddit Hunt
Agency: VML / Dallas
Client: U.S. Navy
Category: Community Engagement
Points: 9.00
The Kolhapuri
Agency: VML India / Mumbai
Client: Kalapuri
Category: Collateral / Booklets, Books & Brochures
Points: 9.00
IWC Ingenieur. Form und Technik. Posters.
Agency: Scholz & Friends / Berlin
Client: IWC Schaffhausen
Category: Craft / Art Direction
Points: 9.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Promotional / Booklets, Books & Brochures
Points: 9.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Innovation in AI
Points: 9.00
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO
Category: Craft / Use of Humor
Points: 9.00
Bad Luck Reverser
Agency: NAME / Bogota + VML / New York
Client: Refisal / Brinsa
Category: Product Packaging
Points: 9.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Books / Booklets / Brochures
Points: 9.00
The Most Brilliant Failure.
Agency: Scholz & Friends / Berlin
Client: IWC Schaffhausen
Category: Cinematography / Single
Points: 9.00
Living Fabric
Agency: VML / Bogota + Atratus / Bogota + Universidad de los Andes / Bogota + Macarena / Bogota
Client: UNIVERSIDAD DE LOS ANDES & ATRATUS
Category: Innovation / New Ideas in IP & Product Design
Points: 9.00
Game guardian
Agency: VML Argentina / Buenos Aires + LADOBLE / Buenos Aires
Client: Movistar
Category: Social Media for Good
Points: 9.00
Buzzcodes
Agency: VML Canada
Client: Volkswagen
Category: Social Media Stunts & Activations
Points: 9.00
Kleenex Score
Agency: VML / New York
Client: Kimberly-Clark / Kleenex
Category: Brand Voice
Points: 9.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Brand Partnerships
Points: 9.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Use of Technology
Points: 9.00
Kleenex Score
Agency: VML / New York
Client: Kimberly-Clark / Kleenex
Category: Creative Effectiveness / Consumer Products
Points: 9.00
IWC Ingenieur. Form und Technik. Posters.
Agency: Scholz & Friends / Berlin
Client: IWC Schaffhausen
Category: Craft / Art Direction
Points: 9.00
Buzzcodes
Agency: VML Canada
Client: Volkswagen
Category: Social Media / Social Post - Single or Series
Points: 9.00
Food Deserves Pepsi
Agency: BBDO / New York + PepsiCo + The Acceleration
Client: Pepsi
Category: Creative Effectiveness / Beverages - Non-Alcoholic Drinks
Points: 4.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Out of Home / Billboards & Transit
Points: 4.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Craft / Art Direction
Points: 4.50
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Craft / Photography
Points: 4.50
After Class Refresh
Agency: VML & Ogilvy Japan / Tokyo + AOI Pro. Inc. / TOKYO
Client: The Coca-Cola Company / Fanta
Category: Use of Humor
Points: 4.50
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Posters / Series
Points: 4.50
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Craft / Use of Technology
Points: 4.50
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Craft / Photography
Points: 4.50
Client:
U.S. Navy
Title:
Navy SubReddit Hunt
Category:
Community Engagement
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Kalapuri
Title:
The Kolhapuri
Category:
Collateral / Booklets, Books & Brochures
Award:
2026 Design & Branding Bronze Pencil
Points:
9.00
Client:
IWC Schaffhausen
Title:
IWC Ingenieur. Form und Technik. Posters.
Category:
Craft / Art Direction
Award:
2026 Design in Advertising Bronze Pencil
Points:
9.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Promotional / Booklets, Books & Brochures
Award:
2026 Design in Advertising Bronze Pencil
Points:
9.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Innovation in AI
Award:
2026 Creative Use of AI Bronze Pencil
Points:
9.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Commerce
Award:
2026 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Craft / Use of Humor
Award:
2026 Radio & Audio-First Bronze Pencil
Points:
9.00
Client:
Diageo
Title:
Glassphemy
Category:
Newspaper / Series
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Refisal / Brinsa
Title:
Bad Luck Reverser
Category:
Product Packaging
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Books / Booklets / Brochures
Award:
2026 Print & Promotional Bronze Pencil
Points:
9.00
Client:
IWC Schaffhausen
Title:
The Most Brilliant Failure.
Category:
Cinematography / Single
Award:
2026 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
UNIVERSIDAD DE LOS ANDES & ATRATUS
Title:
Living Fabric
Category:
Innovation / New Ideas in IP & Product Design
Award:
2026 IP & Product Design Bronze Pencil
Points:
9.00
Client:
GOT BAG
Title:
GOATS GOT BAG
Category:
Low Budget
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Movistar
Title:
Game guardian
Category:
Social Media for Good
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Volkswagen
Title:
Buzzcodes
Category:
Social Media Stunts & Activations
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Kimberly-Clark / Kleenex
Title:
Kleenex Score
Category:
Brand Voice
Award:
2026 Public Relations Bronze Pencil
Points:
9.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Brand Partnerships
Award:
2026 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Use of Technology
Award:
2026 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Kimberly-Clark / Kleenex
Title:
Kleenex Score
Category:
Creative Effectiveness / Consumer Products
Award:
2026 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
IWC Schaffhausen
Title:
IWC Ingenieur. Form und Technik. Posters.
Category:
Craft / Art Direction
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
Volkswagen
Title:
Buzzcodes
Category:
Social Media / Social Post - Single or Series
Award:
2026 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Pepsi
Title:
Food Deserves Pepsi
Category:
Creative Effectiveness / Beverages - Non-Alcoholic Drinks
Award:
2026 Creative Effectiveness Bronze Pencil
Points:
4.50
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Out of Home / Billboards & Transit
Award:
2026 Direct Marketing Bronze Pencil
Points:
4.50
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Craft / Art Direction
Award:
2026 Direct Marketing Bronze Pencil
Points:
4.50
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Craft / Photography
Award:
2026 Print & Promotional Bronze Pencil
Points:
4.50
Client:
The Coca-Cola Company / Fanta
Title:
After Class Refresh
Category:
Use of Humor
Award:
2026 Film & Video Bronze Pencil
Points:
4.50
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Posters / Series
Award:
2026 Out of Home Bronze Pencil
Points:
4.50
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Craft / Use of Technology
Award:
2026 Out of Home Bronze Pencil
Points:
4.50