The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Technology
Points: 9.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Innovation / Execution in Direct Marketing
Points: 9.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 9.00
Betis Test
Agency: VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client: Betis Football Club
Category: Physical Items
Points: 9.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Commerce
Points: 9.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Interactive, Online, & Mobile
Points: 9.00
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Use of Smart Devices & Voice Assistants
Points: 9.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Products for Good
Points: 9.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Direct Marketing
Points: 9.00
Anti-Lag Squad
Agency: VML Argentina
Client: Movistar
Category: Use of Gaming as a Tool
Points: 9.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Commerce
Points: 9.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Experiential & Immersive for Good
Points: 4.50
Coke Studio 2023 - Be Who You Are
Agency: VML / Kansas City + ICONOCLAST / Los Angeles + SAUVAGE TV / Santa Cruz + EssenceMediaCom / London + Universal Music Group (UMG) / London
Client: The Coca-Cola Company/Coca-Cola
Category: Artist / Brand Collaboration
Points: 4.50
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Direct Marketing for Good
Points: 4.50
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Innovation / Execution in Out of Home
Points: 4.50
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Packaging / Sustainable
Points: 4.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Technology
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Oreo
Title:
OreoCodes
Category:
Visual Craft / Art Direction
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
Oreo
Title:
OreoCodes
Category:
Innovation / Execution in Direct Marketing
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Betis Football Club
Title:
Betis Test
Category:
Physical Items
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Asdra
Title:
Promises Syndrome
Category:
Creative Use of Data
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Products for Good
Award:
2024 IP & Product Design Bronze Pencil
Points:
9.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Radio & Audio-First Bronze Pencil
Points:
9.00
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Direct Marketing
Award:
2024 Pharma Bronze Pencil
Points:
9.00
Client:
Movistar
Title:
Anti-Lag Squad
Category:
Brand Placement
Award:
2024 Gaming Bronze Pencil
Points:
9.00
Client:
Movistar
Title:
Anti-Lag Squad
Category:
Use of Gaming as a Tool
Award:
2024 Gaming Bronze Pencil
Points:
9.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
4.50
Client:
The Coca-Cola Company/Coca-Cola
Title:
Coke Studio 2023 - Be Who You Are
Category:
Artist / Brand Collaboration
Award:
2024 Music & Sound Craft Bronze Pencil
Points:
4.50
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Bronze Pencil
Points:
4.50
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Innovation / Execution in Out of Home
Award:
2024 Out of Home Bronze Pencil
Points:
4.50