The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Commerce
Points: 45.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Brand Partnerships
Points: 45.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Creative Effectiveness / Consumer Products
Points: 45.00
Preserved Promos
Agency: VML / New York
Client: SC Johnson / Ziploc
Category: Commerce
Points: 45.00
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium
Category: Products
Points: 45.00
Friedreich and I
Agency: VML Health Spain + Biogen + La Boutique 77 + Canja Audio Culture / Curitiba
Client: Biogen
Category: Film & Video
Points: 45.00
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO
Category: Experiential Radio & Audio
Points: 45.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: AI Craft / Art & Visual Design
Points: 45.00
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Billboards & Transit / Series
Points: 22.50
KitKat Phone Break
Agency: VML Czechia / Prague + Mindshare / Prague + B612 Studio / Milan
Client: Nestlé / KitKat
Category: Magazine / Series
Points: 22.50
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Commerce
Award:
2026 Direct Marketing Gold Pencil
Points:
45.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Brand Partnerships
Award:
2026 Direct Marketing Gold Pencil
Points:
45.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Creative Effectiveness / Consumer Products
Award:
2026 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
SC Johnson / Ziploc
Title:
Preserved Promos
Category:
Commerce
Award:
2026 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Aritium
Title:
PainVisible
Category:
Products
Award:
2026 Pharma Gold Pencil
Points:
45.00
Client:
Biogen
Title:
Friedreich and I
Category:
Film & Video
Award:
2026 Pharma Gold Pencil
Points:
45.00
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Experiential Radio & Audio
Award:
2026 Radio & Audio-First Gold Pencil
Points:
45.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
AI Craft / Art & Visual Design
Award:
2026 Creative Use of AI Gold Pencil
Points:
45.00
Client:
Nestlé / KitKat
Title:
KitKat Phone Break
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Gold Pencil
Points:
22.50