The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
Dogs Without Borders
Agency: VML / New York + VML / Madrid + VML / São Paulo
Client: SFBO (Sociedade Franco Brasileira de Oncología)
Category: Multicultural Impact
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / New Ideas in Out of Home
Points: 45.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Innovation / Use of Media in Public Relations
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co
Category: Single Region or Market / Consumer / Brand
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / New Ideas in Creative Use of Data
Points: 45.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 45.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Experiential & Immersive
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Creative Use of Data
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Promotional Items
Points: 45.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Online Advertising / Native Ads
Points: 45.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Innovation / New Ideas in Pharma
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Product Packaging
Points: 22.50
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Data Visualization / Static
Points: 22.50
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: P.O.P. & In-Store / Series
Points: 22.50
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Design for Good
Points: 22.50
Client:
SFBO (Sociedade Franco Brasileira de Oncología)
Title:
Dogs Without Borders
Category:
Multicultural Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Out of Home
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Innovation / Use of Media in Public Relations
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
Honest Eggs Co
Title:
FitChix
Category:
Single Region or Market / Consumer / Brand
Award:
2024 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Creative Use of Data
Award:
2024 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Creative Use of Data
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Promotional Items
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Online Advertising / Native Ads
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in Pharma
Award:
2024 Pharma Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Product Packaging
Award:
2024 Direct Marketing Gold Pencil
Points:
22.50
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Data Visualization / Static
Award:
2024 Creative Use of Data Gold Pencil
Points:
22.50
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Gold Pencil
Points:
22.50