The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Snickers & BBDO: Thinking Globally, Acting Locally
Agency: BBDO / New York + AMV BBDO / London + Clemenger BBDO + Impact BBDO
Client: Mars Chocolate North America / Snickers
Category: Penta Pencil
Points: 75.0
Pedigree Selfie STIX Clip
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Physical Product
Points: 50.0
Pedigree Selfie STIX
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Applications
Points: 50.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean
Category: Social Engagement / Community Building
Points: 50.0
Give Registry
Agency: Clemenger BBDO / Melbourne
Client: Myer
Category: Integrated Campaign
Points: 50.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb
Category: Promotional / Collateral Items - Single or Series
Points: 25.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Craft / Music / Sound
Points: 25.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Music / Sound
Points: 25.0
P&G My Black is Beautiful | The Talk
Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH
Client: P&G
Category: Broadcast / Long Form - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Online / Short Form - Single
Points: 25.0
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note
Category: Online / Long Form - Single
Points: 25.0
Pedigree Selfie STIX
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Mobile Apps
Points: 25.0
Pedigree Selfie STIX Clip
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Physical Product
Points: 25.0
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council
Category: Craft / Dynamic Data Visualization
Points: 25.0
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council
Category: Experiential / Installations
Points: 25.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Sound - Campaign
Points: 25.0
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers
Category: Television / Short Form - Single
Points: 25.0
Pedigree Selfie STIX
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Applications
Points: 25.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Publishing / Magazine - Campaign
Points: 25.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Promotional / Collateral / Posters - Campaign
Points: 25.0
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM
Category: Craft / Art Direction - Single or Campaign
Points: 25.0
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM
Category: Craft / Illustration - Single or Campaign
Points: 25.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean
Category: Social Engagement / Community Building
Points: 25.0
Give Registry
Agency: Clemenger BBDO / Melbourne
Client: Myer
Category: Integrated Campaign
Points: 25.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean
Category: Innovation in Public Relations
Points: 25.0
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France
Category: Influencer Marketing / Episodic
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Craft - Direction / Single
Points: 25.0
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers
Category: Craft - Writing / Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Craft - Writing / Single
Points: 25.0
Anchor Milk Slams
Agency: Colenso BBDO / Auckland + Assembly / Auckland
Client: Fonterra Brands NZ
Category: Craft - Writing / Campaign
Points: 25.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney
Client: Cochlear
Category: Craft - Innovation in Moving Image Craft / Audio
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Digital / Social Media & Viral Marketing - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Cultural Driver
Points: 25.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear
Category: Branded Content
Points: 25.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Broadcast / Short Form - Single
Points: 15.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Experiential / Live Events
Points: 15.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Integrated Branding
Points: 15.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform
Category: Integrated Branding / Integrated Online
Points: 15.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Television / Short Form - Campaign
Points: 15.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Craft / Music / Sound
Points: 15.0
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas
Category: Craft / Art Direction - Single or Campaign
Points: 15.0
Code Severe
Agency: AMV BBDO / London + Unltd. Productions / London + 750mph / London
Client: National Counter Terrorism Police
Category: Online / Branded Podcast
Points: 15.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi
Category: Cross-Channel / Digital Cross-Channel
Points: 15.0
Give Registry
Agency: Clemenger BBDO / Melbourne
Client: Myer
Category: Media Relations
Points: 15.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb
Category: Brand Voice
Points: 15.0
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker
Category: Influencer Marketing / Multi-Channel
Points: 15.0
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note
Category: Craft - Writing / Single
Points: 15.0
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council
Category: Experiential / Immersive / Events
Points: 15.0
Prescribed to Death
Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago
Client: National Safety Council
Category: Public Relations
Points: 15.0
Client:
Mars Chocolate North America / Snickers
Title:
Snickers & BBDO: Thinking Globally, Acting Locally
Category:
Penta Pencil
Award:
2018 Penta Pencil Penta Pencil
Points:
75.0
Client:
Mars
Title:
Pedigree Selfie STIX Clip
Category:
Physical Product
Award:
2018 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Award:
2018 Mobile Best of Discipline Pencil
Points:
50.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Award:
2018 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Award:
2018 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Nosferatu
Category:
Craft / Music / Sound
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
P&G
Title:
P&G My Black is Beautiful | The Talk
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Take Note
Title:
Notes
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Mobile Apps
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars
Title:
Pedigree Selfie STIX Clip
Category:
Physical Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Craft / Dynamic Data Visualization
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Experiential / Installations
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Nosferatu
Category:
Craft / Sound - Campaign
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Applications
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Myer
Title:
Give Registry
Category:
Integrated Campaign
Award:
2018 Public Relations Gold Pencil
Points:
25.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Innovation in Public Relations
Award:
2018 Public Relations Green Pencil
Points:
25.0
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Influencer Marketing / Episodic
Award:
2018 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Fonterra Brands NZ
Title:
Anchor Milk Slams
Category:
Craft - Writing / Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Craft - Innovation in Moving Image Craft / Audio
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Cultural Driver
Award:
2018 Cultural Driver Gold Pencil
Points:
25.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Nosferatu
Category:
Websites
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Integrated Branding
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Television / Short Form - Campaign
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
National Counter Terrorism Police
Title:
Code Severe
Category:
Online / Branded Podcast
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Cross-Channel / Digital Cross-Channel
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
Myer
Title:
Give Registry
Category:
Media Relations
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Brand Voice
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Foot Locker
Title:
Box of Greatness
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Take Note
Title:
Notes
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Experiential / Immersive / Events
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Public Relations
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
