The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company
Category: Craft / Photography - Single or Campaign
Points: 10.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear
Category: Film / Long Form
Points: 10.0
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise
Category: Digital / Social Media & Viral Marketing - Single
Points: 10.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Print / Flat & Dimensional
Points: 10.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client: Essity Libresse Bodyform
Category: Brand Voice
Points: 10.0
Prescribed to Death
Agency: Ketchum / New York/Chicago/DC + Energy BBDO / Chicago
Client: National Safety Council
Category: Events & Experiential
Points: 10.0
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise
Category: Media Relations
Points: 10.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Web / User Experience
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Innovation in Social Media
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Branded Social Post / Single
Points: 10.0
Uninterrupted
Agency: BBDO / Toronto
Client: Girl Talk HQ
Category: Craft / Writing - Single
Points: 10.0
The Hunger Spotter
Agency: AMV BBDO / London + Si Hulbert / London
Client: Mars Confectionery Snickers
Category: Custom Content
Points: 10.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb
Category: Online / Short Form - Campaign
Points: 10.0
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Mobile-First Video
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Use of Technology
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Mobile Advertising
Points: 10.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Innovation in Film / Online
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Innovation in Film / Online
Points: 10.0
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ
Category: Innovation in Cross-Platform / Experiential
Points: 10.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform
Category: Integrated Branding
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Online / Live Webcast
Points: 10.0
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Brand Voice
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Events & Experiential
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Media Relations
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Nosferatu
Category:
Web / User Experience
Award:
2018 UX / UI Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Social Media
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Craft / Writing - Single
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Mars Confectionery Snickers
Title:
The Hunger Spotter
Category:
Custom Content
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile-First Video
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile Advertising
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Thai Dog House
Title:
Immortal Adoption
Category:
Utility
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Nosferatu
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0