The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá
Client: POSTOBÓN S.A.
Category: Promotional / Collateral Items - Single or Series
Points: 2.0
Skin Colors
Agency: Sancho BBDO / Bogota
Client: Fundación Pies Descalzos
Category: Promotional / Collateral Items - Single or Series
Points: 2.0
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker
Category: Packaging / Specialty
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Experiential / Environmental / Indoor Spaces
Points: 2.0
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Category: Innovation in Design / Experiential / Environmental
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear
Category: Websites
Points: 2.0
Making the List
Agency: CHE Proximity / Australia
Client: LEGO Australia
Category: Online Advertising / Banners
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi
Category: Interactive Video
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Interactive Video
Points: 2.0
Stop The Horror
Agency: Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney
Client: Go Gentle Australia
Category: Interactive Video
Points: 2.0
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Interactive Video
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Experiential / Digital Installations
Points: 2.0
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Category: Experiential / Digital Installations
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi
Category: Innovation in Interactive / Online
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Innovation in Interactive / Online
Points: 2.0
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise
Category: Online / Short Form - Single
Points: 2.0
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France
Category: Online / Short Form - Campaign
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Music Videos
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky
Category: Experiential / Live Events
Points: 2.0
Suburban Horror Story
Agency: BBDO / Atlanta + Spitfire Studios / Atlanta
Client: Street Grace
Category: Experiential / Live Events
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Innovation in Branded Entertainment
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Innovation in Branded Entertainment
Points: 2.0
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ
Category: Physical Product
Points: 2.0
Inconvenience Stores
Agency: CHE Proximity / Australia
Client: Swann Insurance
Category: Experiential / Installations
Points: 2.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb
Category: Integrated Branding
Points: 2.0
Undertaker
Agency: BBDO / New York + biscuit filmworks / Los Angeles
Client: Mars Chocolate North America / Twix
Category: Television / Short Form - Single
Points: 2.0
Ventriloquist
Agency: dummy. / Venice + The Outsider / London + AMV BBDO / London
Client: The National Lottery
Category: Television / Short Form - Single
Points: 2.0
Some People
Agency: BBDO / New York + Smith&Jones
Client: AT&T / DIRECTV
Category: Television / Short Form - Campaign
Points: 2.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Television / Long Form - Single
Points: 2.0
smart emission cam.
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart
Category: Online Films & Video / Short Form - Single
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Online Films & Video / Long Form - Single
Points: 2.0
Viking
Agency: BBDO / Toronto
Client: Harlequin Enterprises
Category: Online Films & Video / Long Form - Single
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky
Category: Online Films & Video / Long Form - Single
Points: 2.0
Tomorrow's News
Agency: Smuggler / Los Angeles + BBDO / New York
Client: Sandy Hook Promise
Category: Online Films & Video / Long Form - Single
Points: 2.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform
Category: Online Films & Video / Long Form - Single
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear
Category: Innovation in Film / Online
Points: 2.0
Break Point
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria)
Category: Utility
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi
Category: Mobile Advertising
Points: 2.0
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France
Category: Mobile Advertising
Points: 2.0
HEARING RESCUE
Agency: BBDO / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK
Category: Use of Technology
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi
Category: Use of Technology / Augmented Reality (AR)
Points: 2.0
RPM: Russ Per Minute
Agency: BBDO / New York + BBDO Studios / New York
Client: Columbia Records
Category: Craft / Music / Sound
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Craft / Art Direction
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi
Category: Innovation in Mobile
Points: 2.0
White Gate
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Publishing / Newspaper - Single
Points: 2.0
Grey Gate
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Publishing / Newspaper - Single
Points: 2.0
Halo
Agency: AlmapBBDO / São Paulo
Client: Mars Pet
Category: Publishing / Newspaper - Campaign
Points: 2.0
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas
Category: Publishing / Magazine - Campaign
Points: 2.0
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas
Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 2.0
Client:
POSTOBÓN S.A.
Title:
PLACEMAT FOR TWO
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Fundación Pies Descalzos
Title:
Skin Colors
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Foot Locker
Title:
Box of Greatness
Category:
Packaging / Specialty
Award:
2018 Design Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Environmental / Indoor Spaces
Award:
2018 Design Merit Award
Points:
2.0
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Innovation in Design / Experiential / Environmental
Award:
2018 Design Merit Award
Points:
2.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Websites
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
LEGO Australia
Title:
Making the List
Category:
Online Advertising / Banners
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Go Gentle Australia
Title:
Stop The Horror
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Getty Images
Title:
Nosferatu
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Digital Installations
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Experiential / Digital Installations
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Street Grace
Title:
Suburban Horror Story
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Experiential / Installations
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Mars Chocolate North America / Twix
Title:
Undertaker
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
The National Lottery
Title:
Ventriloquist
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
AT&T / DIRECTV
Title:
Some People
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Daimler AG / smart
Title:
smart emission cam.
Category:
Online Films & Video / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Harlequin Enterprises
Title:
Viking
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Innovation in Film / Online
Award:
2018 Film Merit Award
Points:
2.0
Client:
Transport Accident Commission (Victoria)
Title:
Break Point
Category:
Utility
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK
Title:
HEARING RESCUE
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Columbia Records
Title:
RPM: Russ Per Minute
Category:
Craft / Music / Sound
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Craft / Art Direction
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
MAN Latin America
Title:
White Gate
Category:
Publishing / Newspaper - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
MAN Latin America
Title:
Grey Gate
Category:
Publishing / Newspaper - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Mars Pet
Title:
Halo
Category:
Publishing / Newspaper - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
