The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai
Client: Mercedes-Benz
Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Points: 15.0
The Banner that Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M
Category: Consumer - Advertising / Banners
Points: 15.0
Close To Home
Agency: BBDO / New York
Client: AT&T
Category: Craft - Music / Sound / Music / Sound
Points: 15.0
Football or Father
Agency: BBDO / Belgium
Client: Love Condom
Category: Consumer - Print / Dimensional Mailing
Points: 15.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung
Category: Consumer - Digital / Mobile
Points: 15.0
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank
Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 15.0
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 15.0
Spare the Act
Agency: AMV BBDO / London
Client: Curry's PC World
Category: Consumer - Television / Commercials of Varying Length - Campaign
Points: 15.0
Spare the Act - Lap Top
Agency: AMV BBDO / London
Client: Curry's PC World
Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Points: 15.0
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's
Category: Craft - Animation / Animation
Points: 15.0
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen
Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 15.0
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 15.0
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
3M
Title:
The Banner that Makes You Like Banners
Category:
Consumer - Advertising / Banners
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Love Condom
Title:
Football or Father
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Backup Memory
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Curry's PC World
Title:
Spare the Act
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Sainsbury's
Title:
Mog's Christmas Calamity
Category:
Craft - Animation / Animation
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0