The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Football or Father
Agency: BBDO / Belgium
Client: Love Condom
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
The 2 Euro T-Shirt - A social Experiment
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client: Fashion Revolution
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
The Message from the Lungs
Agency: BBDO / BANGKOK
Client: Thai Health Promotion Foundation
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 5.0
Beck's Scratchbottle
Agency: BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client: Anheuser-Busch InBev
Category: Innovation - Package Design / Package Design
Points: 5.0
smart parking ramps
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler /smart MBD
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 5.0
Come Alive Interactive
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew Kickstart
Category: Consumer - Advertising / Interactive Video
Points: 5.0
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank
Category: CSR - Advertising / Advertising
Points: 5.0
The MSSNG Project
Agency: BBDO / New York
Client: Autism Speaks
Category: Non-Profit - Websites / Websites
Points: 5.0
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women
Category: Non-Profit - Advertising / Advertising
Points: 5.0
Switcheroo
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers
Category: Innovation - Advertising / Advertising
Points: 5.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE
Category: Innovation - Advertising / Advertising
Points: 5.0
The MSSNG Project
Agency: BBDO / New York
Client: Autism Speaks
Category: Craft - Website Design / Website Design
Points: 5.0
The Snickers Write-off
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Consumer - Online / Branded Documentary
Points: 5.0
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer - Gaming & Mobile / Branded Gaming
Points: 5.0
Wonderful Hold Music
Agency: Clemenger BBDO / Melbourne
Client: Myer
Category: CSR - Music / Music
Points: 5.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Close To Home
Agency: BBDO / New York
Client: AT&T
Category: Craft - Direction / Direction
Points: 5.0
I Skip Leg Day
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Mercedes-Benz
Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Close To Home
Agency: BBDO / New York
Client: AT&T
Category: Craft - Cinematography / Cinematography
Points: 5.0
PEDIGREE Found
Agency: Colenso BBDO / Auckland
Client: MARS
Category: Consumer - Digital Product / Digital Product
Points: 5.0
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Brewtroleum
Agency: Colenso BBDO / Auckland
Client: DB Breweries - DB Export
Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Distorted Fact
Agency: AlmapBBDO / São Paulo
Client: Veja Magazine
Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Street Taps
Agency: BBDO / New York
Client: Visa
Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE
Category: Consumer - Integrated Branding / Online
Points: 5.0
Whisper - Touch The Pickle
Agency: BBDO India / Mumbai
Client: P&G India
Category: Consumer - Integrated Branding / Online
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Integrated Branding / Integrated Branding
Points: 5.0
The MSSNG Lab - Art Exhibit
Agency: BBDO / New York
Client: Autism Speaks
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: Innovation - Brand Transformation / Brand Transformation
Points: 5.0
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Bonds
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Time Upon a Once
Agency: BBDO / New York
Client: GE
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Marshawn
Agency: BBDO / New York
Client: PepsiCo / Pepsi
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Puppymonkeybaby
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew Kickstart
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Shock
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler
Category: Consumer - Television / 30 Second - Single
Points: 5.0
Crisper TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Crispers
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Priceline TV Campaign
Agency: BBDO / New York
Client: Priceline.com
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Extra "Sarah & Juan"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars
Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Spare the Act - Lap Top
Agency: AMV BBDO / London
Client: Curry's PC World
Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Spare the Act - Nespresso
Agency: AMV BBDO / London
Client: Curry's PC World
Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Feed the Good
Agency: BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne
Client: Mars Petcare / Pedigree
Category: Consumer - Television / Commercials of Varying Length - Campaign
Points: 5.0
Rottofest Stock Footage
Agency: Marketforce / Perth
Client: Vulture Culture
Category: Consumer - Television / Budget Under $100K - Campaign
Points: 5.0
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel
Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
Shock
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler
Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
Client:
Love Condom
Title:
Football or Father
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Fashion Revolution
Title:
The 2 Euro T-Shirt - A social Experiment
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Thai Health Promotion Foundation
Title:
The Message from the Lungs
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Anheuser-Busch InBev
Title:
Beck's Scratchbottle
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Merit Award
Points:
5.0
Client:
Daimler /smart MBD
Title:
smart parking ramps
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
PepsiCo / Mountain Dew Kickstart
Title:
Come Alive Interactive
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Mars Chocolate North America / Snickers
Title:
Switcheroo
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Innovation - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Write-off
Category:
Consumer - Online / Branded Documentary
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Gaming & Mobile / Branded Gaming
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Myer
Title:
Wonderful Hold Music
Category:
CSR - Music / Music
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Direction / Direction
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
I Skip Leg Day
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
MARS
Title:
PEDIGREE Found
Category:
Consumer - Digital Product / Digital Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Toshiba
Title:
Made in 17 Hours
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
DB Breweries - DB Export
Title:
Brewtroleum
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Veja Magazine
Title:
Distorted Fact
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Visa
Title:
Street Taps
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Integrated Branding / Online
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
P&G India
Title:
Whisper - Touch The Pickle
Category:
Consumer - Integrated Branding / Online
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Lab - Art Exhibit
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Bonds
Title:
The Boys
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
GE
Title:
Time Upon a Once
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
PepsiCo / Pepsi
Title:
Marshawn
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
PepsiCo / Mountain Dew Kickstart
Title:
Puppymonkeybaby
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Daimler
Title:
Shock
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Mars Chocolate North America / Snickers Crispers
Title:
Crisper TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Priceline.com
Title:
Priceline TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Wrigley, a Subsidiary of Mars
Title:
Extra "Sarah & Juan"
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Curry's PC World
Title:
Spare the Act - Nespresso
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Mars Petcare / Pedigree
Title:
Feed the Good
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Vulture Culture
Title:
Rottofest Stock Footage
Category:
Consumer - Television / Budget Under $100K - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Daimler
Title:
Shock
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
