The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Branded Entertainment for Good
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Innovation / Execution in Direct Marketing
Points: 21.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Experiential & Immersive for Good
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Out of Home for Good
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Craft / Use of Technology
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Innovation / New Ideas in Out of Home
Points: 21.00
Never Just A Period
Agency: AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client: Essity /Bodyform
Category: Music Adaptation / Instrumental
Points: 21.00
Never Just A Period
Agency: AMVBBDO / London + Framestore / London + Tenthree / London + Smuggler / London
Client: Essity /Bodyform
Category: Film & Video
Points: 21.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Online Community Platform
Points: 21.00
The Final Exam
Agency: Energy BBDO / Chicago + Webcore Games + Flutu Music + Druid Creative Gaming
Client: Change The Ref
Category: Interactive & Mobile for Good
Points: 21.00
Menopause Mode
Agency: AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client: LG Brasil
Category: Use of Smart Devices & Voice Assistants
Points: 21.00
Tormenta
Agency: AlmapBBDO / Sao Paulo + MyMama Entertainment / Sao Paulo + Satelite Audio / Sao Paulo + NASH / Sao Paulo
Client: O Boticário
Category: Production Design
Points: 21.00
Museum Worthy
Agency: BBDO / New York + Company3 + Cutters + O Positive
Client: AICP
Category: Casting / Actor
Points: 21.00
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Technology for Good
Points: 21.00
Menopause Mode
Agency: AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client: LG Brasil
Category: Technology as a Creative Tool
Points: 21.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Branded Entertainment for Good
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / Execution in Direct Marketing
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Out of Home for Good
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Craft / Use of Technology
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / New Ideas in Out of Home
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Music Adaptation / Instrumental
Award:
2025 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Film & Video
Award:
2025 Health & Wellness Silver Pencil
Points:
21.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Online Community Platform
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Change The Ref
Title:
The Final Exam
Category:
Interactive & Mobile for Good
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
LG Brasil
Title:
Menopause Mode
Category:
Use of Smart Devices & Voice Assistants
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
O Boticário
Title:
Tormenta
Category:
Production Design
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
AICP
Title:
Museum Worthy
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Technology for Good
Award:
2025 Creative Use of Technology Silver Pencil
Points:
21.00