The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Sweet Dreams
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson
Category: Craft / Use of Music - Single
Points: 10.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 10.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft - Editing / Editing - Single
Points: 10.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India
Category: Craft - Writing / Writing - Single
Points: 10.0
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India
Category: Brand Voice
Points: 10.0
Social Innovation Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Innovation in UX / UI / Cross-Channel
Points: 10.0
SAFE&SOUND Music Player
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client: LMG Insurance
Category: Mobile / User Experience
Points: 10.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India
Category: Craft / Writing
Points: 10.0
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington
Client: KiwiRail
Category: Innovation in Design / Immersive Design
Points: 10.0
GE Podcast Theater Presents: life.af/ter
Agency: BBDO / New York
Client: GE
Category: Online / Branded Podcast
Points: 10.0
Sweet Dreams
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson
Category: Broadcast / Any Length - Single
Points: 10.0
X-Ray Casts
Agency: Colenso BBDO / Auckland
Client: Fonterra Brands NZ, Anchor
Category: Innovation in Print & Outdoor / Ambient Media
Points: 10.0
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia)
Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 10.0
Maps
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 10.0
Swap
Agency: BBDO / New York + O Positive / New York
Client: Foot Locker Kids
Category: Television / Short Form - Single
Points: 10.0
Snickers Live
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers
Category: Innovation in Cross-Platform / Integrated Branding
Points: 10.0
In-a-Snap
Agency: BBDO / New York
Client: Lowe's
Category: Online Advertising / Interactive Video
Points: 10.0
Client:
Johnson & Johnson
Title:
Sweet Dreams
Category:
Craft / Use of Music - Single
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Brand Voice
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Innovation in UX / UI / Cross-Channel
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
LMG Insurance
Title:
SAFE&SOUND Music Player
Category:
Mobile / User Experience
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
KiwiRail
Title:
The Conscious Crossing
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
GE
Title:
GE Podcast Theater Presents: life.af/ter
Category:
Online / Branded Podcast
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Johnson & Johnson
Title:
Sweet Dreams
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Fonterra Brands NZ, Anchor
Title:
X-Ray Casts
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Maps
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Foot Locker Kids
Title:
Swap
Category:
Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0