The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Child Wedding Cards
Agency: IMPACT BBDO / Dubai + Shiny Toy Guns / Karachi + Karma Kollective / Karachi
Client: UN Women
Category: Creative Effectiveness / Non-Profit Organizations / Charities / Education / Government
Points: 21.00
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Integrated / Omnichannel Campaigns for Good
Points: 21.00
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Use of Humor
Points: 10.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 10.50
The Art of Survival
Agency: 22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client: Diageo Godawan Single Malt
Category: Packaging / Specialty / Limited Edition
Points: 10.50
Client:
UN Women
Title:
Child Wedding Cards
Category:
Creative Effectiveness / Non-Profit Organizations / Charities / Education / Government
Award:
2026 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Mars
Title:
Pedigree Caramelo
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2026 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Instacart
Title:
For Papa!
Category:
Craft / Use of Humor
Award:
2026 Branded Entertainment Silver Pencil
Points:
10.50
Client:
Instacart
Title:
For Papa!
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Silver Pencil
Points:
10.50