The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
dentsu
Client
Title
Category
Award
Points
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Collateral Design / Posters - Series
Points: 50.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Collateral Design / Posters - Series
Points: 25.0
iwontletyoudown.com (OK Go)
Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo
Client: OK Go + Honda
Category: Websites / Travel, Entertainment & Leisure
Points: 25.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Design Craft / Photography - Single or Series
Points: 25.0
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA
Category: Package Design / Single or Series
Points: 25.0
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Data & Human Experience / Data-Focused Design
Points: 15.0
OK Go: I Won’t Let You Down
Agency: Mori / Tokyo + Drill / Tokyo + Dentsu / Tokyo + morimori / Tokyo
Client: OK Go + Honda
Category: Online Films & Video / Music Videos
Points: 15.0
Creation.
Agency: Dentsu Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Broadcast & Moving Image / Short Films & Videos
Points: 15.0
JUNIOR SWIMMING CHAMPIONSHIPS 1
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO
Category: Collateral Design / Posters - Single
Points: 10.0
Hotel Japan
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Hotel Japan
Category: Brand Identity / Series
Points: 10.0
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Interactive Craft / Animation / Motion Graphics
Points: 10.0
Fencing Visualized
Agency: DENTSU INC. / Tokyo
Client: Sports Biz Co., Ltd.
Category: Data Visualization / Infographics
Points: 10.0
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Books build children.
Agency: Miharumiyukijiro / Tokyo
Client: Yokohama city board of education
Category: Design Craft / Photography - Single or Series
Points: 10.0
Honda. Beautiful Engines.
Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co.,Ltd.
Category: Brand Identity / Series
Points: 10.0
Kanji ID
Agency: Dentsu Inc. / Tokyo
Client: DENTSU INC.
Category: Publication Design / Book Cover Design
Points: 10.0
Fencing Visualized
Agency: DENTSU INC. / Tokyo
Client: Sports Biz Co., Ltd.
Category: Data & Human Experience / Data-Focused Design
Points: 10.0
Honda. Beautiful Engines.
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd.
Category: Collateral Design / Booklets & Brochures
Points: 10.0
Pepper
Agency: SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo
Client: SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Gaming, Music & Mobile / Branded Mobile
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Digital Direct Marketing / Mobile
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Other Digital Solutions
Points: 5.0
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya
Client: Tokai Polytechnic College
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 5.0
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.
Agency: dentsu inc. / Tokyo
Client: tokyu corporation
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 5.0
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya
Client: Tokai Polytechnic College
Category: Public Service - Design / Collateral Design - Single or Series
Points: 5.0
COPYWRITER’S EYE
Agency: DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client: COPYWRITERS CLUB NAGOYA
Category: Publication Design / Book Cover Design
Points: 5.0
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL
Category: Experiences / Indoor Spaces
Points: 5.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Creation.
Agency: Dentsu Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Collateral Design / Posters - Series
Points: 5.0
DENTSU ANIME FEST
Agency: Dentsu / Tokyo
Client: DENTSU INC. Animation Department Contents Division
Category: Collateral Design / Posters - Series
Points: 5.0
World Table Tennis Championships 2014 Tokyo
Agency: DENTSU INC. / Tokyo
Client: TV TOKYO
Category: Collateral Design / Posters - Series
Points: 5.0
Donation Bottle
Agency: DENTSU INC. / Tokyo
Client: THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.
Category: Collateral Design / Posters - Series
Points: 5.0
JUNIOR SWIMMING CHAMPIONSHIPS 2
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO
Category: Collateral Design / Posters - Single
Points: 5.0
Eat Life Package
Agency: Dentsu Inc. / Tokyo
Client: Ajinomoto
Category: Package Design / Single or Series
Points: 5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Award:
2015 Design Best of Discipline Pencil
Points:
50.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
OK Go + Honda
Title:
iwontletyoudown.com (OK Go)
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
SHACHIHATA
Title:
Imagination changes the world
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
OK Go + Honda
Title:
OK Go: I Won’t Let You Down
Category:
Online Films & Video / Music Videos
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
Creation.
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 1
Category:
Collateral Design / Posters - Single
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Hotel Japan
Title:
Hotel Japan
Category:
Brand Identity / Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Sports Biz Co., Ltd.
Title:
Fencing Visualized
Category:
Data Visualization / Infographics
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
SHACHIHATA
Title:
Imagination changes the world
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Yokohama city board of education
Title:
Books build children.
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Honda Motor Co.,Ltd.
Title:
Honda. Beautiful Engines.
Category:
Brand Identity / Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
DENTSU INC.
Title:
Kanji ID
Category:
Publication Design / Book Cover Design
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Sports Biz Co., Ltd.
Title:
Fencing Visualized
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Beautiful Engines.
Category:
Collateral Design / Booklets & Brochures
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics
Title:
Pepper
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Other Digital Solutions
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Tokai Polytechnic College
Title:
Single Stroke Architecture
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
tokyu corporation
Title:
MASS RHYTHM- Transforming pedestrian chaos of Shibuya into graphics and rhythm.
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Tokai Polytechnic College
Title:
Single Stroke Architecture
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
COPYWRITERS CLUB NAGOYA
Title:
COPYWRITER’S EYE
Category:
Publication Design / Book Cover Design
Award:
2015 Design Merit Award
Points:
5.0
Client:
JAPAN SPORT COUNCIL
Title:
REVIVING LEGENDS
Category:
Experiences / Indoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
Creation.
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
DENTSU INC. Animation Department Contents Division
Title:
DENTSU ANIME FEST
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
TV TOKYO
Title:
World Table Tennis Championships 2014 Tokyo
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
THE MAINICHI NEWSPAPERS / MITSUI FUDOSAN RESIDENTIAL CO.,LTD.
Title:
Donation Bottle
Category:
Collateral Design / Posters - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 2
Category:
Collateral Design / Posters - Single
Award:
2015 Design Merit Award
Points:
5.0