The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
publicis
Client
Title
Category
Award
Points
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client: Cirec Foundation
Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 50.0
Birth
Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London
Client: Audi
Category: Craft - Music / Sound / Music / Sound
Points: 25.0
Now in Soho
Agency: BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London
Client: British Fashion Council
Category: Craft - Writing / Writing
Points: 25.0
Dinner Party
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer
Category: Consumer - Television / 30 Second - Single
Points: 25.0
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel
Category: Consumer - Websites / Publications & Media
Points: 25.0
Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc
Category: Consumer - Mobile / Utility
Points: 25.0
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client: Cirec Foundation
Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 25.0
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix
Category: Consumer - Other Branded Content / Custom Content
Points: 25.0
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 15.0
Fun Run
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer
Category: Consumer - Television / 30 Second - Single
Points: 15.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 15.0
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix
Category: Consumer - Integrated Branding / Integrated Branding
Points: 15.0
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel
Category: Consumer - Other Branded Content / User Generated Content
Points: 15.0
RelockLove
Agency: Marcel / Paris
Client: Orange
Category: Consumer - Websites / Services
Points: 15.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché
Category: Innovation - Brand Transformation / Brand Transformation
Points: 10.0
RelockLove
Agency: Marcel / Paris
Client: Orange
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 10.0
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix
Category: Consumer - Websites / Publications & Media
Points: 10.0
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 10.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché
Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 10.0
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks
Category: Consumer - Websites / Footwear, Clothing & Accessories
Points: 10.0
How New York Eats
Agency: BBH NY / New York
Client: Seamless
Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 10.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché
Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 10.0
Own Your Weekend. Or Someone Else Will.
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer
Category: Consumer - Television / 30 Second - Campaign
Points: 10.0
The Gay Sweater
Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto
Client: The Canadian Centre for Gender and Sexual Diversity
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura
Category: Innovation - Innovation in Social Media / Innovation in Social Media
Points: 5.0
The Skippable Wishes
Agency: Marcel / Paris
Client: Publicis Groupe
Category: Consumer - Corporate Communications / Corporate Communications
Points: 5.0
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura
Category: Consumer - Applications & Sites / Durable Goods
Points: 5.0
Choose Your Own Silent Film Festival
Agency: Red Lion Canada / Toronto
Client: Toronto Silent Film Festival
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
Women Should Not Be Worth Less
Agency: Publicis Communications Schweiz AG / Zurich
Client: Frauenzentrale Zurich
Category: Non-Profit - Publications / Publications
Points: 5.0
St. Pauli Peeback
Agency: Publicis Pixelpark / Hamburg + Markenfilm Crossing GmbH / Hamburg
Client: IG St. Pauli/BID Reeperbahn+
Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 5.0
RelockLove
Agency: Marcel / Paris
Client: Orange
Category: Consumer - Corporate Communications / Corporate Communications
Points: 5.0
Reborn Heartbeat Radio
Agency: Duval Guillaume / Antwerpen + Raygun / Brussel
Client: Reborn-To-Be-Alive
Category: Non-Profit - Public Awareness - Campaign / Public Awareness - Campaign
Points: 5.0
Arby's Offers Jon Stewart A Job
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta
Client: Arby's
Category: Consumer - Branded Social Post / Branded Social Post
Points: 5.0
UBS Retirement Campaign
Agency: Publicis Communications Schweiz AG / Zurich
Client: UBS
Category: Consumer - Television / 30 Second - Campaign
Points: 5.0
Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc
Category: Consumer - Mobile / User Experience
Points: 5.0
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks
Category: Consumer - Web / User Experience
Points: 5.0
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura
Category: Consumer - Applications & Sites / Branded Games
Points: 5.0
OrangeAid - Last Day of School
Agency: BBH ASIA PACIFIC / Singapore
Client: NTUC Income
Category: CSR - Cinema Advertising / Cinema Advertising
Points: 5.0
The Hero
Agency: Publicis Italy / Milan
Client: Heineken
Category: CSR - Television / Television (Any Length) - Single
Points: 5.0
The Skippable Wishes
Agency: Marcel / Paris
Client: Publicis Groupe
Category: Consumer - Online Films & Video / Self-Promotion - Single
Points: 5.0
Birth
Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client: Audi
Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Points: 5.0
Domestic Violence
Agency: Publicis Conseil / Paris
Client: France 5
Category: Consumer - Television / Budget Under $100K - Single
Points: 5.0
Birth
Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client: Audi
Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Thank You For Being A Friend
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client: Arby's
Category: Consumer - Television / 60 Second - Single
Points: 5.0
The Live Tube
Agency: Publicis Italy / Milan
Client: Heineken
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks
Category: Craft - Website Design / Website Design
Points: 5.0
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel
Category: Innovation - Websites / Websites
Points: 5.0
Spotify Singles
Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York
Client: Spotify
Category: Consumer - Websites / Publications & Media
Points: 5.0
Spotify Found Them First
Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York
Client: Spotify
Category: Consumer - Websites / Publications & Media
Points: 5.0
If Your Partner Turns out to be a Tyrant
Agency: Publicis Communications Schweiz AG / Zurich
Client: Frauenzentrale Zurich
Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 5.0
Client:
Cirec Foundation
Title:
Funtastic Hand
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Audi
Title:
Birth
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
British Fashion Council
Title:
Now in Soho
Category:
Craft - Writing / Writing
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
The Guardian & Observer
Title:
Dinner Party
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
Cirec Foundation
Title:
Funtastic Hand
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Gold Pencil
Points:
25.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
The Guardian & Observer
Title:
Fun Run
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Orange
Title:
RelockLove
Category:
Consumer - Websites / Services
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Orange
Title:
RelockLove
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Seamless
Title:
How New York Eats
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
The Guardian & Observer
Title:
Own Your Weekend. Or Someone Else Will.
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
The Canadian Centre for Gender and Sexual Diversity
Title:
The Gay Sweater
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Innovation - Innovation in Social Media / Innovation in Social Media
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Publicis Groupe
Title:
The Skippable Wishes
Category:
Consumer - Corporate Communications / Corporate Communications
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Consumer - Applications & Sites / Durable Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Toronto Silent Film Festival
Title:
Choose Your Own Silent Film Festival
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Frauenzentrale Zurich
Title:
Women Should Not Be Worth Less
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
IG St. Pauli/BID Reeperbahn+
Title:
St. Pauli Peeback
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Orange
Title:
RelockLove
Category:
Consumer - Corporate Communications / Corporate Communications
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Reborn-To-Be-Alive
Title:
Reborn Heartbeat Radio
Category:
Non-Profit - Public Awareness - Campaign / Public Awareness - Campaign
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Arby's
Title:
Arby's Offers Jon Stewart A Job
Category:
Consumer - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
UBS
Title:
UBS Retirement Campaign
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Consumer - Applications & Sites / Branded Games
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
NTUC Income
Title:
OrangeAid - Last Day of School
Category:
CSR - Cinema Advertising / Cinema Advertising
Award:
2016 Film Merit Award
Points:
5.0
Client:
Heineken
Title:
The Hero
Category:
CSR - Television / Television (Any Length) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Publicis Groupe
Title:
The Skippable Wishes
Category:
Consumer - Online Films & Video / Self-Promotion - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Audi
Title:
Birth
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
France 5
Title:
Domestic Violence
Category:
Consumer - Television / Budget Under $100K - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Audi
Title:
Birth
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Arby's
Title:
Thank You For Being A Friend
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Heineken
Title:
The Live Tube
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Clarks
Title:
Unboxed
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Spotify
Title:
Spotify Singles
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Spotify
Title:
Spotify Found Them First
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Frauenzentrale Zurich
Title:
If Your Partner Turns out to be a Tyrant
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
