Creative Showcase
Korea / Alteco Chemical Pte Ltd
Submitted By Chen Yilong
Description
Using a politically sensitive issue in a tongue-in-cheek manner, the ad demonstrates Alteco super glueÕs mending power.
Objective
According to a market survey conducted by the client, it was found that Alteco super glue was not among the top-of-the-mind-recall brands. Hence, the objective of this ad is to generate brand awareness.
Technical Challenge
The technical challenge was to produce the ad with a shoestring budget. Therefore, our solution was to come up with a concept that was easy and cheap to execute.
Client
Alteco Chemical Pte Ltd
Industry
Consumer Products
Agency
Ad Planet Group
www.adplanet.com.sg
Media
Credits
Account Executive
Ryan Kua, Jacqueline You-Seah
Art Director
Chen Yilong, Leo Teck Chong
Creative Director
Leo Teck Chong, Alfred Teo
Photographer
Simon Low (Flux Fotography)
Writer
Joy Lee Ming Hui
Views
364
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