O / Elann
Submitted By sourabh mookherjee
Print ads and posters designed to drive traffic to our retail outlet.
The malls and markets in Delhi and its suburb, Gurgaon are full of stores that sell carpets. However, most of the carpets available here are of the traditional/ethnic variety. So when people think of carpets here, they think of either Kashmiri or Persian designs.
However, the carpets that Elann provides are completely different. They are contemporary, modern and provide an almost unlimited number of design options.
The challenge here was to portray that the carpets available are different and beyond anything that the target audience has ever thought of.
The range at Elann keeps on changing. So the one thing we couldn't show in this carpet ad was carpets.
Secondly, constraints of budgets ensured that we could not go in for a shoot.
The only option was therefore to go in for a copy ad.
Elann Creative Team