Creative Showcase
Do Not Disturb / Bite TV
Submitted By Henry Wong
Description
Two double sided doorhangers distributed at university and college dorms to promote a new multi-platform TV station. As the station seeks to build awareness, it was important to develop an excuse for the message to hang around longer than the usual fleeting moment of other types of media.
Objective
BiteTV is a new multi-platform TV station that targets the college crowd. Unlike other stations, there are no predetermined program length. Viewers can even submit their own content for airing. As this is the early stages of brand development for the station, building awareness and an understanding of the attitude of the station is the key objective.
Client
Bite TV
Industry
Media
Agency
Tenzing
Media
Innovative Use of Media
Credits
Account Executive
Janice Tsao
Art Director
Josh McInerney
Creative Director
Henry Wong
Writer
Henry Wong
Views
480
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