The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Leagas Delaney / London Client: adidas Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leo Burnett / Kuala Lumpur Client: P. Lal Store Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Leo Burnett / Kuala Lumpur Client: P. Lal Store Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: The Martin Agency / Richmond Client: Mercedes-Benz of North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: The Martin Agency / Richmond Client: Mercedes-Benz of North America Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: The Martin Agency / Richmond Client: Wrangler Company Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: M&C Saatchi / Sydney Client: British Airways Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Hong Kong Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / London Client: First Choice Holidays/Freespirit Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / London Client: First Choice Holidays/Freespirit Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Singapore Client: The British Council Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather Rightford Searle-Tripp & Makin / Johannesburg Client: IBM Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Pagano Schenck & Kay / Boston Client: Children's Hospital Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Robson Brown Advertising / Newcastle Upon Tyne, England Client: Gilmoor Veterinary Services Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / London Client: Army/COI Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / San Francisco Client: CNET: The Computer Network Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / Sydney Client: British Aerospace Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / Sydney Client: Toyota Motor Corporation Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Infiniti Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: 1576 Advertising / Edinburgh Client: Cheynes Hairdressing Category: Outdoor / Outdoor: Campaign
Agency: Ingalls Advertising / Boston Client: The Boston Globe Category: Outdoor / Outdoor: Campaign
Agency: J. Walter Thompson / New York Client: The New Republic Magazine Category: Outdoor / Outdoor: Campaign
Agency: Ogilvy & Mather / New York Client: Eastman Kodak Company Category: Outdoor / Outdoor: Campaign
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Outdoor / Outdoor: Campaign
Agency: BBDO / New York Client: M&M Mars/Snickers Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Grey Advertising / London Client: Remington Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Ogilvy & Mather / Toronto Client: Timex Canada Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Wieden & Kennedy / Portland Client: ESPN/National Hockey League Category: Consumer Television / Consumer Television :20 and Under: Single
A Woman Needs a Man Like a Fish needs a bicycle Agency: Ogilvy/New York Client: Guinness Category: Consumer Television / Consumer Television :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Bayer/Alka Seltzer Category: Consumer Television / Consumer Television :30 Single
Agency: BBDO / New York Client: M&M Mars/Snickers Category: Consumer Television / Consumer Television :30 Single
Agency: Butler Shine & Stern / Sausalito Client: Round Table Pizza Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Television / Consumer Television :30 Single
Agency: DDB Needham / Dallas Client: McIlhenny Co. Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: Lee Apparel Company Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Single
Agency: Fallon McElligott / Minneapolis Client: The Prudential Category: Consumer Television / Consumer Television :30 Single
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: FOX / Santa Monica Client: FOX Sports Category: Consumer Television / Consumer Television :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30 Single

1997 Advertising Merit Award

Leagas Delaney / London

adidas

Newspaper / Newspaper Over 600 Lines: Single

97_0124A

1997 Advertising Merit Award

Leo Burnett / Kuala Lumpur

P. Lal Store

Newspaper / Newspaper Over 600 Lines: Single

97_0125A

1997 Advertising Merit Award

Leo Burnett / Kuala Lumpur

P. Lal Store

Newspaper / Newspaper Over 600 Lines: Single

97_0126A

1997 Advertising Merit Award

The Martin Agency / Richmond

Mercedes-Benz of North America

Newspaper / Newspaper Over 600 Lines: Single

97_0127A

1997 Advertising Merit Award

The Martin Agency / Richmond

Mercedes-Benz of North America

Newspaper / Newspaper Over 600 Lines: Single

97_0128A

1997 Advertising Merit Award

The Martin Agency / Richmond

Wrangler Company

Newspaper / Newspaper Over 600 Lines: Single

97_0129A

1997 Advertising Merit Award

M&C Saatchi / Sydney

British Airways

Newspaper / Newspaper Over 600 Lines: Single

97_0130A

1997 Advertising Merit Award

Ogilvy & Mather / Hong Kong

The Economist

Newspaper / Newspaper Over 600 Lines: Single

97_0131A

1997 Advertising Merit Award

Ogilvy & Mather / London

First Choice Holidays/Freespirit

Newspaper / Newspaper Over 600 Lines: Single

97_0132A

1997 Advertising Merit Award

Ogilvy & Mather / London

First Choice Holidays/Freespirit

Newspaper / Newspaper Over 600 Lines: Single

97_0133A

1997 Advertising Merit Award

Ogilvy & Mather / Singapore

The British Council

Newspaper / Newspaper Over 600 Lines: Single

97_0134A

1997 Advertising Merit Award

Ogilvy & Mather Rightford Searle-Tripp & Makin / Johannesburg

IBM

Newspaper / Newspaper Over 600 Lines: Single

97_0135A

1997 Advertising Merit Award

Pagano Schenck & Kay / Boston

Children's Hospital

Newspaper / Newspaper Over 600 Lines: Single

97_0136A

1997 Advertising Merit Award

Robson Brown Advertising / Newcastle Upon Tyne, England

Gilmoor Veterinary Services

Newspaper / Newspaper Over 600 Lines: Single

97_0137A

1997 Advertising Merit Award

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Single

97_0138A

1997 Advertising Merit Award

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Single

97_0139A

1997 Advertising Merit Award

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Single

97_0140A

1997 Advertising Merit Award

Saatchi & Saatchi / London

Army/COI

Newspaper / Newspaper Over 600 Lines: Single

97_0141A

1997 Advertising Merit Award

Saatchi & Saatchi / San Francisco

CNET: The Computer Network

Newspaper / Newspaper Over 600 Lines: Single

97_0142A

1997 Advertising Merit Award

Saatchi & Saatchi / Sydney

British Aerospace

Newspaper / Newspaper Over 600 Lines: Single

97_0143A

1997 Advertising Merit Award

Saatchi & Saatchi / Sydney

Toyota Motor Corporation

Newspaper / Newspaper Over 600 Lines: Single

97_0144A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Infiniti

Newspaper / Newspaper Over 600 Lines: Single

97_0145A

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Newspaper / Newspaper Over 600 Lines: Single

97_0146A

1997 Advertising Merit Award

1576 Advertising / Edinburgh

Cheynes Hairdressing

Outdoor / Outdoor: Campaign

97_0314A

1997 Advertising Merit Award

Ingalls Advertising / Boston

The Boston Globe

Outdoor / Outdoor: Campaign

97_0315A

1997 Advertising Merit Award

J. Walter Thompson / New York

The New Republic Magazine

Outdoor / Outdoor: Campaign

97_0316A

1997 Advertising Merit Award

Ogilvy & Mather / New York

Eastman Kodak Company

Outdoor / Outdoor: Campaign

97_0317A

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Outdoor / Outdoor: Campaign

97_0318A

1997 Advertising Merit Award

BBDO / New York

M&M Mars/Snickers

Consumer Television / Consumer Television :20 and Under: Single

97_0608T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :20 and Under: Single

97_0609T

1997 Advertising Merit Award

Grey Advertising / London

Remington

Consumer Television / Consumer Television :20 and Under: Single

97_0610T

1997 Advertising Merit Award

Leo Burnett / London

McDonald's

Consumer Television / Consumer Television :20 and Under: Single

97_0611T

1997 Advertising Merit Award

Ogilvy & Mather / Toronto

Timex Canada

Consumer Television / Consumer Television :20 and Under: Single

97_0612T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television :20 and Under: Single

97_0613T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN/National Hockey League

Consumer Television / Consumer Television :20 and Under: Single

97_0614T

1997 Advertising Merit Award

Ogilvy/New York

Guinness

A Woman Needs a Man Like a Fish needs a bicycle

Consumer Television / Consumer Television :30 Single

97556T

1997 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Bayer/Alka Seltzer

Consumer Television / Consumer Television :30 Single

97_0566T

1997 Advertising Merit Award

BBDO / New York

M&M Mars/Snickers

Consumer Television / Consumer Television :30 Single

97_0567T

1997 Advertising Merit Award

Butler Shine & Stern / Sausalito

Round Table Pizza

Consumer Television / Consumer Television :30 Single

97_0568T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0569T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0570T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Television / Consumer Television :30 Single

97_0571T

1997 Advertising Merit Award

DDB Needham / Dallas

McIlhenny Co.

Consumer Television / Consumer Television :30 Single

97_0572T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0573T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

Lee Apparel Company

Consumer Television / Consumer Television :30 Single

97_0574T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Single

97_0575T

1997 Advertising Merit Award

Fallon McElligott / Minneapolis

The Prudential

Consumer Television / Consumer Television :30 Single

97_0576T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Single

97_0577T

1997 Advertising Merit Award

FOX / Santa Monica

FOX Sports

Consumer Television / Consumer Television :30 Single

97_0578T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Consumer Television / Consumer Television :30 Single

97_0579T

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