The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Rio "Sticker"
Agency: David and Goliath / Los Angeles
Client: Kia Motors America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Awe
Agency: Fallon / New York
Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Loyalty
Agency: Fallon / New York
Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airport Security
Agency: Fallon / New York
Client: Time Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ants
Agency: FCB / Singapore
Client: Chin Hin Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Secret
Agency: GSD&M / Austin
Client: Air Force Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lexus
Agency: GSD&M / Austin
Client: Land Rover of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Street Signs
Agency: J. Walter Thompson / Hong Kong
Client: Nike Hong Kong Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lie Detector Test
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Glass
Agency: la comunidad / Miami Beach
Client: Aiwa Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Blossom
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Explore
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Normal
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mask
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Speaker
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Toboggan
Agency: Martin|Williams / Minneapolis
Client: L.L. Bean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Birds
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Flowers
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Somewhere
Agency: Mullen / Wenham
Client: Eddie Bauer Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Leave No Answer Unquestioned
Agency: Ogilvy & Mather / Hong Kong
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Daredevil
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rain
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Shoes
Agency: Saatchi & Saatchi / Singapore
Client: Blush Lingerie Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bump
Agency: Saatchi & Saatchi / Singapore
Client: Toyota Motor Asia Pacific Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Long Copy Ad
Agency: Scholz & Friends / Berlin
Client: Messerfabrik Victorinox Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stamps
Agency: Tandem DDB / Madrid
Client: V.A.E.S.A./Volkswagen Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Baby
Agency: TBWA\Paris / Boulogne-Billancourt
Client: BIC Razors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Best New Artist
Agency: vitrorobertson / San Diego
Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Hall of Fame
Agency: vitrorobertson / San Diego
Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stressful Day
Agency: vitrorobertson / San Diego
Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Gum
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Window
Agency: Young & Rubicam / Madrid
Client: Land Rover Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Blackboard
Agency: Young & Rubicam / Madrid
Client: Land Rover Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Souvenir
Agency: Young & Rubicam / Chicago
Client: NASCAR Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
If Found
Agency: Young & Rubicam / Chicago
Client: Susan Fitch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
It's Me
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television Under $50,000 Budget
PSD Demo CD
Agency: Leopard / Boulder
Client: IBM - Printing Systems Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Dog Soup
Agency: Saatchi & Saatchi / Singapore
Client: International Aid for Korean Animals & Korea Animal Protection Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Two Things at Once
Agency: Abbott Mead Vickers.BBDO / London
Client: DFT Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Arsenic
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Free Fact
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Urinal
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Old Ladies
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Arsenic
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Playstation
Agency: FCB / Johannesburg
Client: SA Scouts Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Breast Cancer Awareness
Agency: M&C Saatchi / Sydney
Client: Qantas Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Jacques Lowe Tribute
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2003 Advertising Merit Award
Agency:
David and Goliath / Los Angeles
Client:
Kia Motors America
Title:
Rio "Sticker"
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03162A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Sports Illustrated
Title:
Awe
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03163A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Sports Illustrated
Title:
Loyalty
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03164A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Airport Security
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03165A
Award:
2003 Advertising Merit Award
Agency:
FCB / Singapore
Client:
Chin Hin
Title:
Ants
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03166A
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Air Force
Title:
Secret
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03167A
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover of North America
Title:
Lexus
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03168A
Award:
2003 Advertising Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
Nike Hong Kong
Title:
Street Signs
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03169A
Award:
2003 Advertising Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Nike
Title:
Lie Detector Test
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03170A
Award:
2003 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Aiwa
Title:
Glass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03171A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Blossom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03172A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Explore
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03173A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Normal
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03174A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Okay with That
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03175A
Award:
2003 Advertising Merit Award
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Mask
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03176A
Award:
2003 Advertising Merit Award
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Speaker
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03177A
Award:
2003 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
L.L. Bean
Title:
Toboggan
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03178A
Award:
2003 Advertising Merit Award
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Birds
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03179A
Award:
2003 Advertising Merit Award
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Flowers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03180A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Eddie Bauer
Title:
Somewhere
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03181A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
The Economist
Title:
Leave No Answer Unquestioned
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03182A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Hot Wheels
Title:
Daredevil
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03183A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Hot Wheels
Title:
Rain
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03184A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Blush Lingerie
Title:
Shoes
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03185A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Toyota Motor Asia Pacific
Title:
Bump
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03187A
Award:
2003 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Messerfabrik Victorinox
Title:
The Long Copy Ad
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03188A
Award:
2003 Advertising Merit Award
Agency:
Tandem DDB / Madrid
Client:
V.A.E.S.A./Volkswagen Golf
Title:
Stamps
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03189A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
BIC Razors
Title:
Baby
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03190A
Award:
2003 Advertising Merit Award
Agency:
vitrorobertson / San Diego
Client:
Taylor Guitars
Title:
Best New Artist
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03191A
Award:
2003 Advertising Merit Award
Agency:
vitrorobertson / San Diego
Client:
Taylor Guitars
Title:
Hall of Fame
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03192A
Award:
2003 Advertising Merit Award
Agency:
vitrorobertson / San Diego
Client:
Taylor Guitars
Title:
Stressful Day
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03193A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Gum
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03194A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Madrid
Client:
Land Rover
Title:
Window
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03195A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Madrid
Client:
Land Rover
Title:
Blackboard
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03196A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
NASCAR
Title:
Souvenir
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03197A
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Susan Fitch
Title:
If Found
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03198A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
It's Me
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03463A
Award:
2003 Interactive Merit Award
Agency:
Leopard / Boulder
Client:
IBM - Printing Systems
Title:
PSD Demo CD
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
03192N
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
International Aid for Korean Animals & Korea Animal Protection Society
Title:
Dog Soup
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03186A
Award:
2003 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
DFT
Title:
Two Things at Once
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03327A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03328A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03329A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Free Fact
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03330A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Urinal
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03331A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Old Ladies
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03332A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03333A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03334A
Award:
2003 Advertising Merit Award
Agency:
FCB / Johannesburg
Client:
SA Scouts Association
Title:
Playstation
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03335A
Award:
2003 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Qantas
Title:
Breast Cancer Awareness
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03336A
Award:
2003 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Library Foundation
Title:
Jacques Lowe Tribute
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03337A