The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Small Feeble Race
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Boot of Italy
Agency: Saatchi & Saatchi / Johannesburg
Client: Adopt-a-Minefield Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Computer
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Mouse, Exit Sign, Interior Decorators
Agency: Fallon / New York
Client: Timberland Category: Outdoor / Outdoor: Campaign
Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Outdoor / Outdoor: Campaign
Ms. Client vs Mr. Supplier
Agency: Euro RSCG / Hong Kong
Client: Pass It On Committee Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Trash
Agency: OgilvyInteractive / Singapore
Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Postcards of Cape Town
Agency: Daddy buy me a Pony / Cape Town
Client: RSA Litho Category: Brand and Corporate Identity / Booklet/Brochure
Page 4
Agency: Age. Comunicações / São Paulo
Client: Age. Comunicações Category: Brand and Corporate Identity / Booklet/Brochure
Little Green Book
Agency: archer malmo / MEMPHIS
Client: Clark Tower Category: Brand and Corporate Identity / Booklet/Brochure
The Nienkamper Brochure
Agency: Blok Design / Mexico City
Client: The Nienkamper Store Category: Brand and Corporate Identity / Booklet/Brochure
Transparent Factory Folder
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen Category: Brand and Corporate Identity / Booklet/Brochure
A Stone in Your Shoe
Agency: Grey Worldwide / Melbourne
Client: MND Category: Brand and Corporate Identity / Booklet/Brochure
Polar Music Prize 2002
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Polar Music Prize Category: Brand and Corporate Identity / Booklet/Brochure
The Texture Issue, paper
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Brand and Corporate Identity / Booklet/Brochure
CFDA Awards Journal
Agency: Lloyd (+ co) / New York
Client: CFDA Category: Brand and Corporate Identity / Booklet/Brochure
Losers Archive
Agency: Ogilvy & Mather / New Delhi
Client: Losers Category: Brand and Corporate Identity / Booklet/Brochure
Windsor Brochure
Agency: No. 11 Incorporated / New York
Client: Windsor Category: Brand and Corporate Identity / Booklet/Brochure
Book
Agency: Ogilvy & Mather / New York
Client: Dove Category: Brand and Corporate Identity / Booklet/Brochure
Ogilvy on Ogilvy
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Red 3
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Red 4
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Splendorgel
Agency: Saatchi Design / Sydney
Client: Spicers Paper, Australia Category: Brand and Corporate Identity / Booklet/Brochure
Ideas 2003
Agency: Scholz & Friends / Berlin
Client: Scholz & Friends Group Category: Brand and Corporate Identity / Booklet/Brochure
Big Book
Agency: Taxi / Toronto
Client: Taxi Category: Brand and Corporate Identity / Booklet/Brochure
Dream Journal
Agency: The Woodbine Agency / Winston-Salem
Client: The Woodbine Agency Category: Brand and Corporate Identity / Booklet/Brochure
"This is about paper"
Agency: VSA Partners / Chicago
Client: MeadWestvaco Papers Group Category: Brand and Corporate Identity / Booklet/Brochure
Five Truths
Agency: VSA Partners / Chicago
Client: Telwares Communications Category: Brand and Corporate Identity / Booklet/Brochure
Brand Book
Agency: Wieden+Kennedy / Tokyo
Client: Mori Building Category: Brand and Corporate Identity / Booklet/Brochure
I am Dying to Get Better
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Brand and Corporate Identity / Booklet/Brochure
Cornering
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bull
Agency: HarrisonHuman Bates / Sandton
Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Germs
Agency: BMP DDB / London
Client: Food Standards Agency Category: Trade / Trade Color Full Page or Spread: Single
Cruise Ship
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Trade / Trade Color Full Page or Spread: Single
Horse
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Trade / Trade Color Full Page or Spread: Single
School Photo
Agency: Colenso BBDO / Auckland
Client: Julian Wolkenstein Photography Category: Trade / Trade Color Full Page or Spread: Single
Frustrations
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Single
Play
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Single
Airport Security
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Gun/Peace Sign
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Sources
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
The Camouflage Ad
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Trade / Trade Color Full Page or Spread: Single
Elephant
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Rebirth
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Supermarket
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Veteran
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
100th Anniversary Logo
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Brand and Corporate Identity Design / Logo/Trademark
Arsenic, Ammonia, Cyanide
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Small Feeble Race
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03338A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Adopt-a-Minefield
Title:
Boot of Italy
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03339A
Award:
2003 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Computer
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03340A
Award:
2003 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03243A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03244A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Mouse, Exit Sign, Interior Decorators
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03246A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster, Corkscrew, Revelation
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03247A
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG / Hong Kong
Client:
Pass It On Committee
Title:
Ms. Client vs Mr. Supplier
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
03249N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive / Singapore
Client:
SPCA
Title:
Trash
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
03250N
Award:
2003 Design Merit Award
Agency:
Daddy buy me a Pony / Cape Town
Client:
RSA Litho
Title:
Postcards of Cape Town
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03057D
Award:
2003 Design Merit Award
Agency:
Age. Comunicações / São Paulo
Client:
Age. Comunicações
Title:
Page 4
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03058D
Award:
2003 Design Merit Award
Agency:
archer malmo / MEMPHIS
Client:
Clark Tower
Title:
Little Green Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03059D
Award:
2003 Design Merit Award
Agency:
Blok Design / Mexico City
Client:
The Nienkamper Store
Title:
The Nienkamper Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03060D
Award:
2003 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Volkswagen
Title:
Transparent Factory Folder
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03062D
Award:
2003 Design Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
MND
Title:
A Stone in Your Shoe
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03063D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Polar Music Prize
Title:
Polar Music Prize 2002
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03064D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
The Texture Issue, paper
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03065D
Award:
2003 Design Merit Award
Agency:
Lloyd (+ co) / New York
Client:
CFDA
Title:
CFDA Awards Journal
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03066D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Losers
Title:
Losers Archive
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03067D
Award:
2003 Design Merit Award
Agency:
No. 11 Incorporated / New York
Client:
Windsor
Title:
Windsor Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03068D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Dove
Title:
Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03069D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather
Title:
Ogilvy on Ogilvy
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03070D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather
Title:
Red 3
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03071D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather
Title:
Red 4
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03072D
Award:
2003 Design Merit Award
Agency:
Saatchi Design / Sydney
Client:
Spicers Paper, Australia
Title:
Splendorgel
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03073D
Award:
2003 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Scholz & Friends Group
Title:
Ideas 2003
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03074D
Award:
2003 Design Merit Award
Agency:
Taxi / Toronto
Client:
Taxi
Title:
Big Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03075D
Award:
2003 Design Merit Award
Agency:
The Woodbine Agency / Winston-Salem
Client:
The Woodbine Agency
Title:
Dream Journal
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03076D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
MeadWestvaco Papers Group
Title:
"This is about paper"
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03077D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Telwares Communications
Title:
Five Truths
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03078D
Award:
2003 Design Merit Award
Agency:
Wieden+Kennedy / Tokyo
Client:
Mori Building
Title:
Brand Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03079D
Award:
2003 Design Merit Award
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
I am Dying to Get Better
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03080D
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Cornering
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03230A
Award:
2003 Advertising Merit Award
Agency:
HarrisonHuman Bates / Sandton
Client:
Harley-Davidson
Title:
Bull
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03231A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Food Standards Agency
Title:
Germs
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03261A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Cruise Ship
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03262A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Horse
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03263A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Julian Wolkenstein Photography
Title:
School Photo
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03264A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Frustrations
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03265A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Play
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03266A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Airport Security
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03267A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Gun/Peace Sign
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03268A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Sources
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03269A
Award:
2003 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The Camouflage Ad
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03270A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Elephant
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03271A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Rebirth
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03272A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Supermarket
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03273A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Veteran
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03274A
Award:
2003 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
100th Anniversary Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03099D
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Arsenic, Ammonia, Cyanide
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03341A