The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Linda, Linda 2, Desmonda
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Agency: Batey / Singapore
Client: Singapore Red Cross Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cannons, Treasures, Earth's Surface, Seawater
Agency: Mullen / Wenham
Client: Peabody Essex Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Letter From Winnie, Plastic Pouch, Milk
Agency: Ogilvy & Mather / Johannesburg
Client: Read Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
White Toilets, Bantu Beer, Jailvan
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Credits
Agency: Concept Farm, The / New York
Client: Latino Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Need a Post Facility
Agency: Fagan Reggio del Bravo / Rome
Client: Face, The Category: Non-Broadcast / Non-Broadcast: Cinema
Porno
Agency: la comunidad / Miami Beach
Client: MTV Category: Non-Broadcast / Non-Broadcast: Cinema
180
Agency: FCB / Melbourne
Client: Victorian Darts Association Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
HC Ericson
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Drop
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Department of Energy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Water is
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Department of Energy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Tattoo
Agency: Sawyer Riley Compton / Atlanta
Client: Georgia Tech Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Waterfowl, Little Boy, Eyeball, Moonwalk
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Nurse, She-Devil, Crucifix
Agency: Acme Advertising / San Francisco
Client: High Speed Productions Category: Trade / Trade Color Full Page or Spread: Campaign
Ugly Rockstars, Live Fast Die a Senior Citizen, 666 Petalicious
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade Color Full Page or Spread: Campaign
Jeff Fisher, Giles Revell, Sarah Fanelli, Brian Crouis, Michael Johnson Amp, Clayton Brothers
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Trade / Trade Color Full Page or Spread: Campaign
Coke, Altoids, Budweiser
Agency: Carmichael Lynch / Minneapolis
Client: American Advertising Federation Category: Trade / Trade Color Full Page or Spread: Campaign
Airport Security, Osbournes, Nuclear Reactor/Plane
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Sources, Gun/Peace, Bono
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Response Time, Fall, Unconscious
Agency: Gianfagna Jones / Litchfield/OFFICE NEW YORK
Client: Green Bull Category: Trade / Trade Color Full Page or Spread: Campaign
UBA, Time Machine, Pixie Dust
Agency: Ogilvy & Mather / New York
Client: IBM Category: Trade / Trade Color Full Page or Spread: Campaign
Alex, Bob, Tracy
Agency: One And All / Minneapolis
Client: Craig Perman Photography Category: Trade / Trade Color Full Page or Spread: Campaign
Bible, Toe Tag, Divorce Certificate
Agency: Palmer Jarvis DDB / Vancouver
Client: OMD Canada Category: Trade / Trade Color Full Page or Spread: Campaign
Smile
Agency: Associates In Design / Singapore
Client: Asia Pacific Breweries Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
San Francisco
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: J-Boogie Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dough
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Metal
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Potato
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
My Life
Agency: FCB / Singapore
Client: Terminal One Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Vertical Marathon
Agency: Gosh Advertising / Singapore
Client: Swissotel The Stamford, Singapore Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Brakpan
Agency: Grey Worldwide / Johannesburg
Client: Johannesburg Zoo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Japanese Sake Gokyo
Agency: Hakuhodo Inc. / Tokyo
Client: Sakai, Sake Brewing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Ingegerd RÂman
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Made in Venice
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Royal Swedish Castle
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dog Band-Aid
Agency: Hakuhodo Inc. / Tokyo
Client: Anicom Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
End Trails
Agency: Laughlin/Constable / Chicago
Client: Thor's Hammer Vodka Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Butterfly
Agency: Leo Burnett / Kuala Lumpur
Client: Kinokuniya Bookstores Malaysia Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Literary Cafe
Agency: Ogilvy & Mather / Frankfurt
Client: Buchladen Lesecafe Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Children's Mouth
Agency: Ogilvy & Mather / Frankfurt
Client: IBM Germany Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
What's on your mind?
Agency: Ogilvy & Mather / Singapore
Client: Gaelic Inns Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Steppenwolf Theatre (Chicago) Poster
Agency: Sandstrom Design / Portland
Client: Ogilvy & Mather Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Bunny
Agency: THEORY / San Francisco
Client: Shaws Hand-Made Chocolate Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
AIGA Event Poster
Agency: VSA Partners / Chicago
Client: Dallas/Ft. Worth AIGA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Door Hangers
Agency: Arnold Worldwide / Boston
Client: Arnold Worldwide Category: Direct Mail / Direct Mail: Single
B-She Cards
Agency: Beacon Communications / Tokyo
Client: B-She Category: Direct Mail / Direct Mail: Single
Dusty Bookshelf
Agency: Bozell / New York
Client: Art Directors Club Category: Direct Mail / Direct Mail: Single
2002 CORE Motorclothes Catalog
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Direct Mail / Direct Mail: Single
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation (JUST ARNOLD!!)
Title:
Linda, Linda 2, Desmonda
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03342A
Award:
2003 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Red Cross Society
Title:
Tetra Pack, Baby's Milk Bottle, Soft Drink Can
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03343A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Peabody Essex Museum
Title:
Cannons, Treasures, Earth's Surface, Seawater
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03344A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Read
Title:
Letter From Winnie, Plastic Pouch, Milk
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03345A
Award:
2003 Advertising Merit Award
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
White Toilets, Bantu Beer, Jailvan
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03346A
Award:
2003 Advertising Merit Award
Agency:
Concept Farm, The / New York
Client:
Latino Film Festival
Title:
Credits
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03464A
Award:
2003 Advertising Merit Award
Agency:
Fagan Reggio del Bravo / Rome
Client:
Face, The
Title:
Need a Post Facility
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03465A
Award:
2003 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Porno
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03466A
Award:
2003 Design Merit Award
Agency:
FCB / Melbourne
Client:
Victorian Darts Association
Title:
180
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03188D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Röhsska Design Museum
Title:
HC Ericson
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03189D
Award:
2003 Design Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Department of Energy
Title:
Drop
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03190D
Award:
2003 Design Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Department of Energy
Title:
Water is
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03191D
Award:
2003 Design Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Georgia Tech
Title:
Tattoo
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03192D
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Waterfowl, Little Boy, Eyeball, Moonwalk
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03211A
Award:
2003 Advertising Merit Award
Agency:
Acme Advertising / San Francisco
Client:
High Speed Productions
Title:
Nurse, She-Devil, Crucifix
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03276A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
Ugly Rockstars, Live Fast Die a Senior Citizen, 666 Petalicious
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03277A
Award:
2003 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Jeff Fisher, Giles Revell, Sarah Fanelli, Brian Crouis, Michael Johnson Amp, Clayton Brothers
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03278A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Advertising Federation
Title:
Coke, Altoids, Budweiser
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03279A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Airport Security, Osbournes, Nuclear Reactor/Plane
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03280A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Sources, Gun/Peace, Bono
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03281A
Award:
2003 Advertising Merit Award
Agency:
Gianfagna Jones / Litchfield/OFFICE NEW YORK
Client:
Green Bull
Title:
Response Time, Fall, Unconscious
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03282A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
IBM
Title:
UBA, Time Machine, Pixie Dust
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03283A
Award:
2003 Advertising Merit Award
Agency:
One And All / Minneapolis
Client:
Craig Perman Photography
Title:
Alex, Bob, Tracy
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03284A
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
OMD Canada
Title:
Bible, Toe Tag, Divorce Certificate
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03285A
Award:
2003 Design Merit Award
Agency:
Associates In Design / Singapore
Client:
Asia Pacific Breweries
Title:
Smile
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03113D
Award:
2003 Design Merit Award
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
J-Boogie
Title:
San Francisco
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03114D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Dough
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03115D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Metal
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03116D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Potato
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03117D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
Terminal One
Title:
My Life
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03118D
Award:
2003 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Swissotel The Stamford, Singapore
Title:
Vertical Marathon
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03119D
Award:
2003 Design Merit Award
Agency:
Grey Worldwide / Johannesburg
Client:
Johannesburg Zoo
Title:
Brakpan
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03120D
Award:
2003 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Sakai, Sake Brewing
Title:
Japanese Sake Gokyo
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03121D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Röhsska Design Museum
Title:
Ingegerd RÂman
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03122D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Röhsska Design Museum
Title:
Made in Venice
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03123D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Royal Swedish Castle
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03124D
Award:
2003 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Anicom
Title:
Dog Band-Aid
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03125D
Award:
2003 Design Merit Award
Agency:
Laughlin/Constable / Chicago
Client:
Thor's Hammer Vodka
Title:
End Trails
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03126D
Award:
2003 Design Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Kinokuniya Bookstores Malaysia
Title:
Butterfly
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03127D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Buchladen Lesecafe
Title:
Literary Cafe
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03128D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
IBM Germany
Title:
Children's Mouth
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03129D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Gaelic Inns
Title:
What's on your mind?
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03130D
Award:
2003 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Ogilvy & Mather
Title:
Steppenwolf Theatre (Chicago) Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03131D
Award:
2003 Design Merit Award
Agency:
THEORY / San Francisco
Client:
Shaws Hand-Made Chocolate
Title:
Bunny
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03132D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Dallas/Ft. Worth AIGA
Title:
AIGA Event Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03133D
Award:
2003 Design Merit Award
Agency:
Arc Marketing / London
Client:
Philips
Title:
Sonicare
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03152D
Award:
2003 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Arnold Worldwide
Title:
Door Hangers
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03153D
Award:
2003 Design Merit Award
Agency:
Beacon Communications / Tokyo
Client:
B-She
Title:
B-She Cards
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03154D
Award:
2003 Design Merit Award
Agency:
Bozell / New York
Client:
Art Directors Club
Title:
Dusty Bookshelf
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03155D
Award:
2003 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
2002 CORE Motorclothes Catalog
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03156D