The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Shelfball/Medical Condition
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Noah
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Scurvy
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Pull Up
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
O Boticario Portal
Agency: AgênciaClick / São Paulo
Client: O Boticario Perfumes Category: E-Commerce / E-Commerce B2C - Web Sites
Nestle Giftworld
Agency: OgilvyOne / Tokyo
Client: Nestle Japan Category: E-Commerce / E-Commerce B2C - Web Sites
President's Choice Web Site
Agency: Organic / Bloomfield Hills
Client: President's Choice Category: E-Commerce / E-Commerce B2C - Web Sites
MXYPLYZYK
Agency: Think Tank 3 / New York
Client: MXYPLYZYK Category: E-Commerce / E-Commerce B2C - Web Sites
Michael Johnson, Giles Revell, Sarah Fanelli, Gary Baseman, Clayton Brothers
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Direct Mail / Direct Mail: Campaign
Ottoman, Readerman, Camera
Agency: Mad Dogs and Englishmen / San Francisco
Client: Maximum PC Category: Direct Mail / Direct Mail: Campaign
Coaster
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
5 Senses
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Blackened
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Wife
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Pens
Agency: Clarity Coverdale Fury / Minneapolis
Client: Midway Bank Category: Newspaper / Newspaper 600 Lines or Less: Single
Lawyers
Agency: Hill Holliday / Boston
Client: Dunkin' Donuts Category: Newspaper / Newspaper 600 Lines or Less: Single
Seats
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Stadium
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
911
Agency: Saatchi & Saatchi / Johannesburg
Client: Lea + Perrins Category: Newspaper / Newspaper 600 Lines or Less: Single
Create Your World
Agency: Mattlin Mandell / New York
Client: Mattlin Mandell Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Reindeers
Agency: OgilvyInteractive Singapore / Singapore
Client: Ogilvy & Mather Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Mad Monkey Self-Promo
Agency: Mad Monkey / Columbia
Client: Mad Monkey Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Stockholm Postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Hershey Store
Agency: Ogilvy & Mather / New York
Client: Hershey Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Commercial Vehicles Are for Everybody Campaign
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Snake Truck Lettering
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Talk to Each Other
Agency: Banks Hoggins O'Shea FCB / London
Client: Institute of Practitioners in Advertising Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Trading Cards
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Stick
Agency: M&C Saatchi / Sydney
Client: Sydney Dog's Home Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calendar
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Bruised Ambassadors
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Program For Torture Victims Web site
Agency: ad2 / Santa Monica
Client: Program For Torture Victims Category: Non-Profit Organizations / Non-Profit - Web Sites
Legacy
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Truth
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Arnaldo Roche-Rabell
Agency: Arteaga Interactivo / San Juan
Client: Fundacion Arnaldo Roche-Rabell Category: Non-Profit Organizations / Non-Profit - Web Sites
DOT FLA
Agency: Euro RSCG Interaction / São Paulo
Client: Intel Category: Non-Profit Organizations / Non-Profit - Web Sites
Songwriters Hall of Fame Virtual Museum
Agency: IconNicholson / New York
Client: Songwriters Hall of Fame Category: Non-Profit Organizations / Non-Profit - Web Sites
BrotherhoodFDNY.com
Agency: OgilvyOne worldwide / New York
Client: BrotherhoodFDNY Category: Non-Profit Organizations / Non-Profit - Web Sites
Ydouthink?
Agency: OgilvyOne worldwide / New York
Client: Virginia Tobacco Settlement Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Smithsonian
Agency: R/GA / New York
Client: Smithsonian Category: Non-Profit Organizations / Non-Profit - Web Sites
Grossmoke Site
Agency: Rodgers Townsend / Saint Louis
Client: American Lung Association of Eastern Missouri Category: Non-Profit Organizations / Non-Profit - Web Sites
Yin Yu Tang
Agency: Second Story / Portland
Client: Peabody Essex Museum Category: Non-Profit Organizations / Non-Profit - Web Sites
invent now
Agency: VSA Partners / Chicago
Client: National Inventors Hall of Fame Category: Non-Profit Organizations / Non-Profit - Web Sites
Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Line Up
Agency: Cartoon Network On-Air / Atlanta
Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Lamp
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Hide and Seek
Agency: Delaney Lund Knox Warren / London
Client: Vauxhall Motors Category: Consumer Television / Consumer Television Over :30 Single
Ulterior Emotions
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Single
GOALPOSTS
Agency: Fallon / London
Client: Umbro Category: Consumer Television / Consumer Television Over :30 Single
