The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Shelfball/Medical Condition
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Noah
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Scurvy
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Pull Up
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
O Boticario Portal
Agency: AgênciaClick / São Paulo
Client: O Boticario Perfumes Category: E-Commerce / E-Commerce B2C - Web Sites
Nestle Giftworld
Agency: OgilvyOne / Tokyo
Client: Nestle Japan Category: E-Commerce / E-Commerce B2C - Web Sites
President's Choice Web Site
Agency: Organic / Bloomfield Hills
Client: President's Choice Category: E-Commerce / E-Commerce B2C - Web Sites
MXYPLYZYK
Agency: Think Tank 3 / New York
Client: MXYPLYZYK Category: E-Commerce / E-Commerce B2C - Web Sites
Michael Johnson, Giles Revell, Sarah Fanelli, Gary Baseman, Clayton Brothers
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Direct Mail / Direct Mail: Campaign
Ottoman, Readerman, Camera
Agency: Mad Dogs and Englishmen / San Francisco
Client: Maximum PC Category: Direct Mail / Direct Mail: Campaign
Coaster
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
5 Senses
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Blackened
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Wife
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Pens
Agency: Clarity Coverdale Fury / Minneapolis
Client: Midway Bank Category: Newspaper / Newspaper 600 Lines or Less: Single
Lawyers
Agency: Hill Holliday / Boston
Client: Dunkin' Donuts Category: Newspaper / Newspaper 600 Lines or Less: Single
Seats
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Stadium
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
911
Agency: Saatchi & Saatchi / Johannesburg
Client: Lea + Perrins Category: Newspaper / Newspaper 600 Lines or Less: Single
Create Your World
Agency: Mattlin Mandell / New York
Client: Mattlin Mandell Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Reindeers
Agency: OgilvyInteractive Singapore / Singapore
Client: Ogilvy & Mather Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Mad Monkey Self-Promo
Agency: Mad Monkey / Columbia
Client: Mad Monkey Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Stockholm Postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Hershey Store
Agency: Ogilvy & Mather / New York
Client: Hershey Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Commercial Vehicles Are for Everybody Campaign
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Snake Truck Lettering
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Talk to Each Other
Agency: Banks Hoggins O'Shea FCB / London
Client: Institute of Practitioners in Advertising Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Trading Cards
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Stick
Agency: M&C Saatchi / Sydney
Client: Sydney Dog's Home Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calendar
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Bruised Ambassadors
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Program For Torture Victims Web site
Agency: ad2 / Santa Monica
Client: Program For Torture Victims Category: Non-Profit Organizations / Non-Profit - Web Sites
Legacy
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Truth
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Arnaldo Roche-Rabell
Agency: Arteaga Interactivo / San Juan
Client: Fundacion Arnaldo Roche-Rabell Category: Non-Profit Organizations / Non-Profit - Web Sites
DOT FLA
Agency: Euro RSCG Interaction / São Paulo
Client: Intel Category: Non-Profit Organizations / Non-Profit - Web Sites
Songwriters Hall of Fame Virtual Museum
Agency: IconNicholson / New York
Client: Songwriters Hall of Fame Category: Non-Profit Organizations / Non-Profit - Web Sites
BrotherhoodFDNY.com
Agency: OgilvyOne worldwide / New York
Client: BrotherhoodFDNY Category: Non-Profit Organizations / Non-Profit - Web Sites
Ydouthink?
Agency: OgilvyOne worldwide / New York
Client: Virginia Tobacco Settlement Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Smithsonian
Agency: R/GA / New York
Client: Smithsonian Category: Non-Profit Organizations / Non-Profit - Web Sites
Grossmoke Site
Agency: Rodgers Townsend / Saint Louis
Client: American Lung Association of Eastern Missouri Category: Non-Profit Organizations / Non-Profit - Web Sites
Yin Yu Tang
Agency: Second Story / Portland
Client: Peabody Essex Museum Category: Non-Profit Organizations / Non-Profit - Web Sites
invent now
Agency: VSA Partners / Chicago
Client: National Inventors Hall of Fame Category: Non-Profit Organizations / Non-Profit - Web Sites
Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Line Up
Agency: Cartoon Network On-Air / Atlanta
Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Lamp
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Hide and Seek
Agency: Delaney Lund Knox Warren / London
Client: Vauxhall Motors Category: Consumer Television / Consumer Television Over :30 Single
Ulterior Emotions
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Single
GOALPOSTS
Agency: Fallon / London
Client: Umbro Category: Consumer Television / Consumer Television Over :30 Single
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Medical Condition
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03434A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Noah
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03435A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Scurvy
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03436A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Pull Up
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03462A
Award:
2003 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
O Boticario Perfumes
Title:
O Boticario Portal
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03197N
Award:
2003 Interactive Merit Award
Agency:
OgilvyOne / Tokyo
Client:
Nestle Japan
Title:
Nestle Giftworld
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03198N
Award:
2003 Interactive Merit Award
Agency:
Organic / Bloomfield Hills
Client:
President's Choice
Title:
President's Choice Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03199N
Award:
2003 Interactive Merit Award
Agency:
Think Tank 3 / New York
Client:
MXYPLYZYK
Title:
MXYPLYZYK
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03200N
Award:
2003 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Michael Johnson, Giles Revell, Sarah Fanelli, Gary Baseman, Clayton Brothers
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03186D
Award:
2003 Design Merit Award
Agency:
Mad Dogs and Englishmen / San Francisco
Client:
Maximum PC
Title:
Ottoman, Readerman, Camera
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03187D
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03008AB
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
5 Senses
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03125A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
Blackened
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03126A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
Wife
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03127A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Midway Bank
Title:
Pens
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03128A
Award:
2003 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Dunkin' Donuts
Title:
Lawyers
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03129A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy / Guatemala
Client:
Prensa Libre
Title:
Seats
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03130A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy / Guatemala
Client:
Prensa Libre
Title:
Stadium
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03131A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Revelation
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03132A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Lea + Perrins
Title:
911
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03133A
Award:
2003 Interactive Merit Award
Agency:
Mattlin Mandell / New York
Client:
Mattlin Mandell
Title:
Create Your World
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03233N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Ogilvy & Mather
Title:
Reindeers
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03234N
Award:
2003 Interactive Merit Award
Agency:
Mad Monkey / Columbia
Client:
Mad Monkey
Title:
Mad Monkey Self-Promo
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03235N
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Stockholm Postcards
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03142D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Hershey
Title:
Hershey Store
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03143D
Award:
2003 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG
Title:
The Commercial Vehicles Are for Everybody Campaign
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03144D
Award:
2003 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The Snake Truck Lettering
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03145D
Award:
2003 Advertising Merit Award
Agency:
Banks Hoggins O'Shea FCB / London
Client:
Institute of Practitioners in Advertising
Title:
Talk to Each Other
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03370A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts
Title:
Trading Cards
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03371A
Award:
2003 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Sydney Dog's Home
Title:
Stick
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03372A
Award:
2003 Advertising Merit Award
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Amnesty International
Title:
Advent Calendar
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03373A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Wellington
Client:
Women's Refuge
Title:
Bruised Ambassadors
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03374A
Award:
2003 Interactive Merit Award
Agency:
ad2 / Santa Monica
Client:
Program For Torture Victims
Title:
Program For Torture Victims Web site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03236N
Award:
2003 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Legacy
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03237N
Award:
2003 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03238N
Award:
2003 Interactive Merit Award
Agency:
Arteaga Interactivo / San Juan
Client:
Fundacion Arnaldo Roche-Rabell
Title:
Arnaldo Roche-Rabell
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03239N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG Interaction / São Paulo
Client:
Intel
Title:
DOT FLA
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03240N
Award:
2003 Interactive Merit Award
Agency:
IconNicholson / New York
Client:
Songwriters Hall of Fame
Title:
Songwriters Hall of Fame Virtual Museum
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03241N
Award:
2003 Interactive Merit Award
Agency:
OgilvyOne worldwide / New York
Client:
BrotherhoodFDNY
Title:
BrotherhoodFDNY.com
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03242N
Award:
2003 Interactive Merit Award
Agency:
OgilvyOne worldwide / New York
Client:
Virginia Tobacco Settlement Foundation
Title:
Ydouthink?
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03243N
Award:
2003 Interactive Merit Award
Agency:
R/GA / New York
Client:
Smithsonian
Title:
Smithsonian
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03244N
Award:
2003 Interactive Merit Award
Agency:
Rodgers Townsend / Saint Louis
Client:
American Lung Association of Eastern Missouri
Title:
Grossmoke Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03245N
Award:
2003 Interactive Merit Award
Agency:
Second Story / Portland
Client:
Peabody Essex Museum
Title:
Yin Yu Tang
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03246N
Award:
2003 Interactive Merit Award
Agency:
VSA Partners / Chicago
Client:
National Inventors Hall of Fame
Title:
invent now
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03247N
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Chain Reaction
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03383A
Award:
2003 Advertising Merit Award
Agency:
Cartoon Network On-Air / Atlanta
Client:
Cartoon Network
Title:
Line Up
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03384A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Lamp
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03385A
Award:
2003 Advertising Merit Award
Agency:
Delaney Lund Knox Warren / London
Client:
Vauxhall Motors
Title:
Hide and Seek
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03386A
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries
Title:
Ulterior Emotions
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03387A
Award:
2003 Advertising Merit Award
Agency:
Fallon / London
Client:
Umbro
Title:
GOALPOSTS
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03388A