The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Design
- Interactive
Award
-
Award
Merit
- All
- Best of Show Pencil
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
Category
-
Category
Select Category
- Select Category
- Banners
- Beyond the Banner
- Brand and Corporate Identity
- Brand and Corporate Identity Design
- Brand Gaming
- Broadcast Design
- Collateral Advertising
- Collateral Design
- Consumer Magazine
- Consumer Radio
- Consumer Television
- Corporate Image-Business to Business
- Corporate Image-Business to Consumer
- Direct Mail
- E-Commerce
- Environmental Design
- Exceptional Innovation in Marketing
- Integrated Branding Campaign
- International Foreign Language Commercial
- Newspaper
- Non-Broadcast
- Non-Profit Organizations
- Outdoor
- Package Design
- Promotional Advertising
- Public Service / Non-Profit / Educational-Print
- Public Service/Political
- Publication Design
- Self-Promotion
- Trade
- Wireless
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
An Imperfect World
Agency: The Farm / Madrid
Client: Fotoprix Category: Consumer Television / Consumer Television Over :30 Single
Reincarnation
Agency: Merkley Newman Harty Partners / New York
Client: Mercedes-Benz USA Category: Consumer Television / Consumer Television Over :30 Single
Digital Crime Fighting
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Sheet Metal
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television Over :30 Single
This is America
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Consumer Television Over :30 Single
Desert Island
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / Consumer Television Over :30 Single
Baby
Agency: la comunidad / Miami Beach
Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Grim Reaper
Agency: McCann-Erickson / London
Client: Greene King Category: Consumer Television / Consumer Television Over :30 Single
Extravaganza
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Consumer Television / Consumer Television Over :30 Single
Morphing Michael
Agency: TBWA / London
Client: Five Category: Consumer Television / Consumer Television Over :30 Single
Coach
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Move
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Angry Chicken
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Streaker
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Puddles
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Wild Horses
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Grand Slam, Surfer, Breakdown
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Campaign
Fish, Emperor's New Clothes, Birds
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Campaign
Journey, Digital Crime Fighting, Wind
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Campaign
Chemotherapy, Dues, Improvisational
Agency: Allen & Gerritsen / Watertown
Client: Jazz Musicians' Emergency Fund Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Part 1, Part 2, Part 3
Agency: Blueflame / Guang Zhou
Client: Polytrade Paper Corporation..NOTE: Small type reads: "Hi, I'm Milky-Mulberry, one of the last two Milky-Mulberry trees in the tropical rainforest on the lower reaches of Amazon (before being made into this peice of paper) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
CA, PanTone, Marker
Agency: Boone Oakley / Charlotte
Client: Spectrum Speakers Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Old Ladies, Marshmallow, Crime Reports, College Scholarships, Couch Marks
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Kisses, Movie, Party
Agency: Clarity Coverdale Fury / Minneapolis
Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Face, Leg, Chest
Agency: Colenso BBDO / Auckland
Client: Shire Skin Cancer Clinic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Well-Adapted, Analyzed, Preserved
Agency: Kohnke Hanneken / Milwaukee
Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Smoke Grass, Graphite, Litter, Drink & Drive, Shoplifting
Agency: Leo Burnett / Prague
Client: Torture Museum of Prague Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Hindu, Israeli, Black
Agency: Ogilvy & Mather / New Delhi
Client: HOPE Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Countries, Rights, Dates
Agency: Saatchi & Saatchi / Madrid
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Little, Dillingham, Baker
Agency: Young & Rubicam / Miami
Client: Abolitionist Action Committee Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Harley-Davidson 2001 Annual Report
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Brand and Corporate Identity Design / Annual Report
Interface 2001 Annual Report
Agency: VSA Partners / Chicago
Client: Interface Category: Brand and Corporate Identity Design / Annual Report
Chauffeur
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising: Single
Door Lock Promotion
Agency: Ogilvy & Mather / Frankfurt
Client: Ford Germany Category: Outdoor / Guerilla Advertising: Single
Incubator
Agency: Saatchi & Saatchi / Auckland
Client: South Auckland Health Foundation Category: Outdoor / Guerilla Advertising: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Outdoor / Guerilla Advertising: Single
Golf Ball
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Gary Player Country Club Category: Outdoor / Guerilla Advertising: Single
Hand, Growth Chart, Crayon
Agency: Arnold Worldwide / Boston
Client: The Hartford Category: Newspaper / Newspaper Over 600 Lines: Campaign
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
What Else Does, Die Slowly, I Know We Get Used
Agency: Leo Burnett / Lisbon
Client: Ferin Bookstore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Somewhere, Wrinkle, Cell Phone
Agency: Mullen / Wenham
Client: Eddie Bauer Category: Newspaper / Newspaper Over 600 Lines: Campaign
StripMall, Chinatown, Night Signs
Agency: Palmer Jarvis DDB / Vancouver
Client: SuperPages Category: Newspaper / Newspaper Over 600 Lines: Campaign
Gas Truck, Gas Station, Godown
Agency: Saatchi & Saatchi / Guang Zhou
Client: Natural Touch Food Category: Newspaper / Newspaper Over 600 Lines: Campaign
Finest Luxury, Logo, Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Campaign
Vulindlela Corporate Identity
Agency: Daddy buy me a Pony / Cape Town
Client: Vulindlela Category: Brand and Corporate Identity / Corporate Identity
Fibs. Fine Food-Tall Stories.
Agency: Bingo Communications / Johannesburg
Client: Fibs Restaurant Category: Brand and Corporate Identity / Corporate Identity
Wedding & Party Promo
Agency: CANNON / Grand Rapids
Client: Skyler, DJ Category: Brand and Corporate Identity / Corporate Identity
Manhattan Dining Logo
Agency: Graphics and Designing Inc. / Tokyo
Client: Will Planning Inc. Category: Brand and Corporate Identity / Corporate Identity
