The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Chokolat Web
Agency: Taxi / Toronto
Client: Chokolat Category: Self-Promotion / Self-Promotion - Web Sites
thefinktank.com
Agency: thefinktank.com / London
Client: thefinktank.com Category: Self-Promotion / Self-Promotion - Web Sites
Web Site
Agency: VSA Partners / Chicago
Client: Mead Westvaco Paper Category: Self-Promotion / Self-Promotion - Web Sites
Sistine Chapel, Louvre, Ireland
Agency: Arnold Worldwide / Boston
Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Shape, $109.09, Drive Thru, Kung Pao Chicken
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Standing, Hugging, Lying
Agency: Bartle Bogle Hegarty Asia Pacific / Singapore
Client: Levi Strauss Asia Pacific Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bocas Lunch, Kuna Indians, Hut & Dock
Agency: BBDO / Atlanta
Client: Panama Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The Shoes, The Hair, The Wire, .The Spaghetti
Agency: BDDP et Fils / Boulogne
Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Petits Pois, Cob, Muffin
Agency: BMP DDB / London
Client: Lurpak Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Breathing is Automatic, .Lewis & Clark, The Road is Eternal
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Christ, Motorcycle, Paytoll
Agency: CraveroLanis Euro RSCG / Buenos Aires
Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chest, Chair, Lamp
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Starburst, Balloon, Button
Agency: David and Goliath / Los Angeles
Client: Kia Motors America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Toothbrush, Dirty Water, Toilet, Toothpaste
Agency: DDB / Sydney
Client: Wrigleys Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fury, Awe, Loyalty
Agency: Fallon / New York
Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
1, 2, 3
Agency: Heye & Partner / Munich
Client: ELLE Verlag Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart
Agency: Jung von Matt / Hamburg
Client: BMW AG/MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Micky, Luisa, Edna, Ulrich
Agency: Leagas Delaney / Hamburg
Client: Gruner + Jahr AG & Co./stern Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Explore, Blossom, Normal, Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Birds, Flowers, Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Badass, Need, Rugby, Mirror, Asteroid
Agency: Modernista! / Boston
Client: Hummer H2 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chairlift, Polemarks, Gates
Agency: nail / Providence
Client: Atomic Ski USA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby, Old Lady, Boy
Agency: NEOGAMA/BBH / São Paulo
Client: Mitsubishi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dog Poop, Mt. Baker, Bald Eagle
Agency: Nerve / Portland
Client: Leave No Trace Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Horserider, Golfer, Lesbian
Agency: Ogilvy & Mather / Frankfurt
Client: American Express Germany Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lightswitch, Shower, Stove
Agency: Ogilvy & Mather / New York
Client: IBM Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Footpath, Harbour, Office
Agency: Ogilvy & Mather / Singapore
Client: Spade Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Streamlight, Streamlight, Streamlight
Agency: Saatchi & Saatchi / Bangkok
Client: Indosport Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Orange Juice, Water, Champagne
Agency: Springer & Jacoby / Hamburg
Client: Dirk Rossmann GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Part 1, Part 2, Part 3
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Coming Soon, Future Home, Pine Ridge Mall
Agency: Stone Ward / Little Rock
Client: Arkansas Nature Conservancy Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dancers,Weekends/Weekdays, Follow, Gum
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Central Park Loop, Honolulu, Gasparilla
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
[red white blue]
Agency: Anothermountainman / Hong Kong
Client: Hong Kong Heritage Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Do the streets belong to everyone?: Rug, Chandellier, Public Sofa
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Glass
Agency: Cathedral The Creative Center / Madrid
Client: Action Against Hunger Category: International Foreign Language Commercial / Foreign Language Television
Volunteer
Agency: Cathedral The Creative Center / Madrid
Client: Red Cross Category: International Foreign Language Commercial / Foreign Language Television
Sausage School
Agency: Dentsu / Tokyo
Client: Nissin Food Products Category: International Foreign Language Commercial / Foreign Language Television
GMC Conquest CD-ROM
Agency: Digitas / Boston
Client: GMC Category: Promotional Advertising / Promotional Advertising - CD-ROM
CD Moviflor
Agency: OgilvyInteractive / Lisbon
Client: Moviflor Category: Promotional Advertising / Promotional Advertising - CD-ROM
4000% Mark-up
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Live Fast, Die a Senior Citizen
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
MTV
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Ugly Rockstars
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Jay Chiat
Agency: TBWA\Chiat\Day / Toronto
Client: TBWA\Chiat\Day Category: Trade / Trade B/W Full Page or Spread: Single
Someone Will Find Them
Agency: A Good Cause / Toronto
Client: Canadian Landmine Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Sunshine: 60
Agency: Clarity Coverdale Fury / Minneapolis
Client: MAPPT Category: Public Service/Political / Public Service/Political Radio: Campaign
Tracer
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Baby Invasion
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Award:
2003 Interactive Merit Award
Agency:
Taxi / Toronto
Client:
Chokolat
Title:
Chokolat Web
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03230N
Award:
2003 Interactive Merit Award
Agency:
thefinktank.com / London
Client:
thefinktank.com
Title:
thefinktank.com
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03231N
Award:
2003 Interactive Merit Award
Agency:
VSA Partners / Chicago
Client:
Mead Westvaco Paper
Title:
Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03232N
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Royal Caribbean
Title:
Sistine Chapel, Louvre, Ireland
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03199A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Shape, $109.09, Drive Thru, Kung Pao Chicken
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03200A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty Asia Pacific / Singapore
Client:
Levi Strauss Asia Pacific
Title:
Standing, Hugging, Lying
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03201A
Award:
2003 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Panama Tourism
Title:
Bocas Lunch, Kuna Indians, Hut & Dock
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03202A
Award:
2003 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne
Client:
BMW
Title:
The Shoes, The Hair, The Wire, .The Spaghetti
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03203A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Lurpak
Title:
Petits Pois, Cob, Muffin
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03204A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Breathing is Automatic, .Lewis & Clark, The Road is Eternal
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03205A
Award:
2003 Advertising Merit Award
Agency:
CraveroLanis Euro RSCG / Buenos Aires
Client:
Peugeot
Title:
Christ, Motorcycle, Paytoll
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03206A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Chest, Chair, Lamp
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03207A
Award:
2003 Advertising Merit Award
Agency:
David and Goliath / Los Angeles
Client:
Kia Motors America
Title:
Starburst, Balloon, Button
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03208A
Award:
2003 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Wrigleys
Title:
Toothbrush, Dirty Water, Toilet, Toothpaste
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03209A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Sports Illustrated
Title:
Fury, Awe, Loyalty
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03210A
Award:
2003 Advertising Merit Award
Agency:
Heye & Partner / Munich
Client:
ELLE Verlag
Title:
1, 2, 3
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03212A
Award:
2003 Advertising Merit Award
Agency:
Jung von Matt / Hamburg
Client:
BMW AG/MINI
Title:
Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03213A
Award:
2003 Advertising Merit Award
Agency:
Leagas Delaney / Hamburg
Client:
Gruner + Jahr AG & Co./stern
Title:
Micky, Luisa, Edna, Ulrich
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03214A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft-Altoids Sours
Title:
Explore, Blossom, Normal, Okay with That
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03215A
Award:
2003 Advertising Merit Award
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Birds, Flowers, Stars
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03216A
Award:
2003 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
Hummer H2
Title:
Badass, Need, Rugby, Mirror, Asteroid
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03217A
Award:
2003 Advertising Merit Award
Agency:
nail / Providence
Client:
Atomic Ski USA
Title:
Chairlift, Polemarks, Gates
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03218A
Award:
2003 Advertising Merit Award
Agency:
NEOGAMA/BBH / São Paulo
Client:
Mitsubishi
Title:
Baby, Old Lady, Boy
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03219A
Award:
2003 Advertising Merit Award
Agency:
Nerve / Portland
Client:
Leave No Trace
Title:
Dog Poop, Mt. Baker, Bald Eagle
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03220A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
American Express Germany
Title:
Horserider, Golfer, Lesbian
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03221A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
IBM
Title:
Lightswitch, Shower, Stove
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03222A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Spade Magazine
Title:
Footpath, Harbour, Office
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03223A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Bangkok
Client:
Indosport
Title:
Streamlight, Streamlight, Streamlight
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03224A
Award:
2003 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
Dirk Rossmann GmbH
Title:
Orange Juice, Water, Champagne
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03225A
Award:
2003 Advertising Merit Award
Agency:
Springer & Jacoby / Hamburg
Client:
Mercedes-Benz
Title:
Part 1, Part 2, Part 3
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03226A
Award:
2003 Advertising Merit Award
Agency:
Stone Ward / Little Rock
Client:
Arkansas Nature Conservancy
Title:
Coming Soon, Future Home, Pine Ridge Mall
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03227A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Dancers,Weekends/Weekdays, Follow, Gum
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03228A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Central Park Loop, Honolulu, Gasparilla
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03229A
Award:
2003 Design Merit Award
Agency:
Anothermountainman / Hong Kong
Client:
Hong Kong Heritage Museum
Title:
[red white blue]
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03197D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03198D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Do the streets belong to everyone?: Rug, Chandellier, Public Sofa
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03199D
Award:
2003 Advertising Merit Award
Agency:
Cathedral The Creative Center / Madrid
Client:
Action Against Hunger
Title:
Glass
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
03467A
Award:
2003 Advertising Merit Award
Agency:
Cathedral The Creative Center / Madrid
Client:
Red Cross
Title:
Volunteer
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
03468A
Award:
2003 Advertising Merit Award
Agency:
Dentsu / Tokyo
Client:
Nissin Food Products
Title:
Sausage School
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
03469A
Award:
2003 Interactive Merit Award
Agency:
Digitas / Boston
Client:
GMC
Title:
GMC Conquest CD-ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
03138N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive / Lisbon
Client:
Moviflor
Title:
CD Moviflor
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
03139N
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
4000% Mark-up
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03254A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
Live Fast, Die a Senior Citizen
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03255A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
MTV
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03256A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
Ugly Rockstars
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03257A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Toronto
Client:
TBWA\Chiat\Day
Title:
Jay Chiat
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03258A
Award:
2003 Advertising Merit Award
Agency:
A Good Cause / Toronto
Client:
Canadian Landmine Foundation
Title:
Someone Will Find Them
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03375A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MAPPT
Title:
Sunshine: 60
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03376A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Tracer
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03377A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Baby Invasion
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03378A