The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Hairdresser
Agency: Zapping / Madrid
Client: Jesus Galindo Category: Brand and Corporate Identity / Corporate Identity
Corporate Identity Program
Agency: Maksimovic & Partners / Saarbrücken
Client: Dittgen Bauunternehmen Category: Brand and Corporate Identity / Corporate Identity
Blazer's Identity Manuals
Agency: Sandstrom Design / Portland
Client: Portland Trail Blazers Category: Brand and Corporate Identity / Corporate Identity
business cards: v 5.0, v 6.0, v 7.0 complete identity
Agency:
Client: space150 Category: Brand and Corporate Identity / Corporate Identity
space150 v 6.0 complete identity program
Agency:
Client: space150 Category: Brand and Corporate Identity / Corporate Identity
space150 v 7.0 complete identity program
Agency:
Client: space150 Category: Brand and Corporate Identity / Corporate Identity
Stationery
Agency: Taxi / Toronto
Client: Butterfield & Robinson Category: Brand and Corporate Identity / Corporate Identity
The Knowledge
Agency: Taxi Studio Ltd. / Bristol
Client: Taxi Studio Ltd. Category: Brand and Corporate Identity / Corporate Identity
Wicked Hair Corporate Identity
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Wicked Hair Company Category: Brand and Corporate Identity / Corporate Identity
Independent Film Company ID
Agency: The Brooklyn Brothers / New York
Client: Dirty Rice Category: Brand and Corporate Identity / Corporate Identity
Editors business card
Agency: The Brooklyn Brothers / New York
Client: Sabrina Huffman Category: Brand and Corporate Identity / Corporate Identity
Design Indaba
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: Cape Town Major Events Company Category: Brand and Corporate Identity / Corporate Identity
Corporate Identity 40 Sardines Restaurant
Agency: Three Wide Marketing / Kansas City
Client: 40 Sardines Restaurant Category: Brand and Corporate Identity / Corporate Identity
Boa Corporate Identity
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Brand and Corporate Identity / Corporate Identity
Home Shopping (Bedpan)
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Log
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :20 and Under: Single
Beans
Agency: Saatchi & Saatchi / Johannesburg
Client: Osram Category: Consumer Television / Consumer Television :20 and Under: Single
Chowda
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Shelfball/Boss
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
On Hold Messaging
Agency: BusinessVoice / Toledo
Client: Toledo Towing Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Island Event
Agency: Crispin Porter + Bogusky / Miami
Client: Fine Living Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Track
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greatest Auto Dealer Commercial of All Time
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Taken UFO Photo
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
If you can read this...
Agency: Young & Rubicam / Chicago
Client: NASCAR Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Puppets Against Brisk
Agency: Digital@jwt / New York
Client: Pepsi-Lipton Tea Partnership Category: Integrated Branding Campaign
Integrated Branding Campaign
Agency: Modem Media / Norwalk
Client: Harrisdirect Category: Integrated Branding Campaign
Turn On Your Smile
Agency: Periscope / Minneapolis
Client: HoMedics Category: Integrated Branding Campaign
Night Out on SHO TOO
Agency: Showtime Networks / New York
Client: Showtime Networks Category: Integrated Branding Campaign
Stella
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Integrated Branding Campaign
Joe Boxer
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Kmart Category: Integrated Branding Campaign
Minority Report
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Integrated Branding Campaign
Don't Take Your Body For Granted
Agency: Tribal DDB / Vancouver
Client: BC Dairy Foundation Category: Integrated Branding Campaign
Viewmaster
Agency: Zentropy Partners / Hollywood
Client: General Motors Category: Integrated Branding Campaign
Babies, Ball, Skills, Diving
Agency: TBWA / London
Client: John Smiths Category: Consumer Television / Consumer Television Varying Lengths: Campaign
North Bristol Forty/Rage, Arm Soak, USA
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Angry Chicken, Scary Cat, Young Love
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
www.jboogie.com
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: J-Boogie Category: Self-Promotion / Self-Promotion - Web Sites
Self Promotion
Agency: Click 3X / New York
Client: Click 3X Category: Self-Promotion / Self-Promotion - Web Sites
www.de-stilled.com
Agency: De-stilled / Broomfield
Client: De-stilled Category: Self-Promotion / Self-Promotion - Web Sites
Fork Unstable Media
Agency: Fork Unstable Media / Hamburg
Client: Fork Unstable Media Category: Self-Promotion / Self-Promotion - Web Sites
ILLUSTREE New Media Agency
Agency: ILLUSTREE New Media Agency, Hoeller + Pfaller OEG / Wien
Client: ILLUSTREE New Media Agency Category: Self-Promotion / Self-Promotion - Web Sites
The Jupiter Drawing Room (South Africa)
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Jupiter Drawing Room (South Africa), The Category: Self-Promotion / Self-Promotion - Web Sites
la comunidad
Agency: la comunidad / Miami Beach
Client: la comunidad Category: Self-Promotion / Self-Promotion - Web Sites
ninedots Agency Site
Agency: ninedots / Toronto
Client: ninedots Category: Self-Promotion / Self-Promotion - Web Sites
Mark Hooper Photographer Web Site
Agency: Sandstrom Design / Portland
Client: Mark Hooper Photographer Category: Self-Promotion / Self-Promotion - Web Sites
Award:
2003 Design Merit Award
Agency:
Zapping / Madrid
Client:
Jesus Galindo
Title:
Hairdresser
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03085D
Award:
2003 Design Merit Award
Agency:
Maksimovic & Partners / Saarbrücken
Client:
Dittgen Bauunternehmen
Title:
Corporate Identity Program
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03086D
Award:
2003 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Portland Trail Blazers
Title:
Blazer's Identity Manuals
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03087D
Award:
2003 Design Merit Award
Agency:
Client:
space150
Title:
business cards: v 5.0, v 6.0, v 7.0 complete identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03088D
Award:
2003 Design Merit Award
Agency:
Client:
space150
Title:
space150 v 6.0 complete identity program
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03089D
Award:
2003 Design Merit Award
Agency:
Client:
space150
Title:
space150 v 7.0 complete identity program
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03090D
Award:
2003 Design Merit Award
Agency:
Taxi / Toronto
Client:
Butterfield & Robinson
Title:
Stationery
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03091D
Award:
2003 Design Merit Award
Agency:
Taxi Studio Ltd. / Bristol
Client:
Taxi Studio Ltd.
Title:
The Knowledge
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03092D
Award:
2003 Design Merit Award
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Wicked Hair Company
Title:
Wicked Hair Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03093D
Award:
2003 Design Merit Award
Agency:
The Brooklyn Brothers / New York
Client:
Dirty Rice
Title:
Independent Film Company ID
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03094D
Award:
2003 Design Merit Award
Agency:
The Brooklyn Brothers / New York
Client:
Sabrina Huffman
Title:
Editors business card
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03095D
Award:
2003 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
Cape Town Major Events Company
Title:
Design Indaba
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03096D
Award:
2003 Design Merit Award
Agency:
Three Wide Marketing / Kansas City
Client:
40 Sardines Restaurant
Title:
Corporate Identity 40 Sardines Restaurant
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03097D
Award:
2003 Design Merit Award
Agency:
Turner Duckworth / London
Client:
Boa Housewares
Title:
Boa Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03098D
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan)
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03451A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
Log
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03452A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Osram
Title:
Beans
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03453A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Chowda
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03454A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Boss
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03455A
Award:
2003 Advertising Merit Award
Agency:
BusinessVoice / Toledo
Client:
Toledo Towing
Title:
On Hold Messaging
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03009G
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Fine Living
Title:
Island Event
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03010G
Award:
2003 Advertising Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Nike
Title:
Track
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03011G
Award:
2003 Advertising Merit Award
Agency:
Nerve / Portland
Client:
Thomason Autogroup
Title:
Greatest Auto Dealer Commercial of All Time
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03012G
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
St Mungo's
Title:
Vending Machine
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03013G
Award:
2003 Advertising Merit Award
Agency:
SCI FI Channel / New York
Client:
SCI FI Channel
Title:
Taken UFO Photo
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03014G
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
NASCAR
Title:
If you can read this...
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03015G
Award:
2003 Interactive Merit Award
Agency:
Digital@jwt / New York
Client:
Pepsi-Lipton Tea Partnership
Title:
Puppets Against Brisk
Category:
Integrated Branding Campaign
Annual ID:
03203N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG Circle / New York
Client:
Volvo
Title:
Volvo xc90
Category:
Integrated Branding Campaign
Annual ID:
03204N
Award:
2003 Interactive Merit Award
Agency:
Getty Images / London
Client:
Getty Images
Title:
Passion
Category:
Integrated Branding Campaign
Annual ID:
03205N
Award:
2003 Interactive Merit Award
Agency:
Modem Media / Norwalk
Client:
Harrisdirect
Title:
Integrated Branding Campaign
Category:
Integrated Branding Campaign
Annual ID:
03206N
Award:
2003 Interactive Merit Award
Agency:
One Sky / Tokyo
Client:
Sony
Title:
Sony Connected_Identity
Category:
Integrated Branding Campaign
Annual ID:
03207N
Award:
2003 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
HoMedics
Title:
Turn On Your Smile
Category:
Integrated Branding Campaign
Annual ID:
03208N
Award:
2003 Interactive Merit Award
Agency:
Showtime Networks / New York
Client:
Showtime Networks
Title:
Night Out on SHO TOO
Category:
Integrated Branding Campaign
Annual ID:
03209N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Stella
Category:
Integrated Branding Campaign
Annual ID:
03210N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Kmart
Title:
Joe Boxer
Category:
Integrated Branding Campaign
Annual ID:
03211N
Award:
2003 Interactive Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Minority Report
Category:
Integrated Branding Campaign
Annual ID:
03212N
Award:
2003 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
BC Dairy Foundation
Title:
Don't Take Your Body For Granted
Category:
Integrated Branding Campaign
Annual ID:
03213N
Award:
2003 Interactive Merit Award
Agency:
Zentropy Partners / Hollywood
Client:
General Motors
Title:
Viewmaster
Category:
Integrated Branding Campaign
Annual ID:
03214N
Award:
2003 Advertising Merit Award
Agency:
TBWA / London
Client:
John Smiths
Title:
Babies, Ball, Skills, Diving
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03459A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
North Bristol Forty/Rage, Arm Soak, USA
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03460A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Angry Chicken, Scary Cat, Young Love
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03461A
Award:
2003 Interactive Merit Award
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
J-Boogie
Title:
www.jboogie.com
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03221N
Award:
2003 Interactive Merit Award
Agency:
Click 3X / New York
Client:
Click 3X
Title:
Self Promotion
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03222N
Award:
2003 Interactive Merit Award
Agency:
De-stilled / Broomfield
Client:
De-stilled
Title:
www.de-stilled.com
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03223N
Award:
2003 Interactive Merit Award
Agency:
Fork Unstable Media / Hamburg
Client:
Fork Unstable Media
Title:
Fork Unstable Media
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03224N
Award:
2003 Interactive Merit Award
Agency:
ILLUSTREE New Media Agency, Hoeller + Pfaller OEG / Wien
Client:
ILLUSTREE New Media Agency
Title:
ILLUSTREE New Media Agency
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03225N
Award:
2003 Interactive Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Jupiter Drawing Room (South Africa), The
Title:
The Jupiter Drawing Room (South Africa)
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03226N
Award:
2003 Interactive Merit Award
Agency:
la comunidad / Miami Beach
Client:
la comunidad
Title:
la comunidad
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03227N
Award:
2003 Interactive Merit Award
Agency:
ninedots / Toronto
Client:
ninedots
Title:
ninedots Agency Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03228N
Award:
2003 Interactive Merit Award
Agency:
Sandstrom Design / Portland
Client:
Mark Hooper Photographer
Title:
Mark Hooper Photographer Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03229N