The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Sprite Camouflage I, Sprite Camouflage II, Sprite Camouflage III
Agency: Ogilvy & Mather/The Brand Integration Group / New York
Client: Sprite Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Motiv 1: Everyone wants to come for 20 euro a night., Motiv 2: 20 euro a night on top or on the bottom., Motiv 3: Single room for two: 20 euro.
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Hotel St. Pauli Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Scissors, Crayon, Pencil
Agency: Freelancer / Shanghai
Client: China Children.net.cn Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids
Agency: Margeotes Fertitta + Partners / New York
Client: American Foundation for Suicide Prevention Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Consumer Television / Consumer Television Under $50,000 Budget
Mouth
Agency: Ogilvy Brasil / São Paulo
Client: Sonrisal Category: Consumer Television / Consumer Television Under $50,000 Budget
Point & Talk
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget
Tourist
Agency: lowe worldwide / Kuala Lumpur
Client: Olympus Category: Consumer Television / Consumer Television Under $50,000 Budget
Swans
Agency: M&C Saatchi / Melbourne
Client: Richmond Football Club Category: Consumer Television / Consumer Television Under $50,000 Budget
Brand
Agency: DPZ / São Paulo
Client: Francesc Petit Category: Publication Design / Book Jacket Design
Memento
Agency: Getty Images / London
Client: Getty Images Creative Studio Category: Publication Design / Book Jacket Design
X-MAS TREES
Agency: John A. LaMacchia / Kew Gardens
Client: John A. LaMacchia Category: Publication Design / Book Jacket Design
Young Guns Annual
Agency: Leo Burnett / McMahons Point
Client: Young Guns International Advertising Award Category: Publication Design / Book Jacket Design
Safe Food Book Jacket
Agency: Volume Design, Inc. / San Francisco
Client: University of California Press Category: Publication Design / Book Jacket Design
Manure, Great Lengths, Horseshoes
Agency: Carmichael Lynch / Minneapolis
Client: Cargill Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Vino, Handmade Pasta, Ristorante Italiano
Agency: GSD&M / Austin
Client: Vespaio Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Bridge, Hay, Rowers
Agency: McKinney + Silver / Raleigh
Client: Audi of America, Inc. Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot
Agency: Scholz & Friends / Berlin
Client: Goertz + Krass Optik GmbH Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Skinny Girl
Agency: BBDO / Singapore
Client: Pepsi-Cola International Asia Pacific Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dance
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greeting Cards
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Gym
Agency: M&C Saatchi / Singapore
Client: Baker's Inn Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Don't Be One
Agency: Ogilvy & Mather / Singapore
Client: The Economist Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pakistan
Agency: RMG David / New Delhi
Client: Windshield Experts Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Without a Trace"
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: ProSieben Television GmbH Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Feed the Animals
Agency: TBWA\Hunt Lascaris / Johannesburg
Client: Johannesburg Zoo Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Stamp
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Kevin's Kustom Tatoos Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Ice Cream Truck
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Labels
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Steve
Agency: DDB Seattle / Seattle
Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
John
Agency: DDB Seattle / Seattle
Client: Gill Foundation Category: Public Service/Political / Public Service/Political Television: Single
Brandon
Agency: harvest / Santa Monica
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Bellwalk
Agency: Morton Jankel Zander / Los Angeles
Client: Bellwalk Category: Public Service/Political / Public Service/Political Television: Single
Eric & Larry
Agency: WONGDOODY / Seattle
Client: Real Change Category: Public Service/Political / Public Service/Political Television: Single
Faces
Agency: Abbott Mead Vickers BBDO / London
Client: Type Museum Category: Direct Mail / Direct Mail: Single
Feng Shui
Agency: BBDO / Singapore
Client: BBDO Singapore Pte Ltd Category: Direct Mail / Direct Mail: Single
Surfacing
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Formica Category: Direct Mail / Direct Mail: Single
Merry Chrithmath
Agency: DDB International / Petaling Jaya
Client: Yoong Dental Surgery Category: Direct Mail / Direct Mail: Single
Does a radio spot always have to be played on the radio? (record player)
Agency: Demner, Merlicek & Bergmann / Vienna
Client: Media1, Mediaplanning and Buying Category: Direct Mail / Direct Mail: Single
10 Ways
Agency: Dialogue / Dublin 2
Client: Custodian Print Consultancy Category: Direct Mail / Direct Mail: Single
BT Home Computing - Tax Break
Agency: Duffy London / London
Client: BT/Sputnik Communications Category: Direct Mail / Direct Mail: Single
Eyes in a glass
Agency: FCB Wilkens / Hamburg
Client: Olympus Europa-GmbH Category: Direct Mail / Direct Mail: Single
Museum Store Catalog
Agency: FCB/San Francisco / San Francisco
Client: San Francisco Museum of Modern Art (SFMOMA) Category: Direct Mail / Direct Mail: Single
Small Photos
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Lia Announcement
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Cathy and Joe Category: Direct Mail / Direct Mail: Single
Resist Zine
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society Category: Direct Mail / Direct Mail: Single
Levi's? Christmas Card
Agency: King James RSVP / Cape Town
Client: Levi Strauss SA Category: Direct Mail / Direct Mail: Single
The Bar Bill
Agency: Like A River / Manchester
Client: Crossley Lomas Chartered Accountants Category: Direct Mail / Direct Mail: Single
Recycling/Starting Over
Agency: Lowe / New York
Client: The Art Directors Club Category: Direct Mail / Direct Mail: Single
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather/The Brand Integration Group / New York
Client:
Sprite
Title:
Sprite Camouflage I, Sprite Camouflage II, Sprite Camouflage III
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04112D
Award:
2004 Design Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Hotel St. Pauli
Title:
Motiv 1: Everyone wants to come for 20 euro a night., Motiv 2: 20 euro a night on top or on the bottom., Motiv 3: Single room for two: 20 euro.
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
04113D
Award:
2004 Design Merit Award
Agency:
Freelancer / Shanghai
Client:
China Children.net.cn
Title:
Scissors, Crayon, Pencil
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
04184D
Award:
2004 Design Merit Award
Agency:
Margeotes Fertitta + Partners / New York
Client:
American Foundation for Suicide Prevention
Title:
Suicide Prevention/Cancer, Suicide Prevention/Tumor, Suicide Prevention/Aids
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
04185D
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Streets
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04192A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Sonrisal
Title:
Mouth
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04295A
Award:
2004 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Noah's Bagels
Title:
Point & Talk
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04485A
Award:
2004 Advertising Merit Award
Agency:
lowe worldwide / Kuala Lumpur
Client:
Olympus
Title:
Tourist
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04486A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Richmond Football Club
Title:
Swans
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
04487A
Award:
2004 Design Merit Award
Agency:
DPZ / São Paulo
Client:
Francesc Petit
Title:
Brand
Category:
Publication Design / Book Jacket Design
Annual ID:
04136D
Award:
2004 Design Merit Award
Agency:
Getty Images / London
Client:
Getty Images Creative Studio
Title:
Memento
Category:
Publication Design / Book Jacket Design
Annual ID:
04137D
Award:
2004 Design Merit Award
Agency:
John A. LaMacchia / Kew Gardens
Client:
John A. LaMacchia
Title:
X-MAS TREES
Category:
Publication Design / Book Jacket Design
Annual ID:
04138D
Award:
2004 Design Merit Award
Agency:
Leo Burnett / McMahons Point
Client:
Young Guns International Advertising Award
Title:
Young Guns Annual
Category:
Publication Design / Book Jacket Design
Annual ID:
04139D
Award:
2004 Design Merit Award
Agency:
Volume Design, Inc. / San Francisco
Client:
University of California Press
Title:
Safe Food Book Jacket
Category:
Publication Design / Book Jacket Design
Annual ID:
04140D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cargill
Title:
Manure, Great Lengths, Horseshoes
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04119D
Award:
2004 Design Merit Award
Agency:
GSD&M / Austin
Client:
Vespaio
Title:
Vino, Handmade Pasta, Ristorante Italiano
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04120D
Award:
2004 Design Merit Award
Agency:
McKinney + Silver / Raleigh
Client:
Audi of America, Inc.
Title:
Bridge, Hay, Rowers
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04121D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Goertz + Krass Optik GmbH
Title:
quote;KRASS-eyewear-campaignquote;-Cup, quote;KRASS-eyewear-campaignquote;-Door, quote;KRASS-eyewear-campaignquote;-Pear, quote;KRASS-eyewear-campaignquote;-Canister, quote;KRASS-eyewear-campaignquote;-Pot
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
04122D
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pepsi-Cola International Asia Pacific
Title:
Skinny Girl
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04498A
Award:
2004 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Dance
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04499A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Greeting Cards
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04500A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / Singapore
Client:
Baker's Inn
Title:
Gym
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04501A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
The Economist
Title:
Don't Be One
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04502A
Award:
2004 Advertising Merit Award
Agency:
RMG David / New Delhi
Client:
Windshield Experts
Title:
Pakistan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04503A
Award:
2004 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
ProSieben Television GmbH
Title:
Without a Trace"
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04504A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Hunt Lascaris / Johannesburg
Client:
Johannesburg Zoo
Title:
Feed the Animals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04505A
Award:
2004 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Kevin's Kustom Tatoos
Title:
Stamp
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04506A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Ice Cream Truck
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04401A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Labels
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04402A
Award:
2004 Advertising Merit Award
Agency:
DDB Seattle / Seattle
Client:
Gill Foundation
Title:
Steve
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04403A
Award:
2004 Advertising Merit Award
Agency:
DDB Seattle / Seattle
Client:
Gill Foundation
Title:
John
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04404A
Award:
2004 Advertising Merit Award
Agency:
harvest / Santa Monica
Client:
American Legacy Foundation
Title:
Brandon
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04405A
Award:
2004 Advertising Merit Award
Agency:
Morton Jankel Zander / Los Angeles
Client:
Bellwalk
Title:
Bellwalk
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04406A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Real Change
Title:
Eric & Larry
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04407A
Award:
2004 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Type Museum
Title:
Faces
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04142D
Award:
2004 Design Merit Award
Agency:
BBDO / Singapore
Client:
BBDO Singapore Pte Ltd
Title:
Feng Shui
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04143D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Formica
Title:
Surfacing
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04144D
Award:
2004 Design Merit Award
Agency:
DDB International / Petaling Jaya
Client:
Yoong Dental Surgery
Title:
Merry Chrithmath
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04145D
Award:
2004 Design Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
Media1, Mediaplanning and Buying
Title:
Does a radio spot always have to be played on the radio? (record player)
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04146D
Award:
2004 Design Merit Award
Agency:
Dialogue / Dublin 2
Client:
Custodian Print Consultancy
Title:
10 Ways
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04147D
Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
BT/Sputnik Communications
Title:
BT Home Computing - Tax Break
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04148D
Award:
2004 Design Merit Award
Agency:
FCB Wilkens / Hamburg
Client:
Olympus Europa-GmbH
Title:
Eyes in a glass
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04149D
Award:
2004 Design Merit Award
Agency:
FCB/San Francisco / San Francisco
Client:
San Francisco Museum of Modern Art (SFMOMA)
Title:
Museum Store Catalog
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04150D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Small Photos
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04151D
Award:
2004 Design Merit Award
Agency:
Host / Sydney
Client:
HOST
Title:
A few kind words
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04152D
Award:
2004 Design Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Cathy and Joe
Title:
Lia Announcement
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04153D
Award:
2004 Design Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society
Title:
Resist Zine
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04154D
Award:
2004 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Levi Strauss SA
Title:
Levi's? Christmas Card
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04156D
Award:
2004 Design Merit Award
Agency:
Like A River / Manchester
Client:
Crossley Lomas Chartered Accountants
Title:
The Bar Bill
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04157D
Award:
2004 Design Merit Award
Agency:
Lowe / New York
Client:
The Art Directors Club
Title:
Recycling/Starting Over
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04158D