The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Wallpaper
Agency: M&C Saatchi / Melbourne
Client: ANZ Bank Category: Direct Mail / Direct Mail: Single
Christmas Bag
Agency: M&C Saatchi / Singapore
Client: M&C Saatchi Singapore Category: Direct Mail / Direct Mail: Single
Noggin / The N Wrapping Paper
Agency: MTV Networks / New York
Client: Noggin / The N Category: Direct Mail / Direct Mail: Single
Guinness Lion Dance Manual
Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client: Guinness Anchor Marketing Sdn Bhd Category: Direct Mail / Direct Mail: Single
Glen McClure Photography Mailer
Agency: Platt Hollow Road / Virginia Beach
Client: Glen McClure Photography Category: Direct Mail / Direct Mail: Single
Good Deeds Bag
Agency: @radical.media / New York
Client: @radical.media Category: Direct Mail / Direct Mail: Single
Blueprint
Agency: Saatch & Saatch Singapore / Singapore
Client: Republic of Singapore Navy Category: Direct Mail / Direct Mail: Single
Trousers-Mailing"
Agency: Scholz & Friends / Berlin
Client: German Initiative To Ban Landmines Category: Direct Mail / Direct Mail: Single
Nissan Quest Prelaunch
Agency: The Designory / Long Beach
Client: Nissan North America Category: Direct Mail / Direct Mail: Single
XJ Leaper Book
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Single
Gift Wrapping Paper
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Do More With Less
Agency: R&R Partners / Las Vegas
Client: Utah Advertising Federation Category: Direct Mail / Direct Mail: Single
NDY 3D Technology
Agency: Tribal DDB / Ultimo
Client: Norman Disney Young Category: Promotional Advertising / Promotional Advertising - CD-ROM
Volkswagen Touareg CD ROM
Agency: Tribal DDB / Ultimo
Client: Volkswagen Group Australia Category: Promotional Advertising / Promotional Advertising - CD-ROM
Recycling Program
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Single
FootBag
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Single
A small car carries big
Agency: Dentsu / Tokyo
Client: Daihatsu Motor Category: Banners / Banner - Single
Growing Banner
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Isn't this ANNOYING?
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Dandruff "scratch and win" banner
Agency: e-Crusade Marketing / Quarry Bay
Client: Janssen Pharmaceutica Category: Banners / Banner - Single
Tail
Agency: Loducca Publicidade Ltda / São Paulo
Client: Purina Category: Banners / Banner - Single
Secure Method
Agency: Loducca Publicidade Ltda / São Paulo
Client: SCHERING Category: Banners / Banner - Single
Ring the bell
Agency: Neue Digitale / Frankfurt am Main
Client: JK's Tattoo & Piercing Category: Banners / Banner - Single
Wimbledon 2003 MPU
Agency: OgilvyOne worldwide / London
Client: IBM Category: Banners / Banner - Single
Scotts Emulsion "Tall"
Agency: OgilvyOne worldwide / Singapore
Client: GlaxoSmithKline Category: Banners / Banner - Single
Levis 501 Washing Machine
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss Category: Banners / Banner - Single
Nokia 3200 "Drag"
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Banners / Banner - Single
Smooth
Agency: OgilvyOne worldwide / Singapore
Client: Unilever - Dove Category: Banners / Banner - Single
Grabber"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Danone Marketing Category: Banners / Banner - Single
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town
Client: Amnesty International Category: Banners / Banner - Single
Pass The Parcel
Agency: Saatchi & Saatchi / Wellington
Client: Telecom NZ Category: Banners / Banner - Single
Search Engine
Agency: TBWA\Germany / Berlin
Client: Alzheimer Research Category: Banners / Banner - Single
Blues Banner"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Banners / Banner - Single
Dinosaur Planet
Agency: itraffic an AGENCY.COM company / New York
Client: Discovery Channel Category: Banners / Banner - Single
ESP/ESPN
Agency: Fusebox, inc / New York
Client: ESPN The Magazine Category: Banners / Banner - Single
Eyes
Agency: OgilvyInteractive worldwide / São Paulo
Client: IBM Category: Banners / Banner - Single
EKG Banner"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Banners / Banner - Single
Sex Sells
Agency: Bartle Bogle Hegarty / New York
Client: Wenner Media/ Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Stoners
Agency: Bartle Bogle Hegarty / New York
Client: Wenner Media/ Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Well Done Mate
Agency: Saatchi & Saatchi / London
Client: Creative Circle Category: Trade / Trade B/W Full Page or Spread: Single
Air Master
Agency: Arteaga Interactivo / San Juan
Client: Air Master Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
The caribbean in pinstripes
Agency: cosmoblonde / berlin
Client: Bacardi Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Sideshow Corporate Site
Agency: Hillmancurtis / New York
Client: Sideshow Creative Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
EMI Music Publishing
Agency: IconNicholson / New York
Client: EMI Music Publishing Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
IFB Dr. Braschel AG
Agency: Jung von Matt / Stuttgart
Client: IFB Dr. Braschel AG Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Wert & Company website
Agency: Nick Law / Knoxville
Client: Wert & Company Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
On Demand Simulator
Agency: OgilvyInteractive worldwide / São Paulo
Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
