The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Wallpaper
Agency: M&C Saatchi / Melbourne
Client: ANZ Bank Category: Direct Mail / Direct Mail: Single
Christmas Bag
Agency: M&C Saatchi / Singapore
Client: M&C Saatchi Singapore Category: Direct Mail / Direct Mail: Single
Noggin / The N Wrapping Paper
Agency: MTV Networks / New York
Client: Noggin / The N Category: Direct Mail / Direct Mail: Single
Guinness Lion Dance Manual
Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client: Guinness Anchor Marketing Sdn Bhd Category: Direct Mail / Direct Mail: Single
Glen McClure Photography Mailer
Agency: Platt Hollow Road / Virginia Beach
Client: Glen McClure Photography Category: Direct Mail / Direct Mail: Single
Good Deeds Bag
Agency: @radical.media / New York
Client: @radical.media Category: Direct Mail / Direct Mail: Single
Blueprint
Agency: Saatch & Saatch Singapore / Singapore
Client: Republic of Singapore Navy Category: Direct Mail / Direct Mail: Single
Trousers-Mailing"
Agency: Scholz & Friends / Berlin
Client: German Initiative To Ban Landmines Category: Direct Mail / Direct Mail: Single
Nissan Quest Prelaunch
Agency: The Designory / Long Beach
Client: Nissan North America Category: Direct Mail / Direct Mail: Single
XJ Leaper Book
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Single
Gift Wrapping Paper
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Do More With Less
Agency: R&R Partners / Las Vegas
Client: Utah Advertising Federation Category: Direct Mail / Direct Mail: Single
NDY 3D Technology
Agency: Tribal DDB / Ultimo
Client: Norman Disney Young Category: Promotional Advertising / Promotional Advertising - CD-ROM
Volkswagen Touareg CD ROM
Agency: Tribal DDB / Ultimo
Client: Volkswagen Group Australia Category: Promotional Advertising / Promotional Advertising - CD-ROM
Recycling Program
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Single
FootBag
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Single
A small car carries big
Agency: Dentsu / Tokyo
Client: Daihatsu Motor Category: Banners / Banner - Single
Growing Banner
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Isn't this ANNOYING?
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Dandruff "scratch and win" banner
Agency: e-Crusade Marketing / Quarry Bay
Client: Janssen Pharmaceutica Category: Banners / Banner - Single
Tail
Agency: Loducca Publicidade Ltda / São Paulo
Client: Purina Category: Banners / Banner - Single
Secure Method
Agency: Loducca Publicidade Ltda / São Paulo
Client: SCHERING Category: Banners / Banner - Single
Ring the bell
Agency: Neue Digitale / Frankfurt am Main
Client: JK's Tattoo & Piercing Category: Banners / Banner - Single
Wimbledon 2003 MPU
Agency: OgilvyOne worldwide / London
Client: IBM Category: Banners / Banner - Single
Scotts Emulsion "Tall"
Agency: OgilvyOne worldwide / Singapore
Client: GlaxoSmithKline Category: Banners / Banner - Single
Levis 501 Washing Machine
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss Category: Banners / Banner - Single
Nokia 3200 "Drag"
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Banners / Banner - Single
Smooth
Agency: OgilvyOne worldwide / Singapore
Client: Unilever - Dove Category: Banners / Banner - Single
Grabber"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Danone Marketing Category: Banners / Banner - Single
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town
Client: Amnesty International Category: Banners / Banner - Single
Pass The Parcel
Agency: Saatchi & Saatchi / Wellington
Client: Telecom NZ Category: Banners / Banner - Single
Search Engine
Agency: TBWA\Germany / Berlin
Client: Alzheimer Research Category: Banners / Banner - Single
Blues Banner"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Banners / Banner - Single
Dinosaur Planet
Agency: itraffic an AGENCY.COM company / New York
Client: Discovery Channel Category: Banners / Banner - Single
ESP/ESPN
Agency: Fusebox, inc / New York
Client: ESPN The Magazine Category: Banners / Banner - Single
Eyes
Agency: OgilvyInteractive worldwide / São Paulo
Client: IBM Category: Banners / Banner - Single
EKG Banner"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Banners / Banner - Single
Sex Sells
Agency: Bartle Bogle Hegarty / New York
Client: Wenner Media/ Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Stoners
Agency: Bartle Bogle Hegarty / New York
Client: Wenner Media/ Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Well Done Mate
Agency: Saatchi & Saatchi / London
Client: Creative Circle Category: Trade / Trade B/W Full Page or Spread: Single
Air Master
Agency: Arteaga Interactivo / San Juan
Client: Air Master Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
The caribbean in pinstripes
Agency: cosmoblonde / berlin
Client: Bacardi Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Sideshow Corporate Site
Agency: Hillmancurtis / New York
Client: Sideshow Creative Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
EMI Music Publishing
Agency: IconNicholson / New York
Client: EMI Music Publishing Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
IFB Dr. Braschel AG
Agency: Jung von Matt / Stuttgart
Client: IFB Dr. Braschel AG Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Wert & Company website
Agency: Nick Law / Knoxville
Client: Wert & Company Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
On Demand Simulator
Agency: OgilvyInteractive worldwide / São Paulo
Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2004 Design Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
ANZ Bank
Title:
Wallpaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04159D
Award:
2004 Design Merit Award
Agency:
M&C Saatchi / Singapore
Client:
M&C Saatchi Singapore
Title:
Christmas Bag
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04160D
Award:
2004 Design Merit Award
Agency:
MTV Networks / New York
Client:
Noggin / The N
Title:
Noggin / The N Wrapping Paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04161D
Award:
2004 Design Merit Award
Agency:
OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client:
Guinness Anchor Marketing Sdn Bhd
Title:
Guinness Lion Dance Manual
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04162D
Award:
2004 Design Merit Award
Agency:
Platt Hollow Road / Virginia Beach
Client:
Glen McClure Photography
Title:
Glen McClure Photography Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04163D
Award:
2004 Design Merit Award
Agency:
@radical.media / New York
Client:
@radical.media
Title:
Good Deeds Bag
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04164D
Award:
2004 Design Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Republic of Singapore Navy
Title:
Blueprint
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04165D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
German Initiative To Ban Landmines
Title:
Trousers-Mailing"
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04166D
Award:
2004 Design Merit Award
Agency:
The Designory / Long Beach
Client:
Nissan North America
Title:
Nissan Quest Prelaunch
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04167D
Award:
2004 Design Merit Award
Agency:
Wunderman / Irvine
Client:
Jaguar North America
Title:
XJ Leaper Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04168D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Gift Wrapping Paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04171D
Award:
2004 Design Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Utah Advertising Federation
Title:
Do More With Less
Category:
Direct Mail / Direct Mail: Single
Annual ID:
04172D
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Ultimo
Client:
Norman Disney Young
Title:
NDY 3D Technology
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04152N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Ultimo
Client:
Volkswagen Group Australia
Title:
Volkswagen Touareg CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04153N
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Coca-Cola Brasil
Title:
Recycling Program
Category:
Banners / Banner - Single
Annual ID:
04067N
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Coca-Cola Brasil
Title:
FootBag
Category:
Banners / Banner - Single
Annual ID:
04068N
Award:
2004 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Daihatsu Motor
Title:
A small car carries big
Category:
Banners / Banner - Single
Annual ID:
04069N
Award:
2004 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
Growing Banner
Category:
Banners / Banner - Single
Annual ID:
04070N
Award:
2004 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
Isn't this ANNOYING?
Category:
Banners / Banner - Single
Annual ID:
04071N
Award:
2004 Interactive Merit Award
Agency:
e-Crusade Marketing / Quarry Bay
Client:
Janssen Pharmaceutica
Title:
Dandruff "scratch and win" banner
Category:
Banners / Banner - Single
Annual ID:
04072N
Award:
2004 Interactive Merit Award
Agency:
Loducca Publicidade Ltda / São Paulo
Client:
Purina
Title:
Tail
Category:
Banners / Banner - Single
Annual ID:
04073N
Award:
2004 Interactive Merit Award
Agency:
Loducca Publicidade Ltda / São Paulo
Client:
SCHERING
Title:
Secure Method
Category:
Banners / Banner - Single
Annual ID:
04074N
Award:
2004 Interactive Merit Award
Agency:
Neue Digitale / Frankfurt am Main
Client:
JK's Tattoo & Piercing
Title:
Ring the bell
Category:
Banners / Banner - Single
Annual ID:
04075N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / London
Client:
IBM
Title:
Wimbledon 2003 MPU
Category:
Banners / Banner - Single
Annual ID:
04076N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
GlaxoSmithKline
Title:
Scotts Emulsion "Tall"
Category:
Banners / Banner - Single
Annual ID:
04077N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Levi Strauss
Title:
Levis 501 Washing Machine
Category:
Banners / Banner - Single
Annual ID:
04078N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Nokia
Title:
Nokia 3200 "Drag"
Category:
Banners / Banner - Single
Annual ID:
04079N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Unilever - Dove
Title:
Smooth
Category:
Banners / Banner - Single
Annual ID:
04080N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Danone Marketing
Title:
Grabber"
Category:
Banners / Banner - Single
Annual ID:
04081N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi AtPlay / Cape Town
Client:
Amnesty International
Title:
expression
Category:
Banners / Banner - Single
Annual ID:
04082N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Telecom NZ
Title:
Pass The Parcel
Category:
Banners / Banner - Single
Annual ID:
04083N
Award:
2004 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Absolut
Title:
Jama
Category:
Banners / Banner - Single
Annual ID:
04084N
Award:
2004 Interactive Merit Award
Agency:
TBWA\Germany / Berlin
Client:
Alzheimer Research
Title:
Search Engine
Category:
Banners / Banner - Single
Annual ID:
04085N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
BMO Investorline
Title:
Golf
Category:
Banners / Banner - Single
Annual ID:
04086N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
Blues Banner"
Category:
Banners / Banner - Single
Annual ID:
04087N
Award:
2004 Interactive Merit Award
Agency:
itraffic an AGENCY.COM company / New York
Client:
Discovery Channel
Title:
Dinosaur Planet
Category:
Banners / Banner - Single
Annual ID:
04093N
Award:
2004 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Cabriolet
Category:
Banners / Banner - Single
Annual ID:
04106N
Award:
2004 Interactive Merit Award
Agency:
Fusebox, inc / New York
Client:
ESPN The Magazine
Title:
ESP/ESPN
Category:
Banners / Banner - Single
Annual ID:
04109N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / São Paulo
Client:
IBM
Title:
Eyes
Category:
Banners / Banner - Single
Annual ID:
04115N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
EKG Banner"
Category:
Banners / Banner - Single
Annual ID:
04121N
Award:
2004 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Wenner Media/ Rolling Stone
Title:
Sex Sells
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
04261A
Award:
2004 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Wenner Media/ Rolling Stone
Title:
Stoners
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
04262A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Creative Circle
Title:
Well Done Mate
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
04263A
Award:
2004 Interactive Merit Award
Agency:
Arteaga Interactivo / San Juan
Client:
Air Master
Title:
Air Master
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04192N
Award:
2004 Interactive Merit Award
Agency:
cosmoblonde / berlin
Client:
Bacardi
Title:
The caribbean in pinstripes
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04193N
Award:
2004 Interactive Merit Award
Agency:
Hillmancurtis / New York
Client:
Sideshow Creative
Title:
Sideshow Corporate Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04194N
Award:
2004 Interactive Merit Award
Agency:
IconNicholson / New York
Client:
EMI Music Publishing
Title:
EMI Music Publishing
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04195N
Award:
2004 Interactive Merit Award
Agency:
Jung von Matt / Stuttgart
Client:
IFB Dr. Braschel AG
Title:
IFB Dr. Braschel AG
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04196N
Award:
2004 Interactive Merit Award
Agency:
Nick Law / Knoxville
Client:
Wert & Company
Title:
Wert & Company website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04197N
Award:
2004 Interactive Merit Award
Agency:
OgilvyInteractive worldwide / São Paulo
Client:
IBM
Title:
On Demand Simulator
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
04198N