The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
THE VILE RAZORBLADE, THE STEEL TWEEZERS, THE BOULING WAX
Agency: Grupo Zapping Comunicacion / madrid
Client: LAT Category: Trade / Trade Color Full Page or Spread: Campaign
Kitchen, Library, Entertainment Center
Agency: Leo Burnett Company / Chicago
Client: Jenn-Air Category: Trade / Trade Color Full Page or Spread: Campaign
Drip, Shopping Cart, Bicycle Card
Agency: Leo Burnett Company / Chicago
Client: Lakland Bass Category: Trade / Trade Color Full Page or Spread: Campaign
Finance, Golf, Whiskey
Agency: Mullen / Wenham
Client: Scottish Development Category: Trade / Trade Color Full Page or Spread: Campaign
Ashtray, Soapdish, Wood
Agency: Robert/Boisen & Like-Minded / Copenhagen
Client: Cannes Lions Category: Trade / Trade Color Full Page or Spread: Campaign
T Shirt, Couple, Bedroom, Haircut
Agency: SSC&B Lintas Pvt. Ltd. / Mumbai
Client: St. Gobain Category: Trade / Trade Color Full Page or Spread: Campaign
TIMELESS, TEARFUL, SOFT, STOVE
Agency: Taxi Advertising & Design / Toronto
Client: KEEN MUSIC, VIDEO & SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign
New Location, Closed, Space for Sale
Agency: The Zimmerman Agency / Tallahassee
Client: Tallahassee Economic Development Council Category: Trade / Trade Color Full Page or Spread: Campaign
Tiny Ads, Cubicle, Consumer Testing, Open Spaces
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
PinCorp - The Show 2003 CD-ROM
Agency: Matter / St.Paul
Client: AdFed MN Category: Self-Promotion / Self-Promotion - CD-ROM
Echo Boys CD-ROM
Agency: Periscope / Minneapolis
Client: Echo Boys Category: Self-Promotion / Self-Promotion - CD-ROM
PERCENTAGE OF LIFE book
Agency: HAKUHODO Inc. + HAKUHODO DESIGN Inc. / MINATO-KU
Client: GG Category: Collateral Design / Self-Promotion - Single Only
We're Moving
Agency: 10AM Communications Pte. Ltd. / Singapore
Client: 10AM Communications Pte Ltd Category: Collateral Design / Self-Promotion - Single Only
bransch #2
Agency: bransch inc. / new york
Client: bransch Category: Collateral Design / Self-Promotion - Single Only
Hello. We are Cole & Weber
Agency: Cole & Weber/Red Cell / Seattle
Client: Cole & Weber/Red Cell Category: Collateral Design / Self-Promotion - Single Only
Hello. This is our poster.
Agency: Cole & Weber/Red Cell / Seattle
Client: Cole & Weber/Red Cell Category: Collateral Design / Self-Promotion - Single Only
Xmas Party Invite/Stickers
Agency: davidandgoliath / Los Angeles
Client: davidandgoliath Category: Collateral Design / Self-Promotion - Single Only
Truly Chinese
Agency: Naga DDB Malaysia / Kuala Lumpur
Client: Naga DDB Malaysia Category: Collateral Design / Self-Promotion - Single Only
ANAYI/Spring Summer 2003
Agency: dentsu inc. / TOKYO
Client: Far East Company Category: Collateral Design / Self-Promotion - Single Only
Yang Tan Self Promotion
Agency: Duffy Singapore Pte Ltd / Singapore
Client: Yang Tan Category: Collateral Design / Self-Promotion - Single Only
Do-It-Yourself Network "Upfront" Kit
Agency: Tricycle / Chattanooga
Client: Scripps Networks Category: Collateral Design / Self-Promotion - Single Only
Nike Basketball Book 3 (Tabuse+Nike Basketball)
Agency: Wieden+Kennedy / Minato-ku
Client: Nike Category: Collateral Design / Self-Promotion - Single Only
The BMW X3: Discover the New Versatility.
Agency: BBDO InterOne / Hamburg
Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The BMW X5. Explore. Experience. Enjoy.
Agency: BBDO InterOne / Hamburg
Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Lew BMW 5 Series. Someone Has to Take the Lead.
Agency: BBDO InterOne / Hamburg
Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The new BMW 6 Series Convertible. Inspiration. Dynamics. Elegance.
Agency: BBDO InterOne / Hamburg
Client: BMW AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MINI Showroom
Agency: Blast Radius / Vancouver
Client: BMW Group Canada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
I Am Not Michael Jordan
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Gameboy Advance SP
Agency: Blast Radius / Vancouver
Client: Nintendo of Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MIKIMOTO
Agency: Business Architects / Chiyoda-ku
Client: K.MIKIMOTO & CO. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Mori Arts Center
Agency: Business Architects / Tokyo
Client: Mori Building Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
GRAND HYATT TOKYO
Agency: Business Architects / Tokyo
Client: Mori Hospitality Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Victoria's Secret Blue London Jean
Agency: Firstborn Multimedia / New York
Client: Victoria's Secret Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Carlsberg.com
Agency: Framfab / Copenhagen
Client: Carlsberg Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Football
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Women
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
YOU+HP Landing Environment
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
www.one-silly.de
Agency: Jung von Matt / Hamburg
Client: ONe ? the functional drink GmbH & Co KG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Power of Dreams
Agency: Kinetic Interactive / Singapore
Client: KAH Motor Singapore Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Levi's (r) Europe 2003
Agency: Lateral / London
Client: Levi's (r) Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
adidas sport style Y-3
Agency: Neue Digitale / Frankfurt am Main
Client: adidas-Salomon AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Levis 501 Reborn
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
John Kenney And Website
Agency: Platinum Design / New York
Client: John Kenney And Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Making of the Brick
Agency: Pop & Co. / New York
Client: Lego Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Basketball
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Gridiron
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Website Highlight Towers
Agency: Scholz & Volkmer / Wiesbaden
Client: Bürozentrum Parkstadt München-Schwabing KG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Website Ingo Maurer
Agency: Scholz & Volkmer / Wiesbaden
Client: Ingo Maurer Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike ACG Brand Site
Agency: The Barbarian Group / Boston
Client: Nike ACG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
TW6
Agency: Wysiwyg Comunicacion Interactiva / Madrid
Client: Camper Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Advertising Merit Award
Agency:
Grupo Zapping Comunicacion / madrid
Client:
LAT
Title:
THE VILE RAZORBLADE, THE STEEL TWEEZERS, THE BOULING WAX
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04275A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Jenn-Air
Title:
Kitchen, Library, Entertainment Center
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04276A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Lakland Bass
Title:
Drip, Shopping Cart, Bicycle Card
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04277A
Award:
2004 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Scottish Development
Title:
Finance, Golf, Whiskey
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04278A
Award:
2004 Advertising Merit Award
Agency:
Robert/Boisen & Like-Minded / Copenhagen
Client:
Cannes Lions
Title:
Ashtray, Soapdish, Wood
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04279A
Award:
2004 Advertising Merit Award
Agency:
SSC&B Lintas Pvt. Ltd. / Mumbai
Client:
St. Gobain
Title:
T Shirt, Couple, Bedroom, Haircut
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04280A
Award:
2004 Advertising Merit Award
Agency:
Taxi Advertising & Design / Toronto
Client:
KEEN MUSIC, VIDEO & SOUND DESIGN
Title:
TIMELESS, TEARFUL, SOFT, STOVE
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04281A
Award:
2004 Advertising Merit Award
Agency:
The Zimmerman Agency / Tallahassee
Client:
Tallahassee Economic Development Council
Title:
New Location, Closed, Space for Sale
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04282A
Award:
2004 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Tourism
Title:
Tiny Ads, Cubicle, Consumer Testing, Open Spaces
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
04234A
Award:
2004 Interactive Merit Award
Agency:
Matter / St.Paul
Client:
AdFed MN
Title:
PinCorp - The Show 2003 CD-ROM
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
04262N
Award:
2004 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
Echo Boys
Title:
Echo Boys CD-ROM
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
04263N
Award:
2004 Design Merit Award
Agency:
HAKUHODO Inc. + HAKUHODO DESIGN Inc. / MINATO-KU
Client:
GG
Title:
PERCENTAGE OF LIFE book
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04054D
Award:
2004 Design Merit Award
Agency:
10AM Communications Pte. Ltd. / Singapore
Client:
10AM Communications Pte Ltd
Title:
We're Moving
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04123D
Award:
2004 Design Merit Award
Agency:
bransch inc. / new york
Client:
bransch
Title:
bransch #2
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04124D
Award:
2004 Design Merit Award
Agency:
Cole & Weber/Red Cell / Seattle
Client:
Cole & Weber/Red Cell
Title:
Hello. We are Cole & Weber
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04125D
Award:
2004 Design Merit Award
Agency:
Cole & Weber/Red Cell / Seattle
Client:
Cole & Weber/Red Cell
Title:
Hello. This is our poster.
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04126D
Award:
2004 Design Merit Award
Agency:
davidandgoliath / Los Angeles
Client:
davidandgoliath
Title:
Xmas Party Invite/Stickers
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04127D
Award:
2004 Design Merit Award
Agency:
Naga DDB Malaysia / Kuala Lumpur
Client:
Naga DDB Malaysia
Title:
Truly Chinese
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04128D
Award:
2004 Design Merit Award
Agency:
dentsu inc. / TOKYO
Client:
Far East Company
Title:
ANAYI/Spring Summer 2003
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04129D
Award:
2004 Design Merit Award
Agency:
Duffy Singapore Pte Ltd / Singapore
Client:
Yang Tan
Title:
Yang Tan Self Promotion
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04130D
Award:
2004 Design Merit Award
Agency:
Tricycle / Chattanooga
Client:
Scripps Networks
Title:
Do-It-Yourself Network "Upfront" Kit
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04131D
Award:
2004 Design Merit Award
Agency:
Wieden+Kennedy / Minato-ku
Client:
Nike
Title:
Nike Basketball Book 3 (Tabuse+Nike Basketball)
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
04132D
Award:
2004 Interactive Merit Award
Agency:
BBDO InterOne / Hamburg
Client:
BMW AG
Title:
The BMW X3: Discover the New Versatility.
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04158N
Award:
2004 Interactive Merit Award
Agency:
BBDO InterOne / Hamburg
Client:
BMW AG
Title:
The BMW X5. Explore. Experience. Enjoy.
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04159N
Award:
2004 Interactive Merit Award
Agency:
BBDO InterOne / Hamburg
Client:
BMW AG
Title:
The Lew BMW 5 Series. Someone Has to Take the Lead.
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04160N
Award:
2004 Interactive Merit Award
Agency:
BBDO InterOne / Hamburg
Client:
BMW AG
Title:
The new BMW 6 Series Convertible. Inspiration. Dynamics. Elegance.
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04161N
Award:
2004 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
BMW Group Canada
Title:
MINI Showroom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04162N
Award:
2004 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
I Am Not Michael Jordan
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04163N
Award:
2004 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Nintendo of Europe
Title:
Gameboy Advance SP
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04164N
Award:
2004 Interactive Merit Award
Agency:
Business Architects / Chiyoda-ku
Client:
K.MIKIMOTO & CO.
Title:
MIKIMOTO
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04165N
Award:
2004 Interactive Merit Award
Agency:
Business Architects / Tokyo
Client:
Mori Building
Title:
Mori Arts Center
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04166N
Award:
2004 Interactive Merit Award
Agency:
Business Architects / Tokyo
Client:
Mori Hospitality Corporation
Title:
GRAND HYATT TOKYO
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04167N
Award:
2004 Interactive Merit Award
Agency:
Firstborn Multimedia / New York
Client:
Victoria's Secret
Title:
Victoria's Secret Blue London Jean
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04168N
Award:
2004 Interactive Merit Award
Agency:
Framfab / Copenhagen
Client:
Carlsberg
Title:
Carlsberg.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04169N
Award:
2004 Interactive Merit Award
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike Football
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04170N
Award:
2004 Interactive Merit Award
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike Women
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04171N
Award:
2004 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
YOU+HP Landing Environment
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04172N
Award:
2004 Interactive Merit Award
Agency:
Jung von Matt / Hamburg
Client:
ONe ? the functional drink GmbH & Co KG
Title:
www.one-silly.de
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04173N
Award:
2004 Interactive Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
KAH Motor Singapore
Title:
The Power of Dreams
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04174N
Award:
2004 Interactive Merit Award
Agency:
Lateral / London
Client:
Levi's (r) Europe
Title:
Levi's (r) Europe 2003
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04175N
Award:
2004 Interactive Merit Award
Agency:
Neue Digitale / Frankfurt am Main
Client:
adidas-Salomon AG
Title:
adidas sport style Y-3
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04176N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Levi Strauss
Title:
Levis 501 Reborn
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04177N
Award:
2004 Interactive Merit Award
Agency:
Platinum Design / New York
Client:
John Kenney And
Title:
John Kenney And Website
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04179N
Award:
2004 Interactive Merit Award
Agency:
Pop & Co. / New York
Client:
Lego
Title:
Making of the Brick
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04180N
Award:
2004 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04181N
Award:
2004 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Gridiron
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04182N
Award:
2004 Interactive Merit Award
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Bürozentrum Parkstadt München-Schwabing KG
Title:
Website Highlight Towers
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04183N
Award:
2004 Interactive Merit Award
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Ingo Maurer
Title:
Website Ingo Maurer
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04184N
Award:
2004 Interactive Merit Award
Agency:
The Barbarian Group / Boston
Client:
Nike ACG
Title:
Nike ACG Brand Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04185N
Award:
2004 Interactive Merit Award
Agency:
Wysiwyg Comunicacion Interactiva / Madrid
Client:
Camper
Title:
TW6
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04186N