The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Hunting Bouquet" Agency: BPN / Portland Client: Columbia Sportswear Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Food Chain Agency: Carmichael Lynch / Minneapolis Client: Rapala Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Windows Agency: Naga DDB Malaysia / Kuala Lumpur Client: Malaysia Tourism Promotion Board Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Larry Bird - POP Agency: Huey/Paprocki Ltd. / Atlanta Client: Distant Replays Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Aliens Agency: McKinney + Silver / Raleigh Client: Segway Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Jumbled Letters Agency: Ogilvy & Mather Advertising / Bangalore Client: IBM Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
My Dad read The Economist Agency: Ogilvy & Mather Advertising / Singapore Client: The Economist Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Crucifix Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Stairs Agency: TBWA\Shanghai / Shanghai Client: adidas China Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Toybox Agency: TBWA\Singapore / Singapore Client: BMW Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Wet Spot Agency: TBWA\Singapore / Singapore Client: Pinedale Trading Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Desert Rats Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
7th Marines Agency: TBWA\Singapore / Singapore Client: Sphere Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
pn-world.tv Agency: Aoi Advertising Promotion Inc. / Shinagawa-ku, Client: SHISEIDO Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Air Tumalo Agency: Daiko Advertising / Tokyo Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
nike(play) Agency: Daiko Advertising / Tokyo Client: Nike Japan Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike San Silvestre Vallecana 2003 Agency: DoubleYou / Barcelona Client: American Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
New S40 Agency: Euro RSCG 4D / New York Client: Volvo Cars Category: Promotional Advertising / Promotional Advertising - Web Sites
NHL web site Agency: FORT FRANKLIN / Boston Client: ESPN Category: Promotional Advertising / Promotional Advertising - Web Sites
Acura 2004 TL Exterior Showroom Agency: Genex / Culver City Client: American Honda Motor Company/Acura Division Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 5 Series Agency: herraiz soto & co / barcelona Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
The Punisher Agency: Hi-ReS! / London Client: Artisan Entertainment/Lions Gate Category: Promotional Advertising / Promotional Advertising - Web Sites
The Wake Agency: Hi-ReS! / London Client: HBO, New York, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
F-150 LAUNCH MODULE Agency: J. Walter Thompson / Detroit Client: Ford Motor Company Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike RUNTO Agency: henderson bas / Toronto Client: Nike Canada Category: Promotional Advertising / Promotional Advertising - Web Sites
ASICS Marathon Agency: Nordpol / Hamburg Client: ASICS Europe GmbH Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 3200 Agency: OgilvyOne worldwide / Singapore Client: Nokia Category: Promotional Advertising / Promotional Advertising - Web Sites
X2 X-Men Promotional Site Agency: Sarkissian|Mason / Phoenix Client: Mazda North American Operations Category: Promotional Advertising / Promotional Advertising - Web Sites
Website 7 Years Later Agency: Scholz & Volkmer / Wiesbaden Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Ford Streetka Evil Twin Agency: Wunderman Interactive / London Client: Ford Category: Promotional Advertising / Promotional Advertising - Web Sites
Girl seeks bad boy Agency: Wysiwyg Comunicacion Interactiva / Madrid Client: Saez Merino Category: Promotional Advertising / Promotional Advertising - Web Sites
Prodigy II Sitelet Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Promotional Advertising / Promotional Advertising - Web Sites
'Iris' 40w, 'Iris' 60w, 'Iris' 100w Agency: Saatchi & Saatchi / Cape Town Client: Osram Category: Package Design / Product Packaging: Campaign
Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan Agency: Sandstrom Design / Portland Client: Converse Category: Package Design / Product Packaging: Campaign
Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade Agency: Sandstrom Design / Portland Client: Gerber Blades Category: Package Design / Product Packaging: Campaign
Orange, Raisin, Minty, Toffee Agency: Turner Duckworth / San Francisco Client: Fox's Confectionery Category: Package Design / Product Packaging: Campaign
Harmony, Bliss, Comfort Agency: Turner Duckworth / San Francisco Client: Liz Earle Cosmetics Category: Package Design / Product Packaging: Campaign
OHAYO PLAYERS Agency: Bascule / Tokyo Client: Tanaka Garden Category: Brand Gaming / Brand Gaming - Websites
West Flower Garden Agency: deepblue networks / Hamburg Client: Reemtsma Cigarettenfabriken Category: Brand Gaming / Brand Gaming - Websites
The lost wheat Agency: Grupo W / Saltillo Client: Bimbo Category: Brand Gaming / Brand Gaming - Websites
Real Madrid en Mahou game Agency: herraiz soto & co / barcelona Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Who killed JFK? Agency: herraiz soto & co / barcelona Client: Mahou Category: Brand Gaming / Brand Gaming - Websites
Earn Your Stripes Website Agency: magneticNorth / Manchester Client: Kellogg's Frosties Category: Brand Gaming / Brand Gaming - Websites
InuYasha: Demon Tournament Agency: Pop & Co. / New York Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
Mr. PicassoHead Agency: Ruder Finn Interactive / New York Client: Ruder Finn Interactive Category: Brand Gaming / Brand Gaming - Websites
Nesquik Jungle Adventure Agency: Zentropy Partners / London Client: Nesquik Category: Brand Gaming / Brand Gaming - Websites
SOCOM II: U.S. Navy SEALs Agency: Zugara / Los Angeles Client: Sony Computer Entertainment America Category: Brand Gaming / Brand Gaming - Websites
Funeral, Vehicle, Office Agency: Craig Cutler / New york Client: Men's Journal Category: Trade / Trade Color Full Page or Spread: Campaign
Son Spoke His First Words, Cold Call, Fish Named Escrow, Refreshing Series of Blinks, Discovers It's Saturday Agency: Cramer-Krasselt / Chicago Client: LaSalle Bank Category: Trade / Trade Color Full Page or Spread: Campaign
Van of the Year 1, Van of the Year 2, Van of the Year 3 Agency: DDBParis / Paris Client: Volkswagen Category: Trade / Trade Color Full Page or Spread: Campaign

2004 Advertising Merit Award

BPN / Portland

Columbia Sportswear

Hunting Bouquet"

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04290A

2004 Advertising Merit Award

Carmichael Lynch / Minneapolis

Rapala

Food Chain

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04291A

2004 Advertising Merit Award

Naga DDB Malaysia / Kuala Lumpur

Malaysia Tourism Promotion Board

Windows

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04292A

2004 Advertising Merit Award

Huey/Paprocki Ltd. / Atlanta

Distant Replays

Larry Bird - POP

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04293A

2004 Advertising Merit Award

McKinney + Silver / Raleigh

Segway

Aliens

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04294A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Bangalore

IBM

Jumbled Letters

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04296A

2004 Advertising Merit Award

Ogilvy & Mather Advertising / Singapore

The Economist

My Dad read The Economist

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04297A

2004 Advertising Merit Award

Saatchi & Saatchi / London

Coco de Mer

Crucifix

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04298A

2004 Advertising Merit Award

TBWA\Shanghai / Shanghai

adidas China

Stairs

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04299A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

BMW Asia

Toybox

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04300A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Pinedale Trading

Wet Spot

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04301A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

Desert Rats

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04302A

2004 Advertising Merit Award

TBWA\Singapore / Singapore

Sphere

7th Marines

Collateral Advertising / Trade B/W or Color Any Size: Campaign

04303A

2004 Interactive Merit Award

Aoi Advertising Promotion Inc. / Shinagawa-ku,

SHISEIDO

pn-world.tv

Promotional Advertising / Promotional Advertising - Web Sites

04130N

2004 Interactive Merit Award

Daiko Advertising / Tokyo

Nike Japan

Nike Air Tumalo

Promotional Advertising / Promotional Advertising - Web Sites

04133N

2004 Interactive Merit Award

Daiko Advertising / Tokyo

Nike Japan

nike(play)

Promotional Advertising / Promotional Advertising - Web Sites

04134N

2004 Interactive Merit Award

DoubleYou / Barcelona

American Nike

Nike San Silvestre Vallecana 2003

Promotional Advertising / Promotional Advertising - Web Sites

04135N

2004 Interactive Merit Award

Euro RSCG 4D / New York

Volvo Cars

New S40

Promotional Advertising / Promotional Advertising - Web Sites

04136N

2004 Interactive Merit Award

FORT FRANKLIN / Boston

ESPN

NHL web site

Promotional Advertising / Promotional Advertising - Web Sites

04137N

2004 Interactive Merit Award

Genex / Culver City

American Honda Motor Company/Acura Division

Acura 2004 TL Exterior Showroom

Promotional Advertising / Promotional Advertising - Web Sites

04138N

2004 Interactive Merit Award

herraiz soto & co / barcelona

BMW

BMW 5 Series

Promotional Advertising / Promotional Advertising - Web Sites

04139N

2004 Interactive Merit Award

Hi-ReS! / London

Artisan Entertainment/Lions Gate

The Punisher

Promotional Advertising / Promotional Advertising - Web Sites

04140N

2004 Interactive Merit Award

Hi-ReS! / London

HBO, New York, USA

The Wake

Promotional Advertising / Promotional Advertising - Web Sites

04141N

2004 Interactive Merit Award

J. Walter Thompson / Detroit

Ford Motor Company

F-150 LAUNCH MODULE

Promotional Advertising / Promotional Advertising - Web Sites

04143N

2004 Interactive Merit Award

henderson bas / Toronto

Nike Canada

Nike RUNTO

Promotional Advertising / Promotional Advertising - Web Sites

04144N

2004 Interactive Merit Award

Nordpol / Hamburg

ASICS Europe GmbH

ASICS Marathon

Promotional Advertising / Promotional Advertising - Web Sites

04145N

2004 Interactive Merit Award

OgilvyOne worldwide / Singapore

Nokia

Nokia 3200

Promotional Advertising / Promotional Advertising - Web Sites

04146N

2004 Interactive Merit Award

Sarkissian|Mason / Phoenix

Mazda North American Operations

X2 X-Men Promotional Site

Promotional Advertising / Promotional Advertising - Web Sites

04147N

2004 Interactive Merit Award

Scholz & Volkmer / Wiesbaden

Mercedes-Benz

Website 7 Years Later

Promotional Advertising / Promotional Advertising - Web Sites

04149N

2004 Interactive Merit Award

Wunderman Interactive / London

Ford

Ford Streetka Evil Twin

Promotional Advertising / Promotional Advertising - Web Sites

04150N

2004 Interactive Merit Award

Wysiwyg Comunicacion Interactiva / Madrid

Saez Merino

Girl seeks bad boy

Promotional Advertising / Promotional Advertising - Web Sites

04151N

2004 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Prodigy II Sitelet

Promotional Advertising / Promotional Advertising - Web Sites

04199N

2004 Design Merit Award

Saatchi & Saatchi / Cape Town

Osram

'Iris' 40w, 'Iris' 60w, 'Iris' 100w

Package Design / Product Packaging: Campaign

04091D

2004 Design Merit Award

Sandstrom Design / Portland

Converse

Converse Shoe Box - Black, Converse Shoe Box - Blue, Converse Shoe Box - Tan

Package Design / Product Packaging: Campaign

04092D

2004 Design Merit Award

Sandstrom Design / Portland

Gerber Blades

Compact Sport Multi-Plier, Mini Covert Blade, Lock Back Blade

Package Design / Product Packaging: Campaign

04093D

2004 Design Merit Award

Turner Duckworth / San Francisco

Fox's Confectionery

Orange, Raisin, Minty, Toffee

Package Design / Product Packaging: Campaign

04094D

2004 Design Merit Award

Turner Duckworth / San Francisco

Liz Earle Cosmetics

Harmony, Bliss, Comfort

Package Design / Product Packaging: Campaign

04095D

2004 Interactive Merit Award

Bascule / Tokyo

Tanaka Garden

OHAYO PLAYERS

Brand Gaming / Brand Gaming - Websites

04207N

2004 Interactive Merit Award

deepblue networks / Hamburg

Reemtsma Cigarettenfabriken

West Flower Garden

Brand Gaming / Brand Gaming - Websites

04208N

2004 Interactive Merit Award

Grupo W / Saltillo

Bimbo

The lost wheat

Brand Gaming / Brand Gaming - Websites

04209N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

Real Madrid en Mahou game

Brand Gaming / Brand Gaming - Websites

04210N

2004 Interactive Merit Award

herraiz soto & co / barcelona

Mahou

Who killed JFK?

Brand Gaming / Brand Gaming - Websites

04211N

2004 Interactive Merit Award

magneticNorth / Manchester

Kellogg's Frosties

Earn Your Stripes Website

Brand Gaming / Brand Gaming - Websites

04212N

2004 Interactive Merit Award

Pop & Co. / New York

Cartoon Network

InuYasha: Demon Tournament

Brand Gaming / Brand Gaming - Websites

04213N

2004 Interactive Merit Award

Ruder Finn Interactive / New York

Ruder Finn Interactive

Mr. PicassoHead

Brand Gaming / Brand Gaming - Websites

04214N

2004 Interactive Merit Award

Zentropy Partners / London

Nesquik

Nesquik Jungle Adventure

Brand Gaming / Brand Gaming - Websites

04216N

2004 Interactive Merit Award

Zugara / Los Angeles

Sony Computer Entertainment America

SOCOM II: U.S. Navy SEALs

Brand Gaming / Brand Gaming - Websites

04217N

2004 Advertising Merit Award

Craig Cutler / New york

Men's Journal

Funeral, Vehicle, Office

Trade / Trade Color Full Page or Spread: Campaign

04272A

2004 Advertising Merit Award

Cramer-Krasselt / Chicago

LaSalle Bank

Son Spoke His First Words, Cold Call, Fish Named Escrow, Refreshing Series of Blinks, Discovers It's Saturday

Trade / Trade Color Full Page or Spread: Campaign

04273A

2004 Advertising Merit Award

DDBParis / Paris

Volkswagen

Van of the Year 1, Van of the Year 2, Van of the Year 3

Trade / Trade Color Full Page or Spread: Campaign

04274A

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