The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Ice Cream
Agency: Saatchi & Saatchi / Sydney
Client: Olympus Category: Newspaper / Newspaper Over 600 Lines: Single
Choose A Husband
Agency: Sawyer Riley Compton / Atlanta
Client: Fragile Category: Newspaper / Newspaper Over 600 Lines: Single
Smudged Writing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Lefthander.com - Website Category: Newspaper / Newspaper Over 600 Lines: Single
Marble statues
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Newspaper / Newspaper Over 600 Lines: Single
A Priest, a Rabbi and an Iman"
Agency: TBWA\Chiat\Day / Los Angeles
Client: Ad Council Category: Newspaper / Newspaper Over 600 Lines: Single
Hairband, Headscarf, Hat
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Maze, Spot the Difference, Joint the dots, Word Find
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Category: Collateral Advertising / Collateral: Self-Promotion
Wonderwoman, Batman, Hulk, Aquaman
Agency: Bensimon Byrne / Toronto
Client: Silver Snail Comics Category: Collateral Advertising / Collateral: Self-Promotion
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP
Agency: Huey/Paprocki Ltd. / Atlanta
Client: Distant Replays Category: Collateral Advertising / Collateral: Self-Promotion
Lizzy, Sean, Herbert, Sky
Agency: Leo Burnett / McMahons Point
Client: Heineken Category: Collateral Advertising / Collateral: Self-Promotion
Camera, Flashlight, Toy
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette Management Category: Collateral Advertising / Collateral: Self-Promotion
Ocean, Mountain, Rain Forest, River
Agency: Saatchi & Saatchi / bangkok
Client: Indosport (Thailand) Ltd. Category: Collateral Advertising / Collateral: Self-Promotion
Stairs, Rock, Tennis
Agency: TBWA\Shanghai / Shanghai
Client: adidas China Category: Collateral Advertising / Collateral: Self-Promotion
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Collateral Advertising / Collateral: Self-Promotion
Twins, Singing, Mother X Girlfriend, Hot Sister
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil Category: Banners / Banner - Campaign
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains
Agency: Berger Baader Hermes /digital / Munich
Client: HypoVereinsbank Category: Banners / Banner - Campaign
Dive, Next Reward, Textures, Orbit, Power
Agency: Digitas / Boston
Client: American Express Category: Banners / Banner - Campaign
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3
Agency: Hakuhodo / Minatoku
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver
Agency: iLeo / Chicago
Client: U.S. Army Category: Banners / Banner - Campaign
Baseball, Crew, Golf, Hockey
Agency: MRM Partners / San Francisco
Client: Microsoft Category: Banners / Banner - Campaign
the finger, the tape, the picture
Agency: Neue Digitale / Frankfurt am Main
Client: NITRO Snowboards Category: Banners / Banner - Campaign
Taichi, 10 famous morning exercises, Hip hop moves
Agency: OgilvyOne worldwide / Beijing
Client: China Mobile Category: Banners / Banner - Campaign
Sketch, Drag, Notebook
Agency: OgilvyOne worldwide / Singapore
Client: Nokia Category: Banners / Banner - Campaign
Spotlight, Headphones, Plugged In
Agency: Organic / Bloomfield Hills
Client: Napster Category: Banners / Banner - Campaign
Pregnancy, Sneeze, Stress, Rabbits, Flopper
Agency: Syrup / BMF / Chippendale
Client: Blackmores Limited Category: Banners / Banner - Campaign
Waterfall, Lake, Reeds, Grass
Agency: Zentropy Partners / London
Client: Tourism Ireland Category: Banners / Banner - Campaign
archfund.org
Agency: Arnold Worldwide / St. Louis
Client: Jefferson National Parks Association Category: Non-Profit Organizations / Non-Profit - Web Sites
The parachutist
Agency: BDDP & Fils / Boulogne-Billancourt
Client: Greenpeace Category: Non-Profit Organizations / Non-Profit - Web Sites
America Needs Nurses Site
Agency: BVK / Milwaukee
Client: America Needs Nurses Category: Non-Profit Organizations / Non-Profit - Web Sites
Serve Agency Web Site
Agency: BVK / Milwaukee
Client: Serve Category: Non-Profit Organizations / Non-Profit - Web Sites
NASA Portal
Agency: Critical Mass / Calgary
Client: NASA Category: Non-Profit Organizations / Non-Profit - Web Sites
The Nature Audit - Interactive Mapping Application
Agency: epiculture / Toronto
Client: WWF Canada Category: Non-Profit Organizations / Non-Profit - Web Sites
Viral
Agency: Euro RSCG Interaction / London
Client: Crusaid Category: Non-Profit Organizations / Non-Profit - Web Sites
Forever Honor Web Site
Agency: Periscope / Minneapolis
Client: U.S. Marine Corps Category: Non-Profit Organizations / Non-Profit - Web Sites
World of Expression
Agency: Platinum Design / New York
Client: Bertelsmann's Scholarship Program Category: Non-Profit Organizations / Non-Profit - Web Sites
Release1 Web Site
Agency: The Barbarian Group / Boston
Client: Release1 Category: Non-Profit Organizations / Non-Profit - Web Sites
Save the Leatherback
Agency: Tribal DDB / Vancouver
Client: Sea Turtle Restoration Project Category: Non-Profit Organizations / Non-Profit - Web Sites
Grotto.TV
Agency: White Sheep / Helsinki
Client: Nordic Institute for Contemporary Art (NIFCA) Category: Non-Profit Organizations / Non-Profit - Web Sites
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Agency: Scholz & Friends / Berlin
Client: extratapete GbR Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Time
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Body Odor - Great Reasons to Smoke
Agency: Extreme Group / Dartmouth
Client: NS Office of Health Promotion Category: Public Service/Political / Public Service/Political Radio: Single
Please Hold
Agency: Hill Holliday, NY / New York
Client: UFOA Category: Public Service/Political / Public Service/Political Radio: Single
Arab/Jew
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
KKK
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
What the ?, Time, Outside the Club
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Cards
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Blackhawk Plastic Surgery Category: Brand and Corporate Identity / Corporate Identity
Business Card
Agency: Naga DDB Malaysia / Kuala Lumpur
Client: Image Circle Category: Brand and Corporate Identity / Corporate Identity
Stylis
Agency: Design Temple Pvt. Ltd / Mumbai
Client: Arjun Bhasin Category: Brand and Corporate Identity / Corporate Identity
Health Dept.
Agency: Duffy London / London
Client: Pete Williams Category: Brand and Corporate Identity / Corporate Identity
Unity
Agency: Duffy London / London
Client: Unity Category: Brand and Corporate Identity / Corporate Identity
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Olympus
Title:
Ice Cream
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04123A
Award:
2004 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Fragile
Title:
Choose A Husband
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04124A
Award:
2004 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Lefthander.com - Website
Title:
Smudged Writing
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04125A
Award:
2004 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Marble statues
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04144A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Ad Council
Title:
A Priest, a Rabbi and an Iman"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04363A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd
Title:
Hairband, Headscarf, Hat
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04304A
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore
Title:
Maze, Spot the Difference, Joint the dots, Word Find
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04305A
Award:
2004 Advertising Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Silver Snail Comics
Title:
Wonderwoman, Batman, Hulk, Aquaman
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04306A
Award:
2004 Advertising Merit Award
Agency:
Huey/Paprocki Ltd. / Atlanta
Client:
Distant Replays
Title:
Larry Bird- POP, Joe Namath- POP, Willie Stargell- POP
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04307A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett / McMahons Point
Client:
Heineken
Title:
Lizzy, Sean, Herbert, Sky
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04308A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Gillette Management
Title:
Camera, Flashlight, Toy
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04309A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / bangkok
Client:
Indosport (Thailand) Ltd.
Title:
Ocean, Mountain, Rain Forest, River
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04310A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Shanghai / Shanghai
Client:
adidas China
Title:
Stairs, Rock, Tennis
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04311A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
Pararescue Jumpers, 7th Marines, 16 Air Assault, Desert Rats
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04312A
Award:
2004 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Coca-Cola Brasil
Title:
Twins, Singing, Mother X Girlfriend, Hot Sister
Category:
Banners / Banner - Campaign
Annual ID:
04088N
Award:
2004 Interactive Merit Award
Agency:
Berger Baader Hermes /digital / Munich
Client:
HypoVereinsbank
Title:
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains
Category:
Banners / Banner - Campaign
Annual ID:
04089N
Award:
2004 Interactive Merit Award
Agency:
Digitas / Boston
Client:
American Express
Title:
Dive, Next Reward, Textures, Orbit, Power
Category:
Banners / Banner - Campaign
Annual ID:
04090N
Award:
2004 Interactive Merit Award
Agency:
Hakuhodo / Minatoku
Client:
World Wide Fund for Nature Japan
Title:
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3
Category:
Banners / Banner - Campaign
Annual ID:
04091N
Award:
2004 Interactive Merit Award
Agency:
iLeo / Chicago
Client:
U.S. Army
Title:
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver
Category:
Banners / Banner - Campaign
Annual ID:
04092N
Award:
2004 Interactive Merit Award
Agency:
MRM Partners / San Francisco
Client:
Microsoft
Title:
Baseball, Crew, Golf, Hockey
Category:
Banners / Banner - Campaign
Annual ID:
04094N
Award:
2004 Interactive Merit Award
Agency:
Neue Digitale / Frankfurt am Main
Client:
NITRO Snowboards
Title:
the finger, the tape, the picture
Category:
Banners / Banner - Campaign
Annual ID:
04095N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Beijing
Client:
China Mobile
Title:
Taichi, 10 famous morning exercises, Hip hop moves
Category:
Banners / Banner - Campaign
Annual ID:
04096N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
Nokia
Title:
Sketch, Drag, Notebook
Category:
Banners / Banner - Campaign
Annual ID:
04097N
Award:
2004 Interactive Merit Award
Agency:
Organic / Bloomfield Hills
Client:
Napster
Title:
Spotlight, Headphones, Plugged In
Category:
Banners / Banner - Campaign
Annual ID:
04098N
Award:
2004 Interactive Merit Award
Agency:
Syrup / BMF / Chippendale
Client:
Blackmores Limited
Title:
Pregnancy, Sneeze, Stress, Rabbits, Flopper
Category:
Banners / Banner - Campaign
Annual ID:
04099N
Award:
2004 Interactive Merit Award
Agency:
Zentropy Partners / London
Client:
Tourism Ireland
Title:
Waterfall, Lake, Reeds, Grass
Category:
Banners / Banner - Campaign
Annual ID:
04101N
Award:
2004 Interactive Merit Award
Agency:
Arnold Worldwide / St. Louis
Client:
Jefferson National Parks Association
Title:
archfund.org
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04233N
Award:
2004 Interactive Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
Greenpeace
Title:
The parachutist
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04234N
Award:
2004 Interactive Merit Award
Agency:
BVK / Milwaukee
Client:
America Needs Nurses
Title:
America Needs Nurses Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04235N
Award:
2004 Interactive Merit Award
Agency:
BVK / Milwaukee
Client:
Serve
Title:
Serve Agency Web Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04236N
Award:
2004 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
NASA
Title:
NASA Portal
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04237N
Award:
2004 Interactive Merit Award
Agency:
epiculture / Toronto
Client:
WWF Canada
Title:
The Nature Audit - Interactive Mapping Application
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04238N
Award:
2004 Interactive Merit Award
Agency:
Euro RSCG Interaction / London
Client:
Crusaid
Title:
Viral
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04239N
Award:
2004 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
U.S. Marine Corps
Title:
Forever Honor Web Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04240N
Award:
2004 Interactive Merit Award
Agency:
Platinum Design / New York
Client:
Bertelsmann's Scholarship Program
Title:
World of Expression
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04241N
Award:
2004 Interactive Merit Award
Agency:
The Barbarian Group / Boston
Client:
Release1
Title:
Release1 Web Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04242N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
Sea Turtle Restoration Project
Title:
Save the Leatherback
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04243N
Award:
2004 Interactive Merit Award
Agency:
White Sheep / Helsinki
Client:
Nordic Institute for Contemporary Art (NIFCA)
Title:
Grotto.TV
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04244N
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
extratapete GbR
Title:
quote;Beautiful-walls-for-Berlinquote;- Blue-Yellowish-Ornaments, quote;Beautiful-walls-for-Berlinquote;-Stripes 'n' Flowers, quote;Beautiful-walls-for-Berlinquote;-Pink Roses
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
04135D
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Time
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04397A
Award:
2004 Advertising Merit Award
Agency:
Extreme Group / Dartmouth
Client:
NS Office of Health Promotion
Title:
Body Odor - Great Reasons to Smoke
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04398A
Award:
2004 Advertising Merit Award
Agency:
Hill Holliday, NY / New York
Client:
UFOA
Title:
Please Hold
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04399A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
Arab/Jew
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04152A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
KKK
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04153A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
What the ?, Time, Outside the Club
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
04400A
Award:
2004 Design Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Blackhawk Plastic Surgery
Title:
Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04062D
Award:
2004 Design Merit Award
Agency:
Naga DDB Malaysia / Kuala Lumpur
Client:
Image Circle
Title:
Business Card
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04063D
Award:
2004 Design Merit Award
Agency:
Design Temple Pvt. Ltd / Mumbai
Client:
Arjun Bhasin
Title:
Stylis
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04064D
Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
Pete Williams
Title:
Health Dept.
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04065D
Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
Unity
Title:
Unity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04066D