The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Flavour
Agency: Flavour / Toronto
Client: Flavour Category: Brand and Corporate Identity / Corporate Identity
Divorce Lawyer
Agency: freelancer / Bangalore
Client: R.Thean Moli Category: Brand and Corporate Identity / Corporate Identity
stationery
Agency: graham clifford design / new york
Client: working class Category: Brand and Corporate Identity / Corporate Identity
Frank Dat Pack
Agency: Mother Advertising Ltd / London
Client: The Home Office Category: Brand and Corporate Identity / Corporate Identity
Times Square Alliance Identity
Agency: Ogilvy & Mather/The Brand Integration Group / New York
Client: Times Square Alliance Category: Brand and Corporate Identity / Corporate Identity
o+co identity
Agency: olson + company / Minneapolis
Client: olson and company advertising Category: Brand and Corporate Identity / Corporate Identity
Creative Painted Environments
Agency: Publicis / Toronto
Client: Creative Painted Environments Category: Brand and Corporate Identity / Corporate Identity
Childhood
Agency: RMG David / New Delhi
Client: RMG David Category: Brand and Corporate Identity / Corporate Identity
Ryan and Deslauriers Identity
Agency: Ryan & Deslauriers / Montreal
Client: Ryan & Deslauriers Category: Brand and Corporate Identity / Corporate Identity
bamboo
Agency: Saatchi & Saatchi / New Delhi
Client: Uttaranchal Bamboo and Fiber Development Board Category: Brand and Corporate Identity / Corporate Identity
Limbo Films Identity
Agency: Sandstrom Design / Portland
Client: Limbo Films Category: Brand and Corporate Identity / Corporate Identity
noodlin' Restaurant Corporate Identity
Agency: Sandstrom Design / Portland
Client: noodlin' Restaurant Category: Brand and Corporate Identity / Corporate Identity
Tenderloin Rare Books Identity
Agency: Sandstrom Design / Portland
Client: Tenderloin Rare Books Category: Brand and Corporate Identity / Corporate Identity
Shine Identity
Agency: Shine Advertising / Madison
Client: Shine Advertising Category: Brand and Corporate Identity / Corporate Identity
Photographer
Agency: Team Young & Rubicam / Dubai
Client: Suresh Photographer Category: Brand and Corporate Identity / Corporate Identity
Japain, Italian, Russian
Agency: Euro RSCG Interaction Brasil / São Paulo
Client: TIM Category: Wireless / Wireless - Campaign
Wheelchair
Agency: Abbott Mead Vickers BBDO / London
Client: DfT Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Sleeping Boy
Agency: Adfactors Advertising / Mumbai
Client: The Vatsalya Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Peewee Hockey
Agency: Brainchild Creative / San Francisco
Client: Minnetonka Peewee Hockey Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
João
Agency: J. Walter Thompson Lisbon / Algés
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Heart NY
Agency: Mad Dogs & Englishmen / New York
Client: NYODN Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Everything
Agency: Octane, Inc. / Milwaukee
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Just Stopped By To See The Man"
Agency: Ogilvy / Chicago
Client: Steppenwolf Theater Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Dolphin
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seabird
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cheetah
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Figures
Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client: Women's Aid Organisation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Aids Walk"
Agency: Publicis / Toronto
Client: Aids Committee of Toronto Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tins
Agency: Saatchi & Saatchi / London
Client: Royal London Society for the Blind Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Coping with All the Ladies
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Beyond the Banner
Brewmaster
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner
El Generoso
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner
Wimbledon 2003 Screen Saver
Agency: OgilvyOne worldwide / London
Client: IBM Category: Beyond the Banner
Bi-Xenon
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW Corporate Category: Beyond the Banner
Blues"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner
Indie"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner
Metal"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner
The Deal"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner
New Beetle Convertible
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Beyond the Banner
Award:
2004 Design Merit Award
Agency:
Flavour / Toronto
Client:
Flavour
Title:
Flavour
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04067D
Award:
2004 Design Merit Award
Agency:
freelancer / Bangalore
Client:
R.Thean Moli
Title:
Divorce Lawyer
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04068D
Award:
2004 Design Merit Award
Agency:
graham clifford design / new york
Client:
working class
Title:
stationery
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04069D
Award:
2004 Design Merit Award
Agency:
Mother Advertising Ltd / London
Client:
The Home Office
Title:
Frank Dat Pack
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04071D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather/The Brand Integration Group / New York
Client:
Times Square Alliance
Title:
Times Square Alliance Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04072D
Award:
2004 Design Merit Award
Agency:
olson + company / Minneapolis
Client:
olson and company advertising
Title:
o+co identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04073D
Award:
2004 Design Merit Award
Agency:
Publicis / Toronto
Client:
Creative Painted Environments
Title:
Creative Painted Environments
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04074D
Award:
2004 Design Merit Award
Agency:
RMG David / New Delhi
Client:
RMG David
Title:
Childhood
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04075D
Award:
2004 Design Merit Award
Agency:
Ryan & Deslauriers / Montreal
Client:
Ryan & Deslauriers
Title:
Ryan and Deslauriers Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04076D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / New Delhi
Client:
Uttaranchal Bamboo and Fiber Development Board
Title:
bamboo
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04077D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Limbo Films
Title:
Limbo Films Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04078D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
noodlin' Restaurant
Title:
noodlin' Restaurant Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04079D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Tenderloin Rare Books
Title:
Tenderloin Rare Books Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04080D
Award:
2004 Design Merit Award
Agency:
Shine Advertising / Madison
Client:
Shine Advertising
Title:
Shine Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04081D
Award:
2004 Design Merit Award
Agency:
Team Young & Rubicam / Dubai
Client:
Suresh Photographer
Title:
Photographer
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04082D
Award:
2004 Interactive Merit Award
Agency:
Euro RSCG Interaction Brasil / São Paulo
Client:
TIM
Title:
Japain, Italian, Russian
Category:
Wireless / Wireless - Campaign
Annual ID:
04220N
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DfT
Title:
Wheelchair
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04371A
Award:
2004 Advertising Merit Award
Agency:
Adfactors Advertising / Mumbai
Client:
The Vatsalya Foundation
Title:
Sleeping Boy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04372A
Award:
2004 Advertising Merit Award
Agency:
Brainchild Creative / San Francisco
Client:
Minnetonka Peewee Hockey
Title:
Peewee Hockey
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04373A
Award:
2004 Advertising Merit Award
Agency:
J. Walter Thompson Lisbon / Algés
Client:
Salvation Army
Title:
João
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04375A
Award:
2004 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / New York
Client:
NYODN
Title:
I Heart NY
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04376A
Award:
2004 Advertising Merit Award
Agency:
Octane, Inc. / Milwaukee
Client:
Salvation Army
Title:
Everything
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04377A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy / Chicago
Client:
Steppenwolf Theater
Title:
I Just Stopped By To See The Man"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04378A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Dolphin
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04379A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Seabird
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04380A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Cheetah
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04381A
Award:
2004 Advertising Merit Award
Agency:
OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client:
Women's Aid Organisation
Title:
Figures
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04382A
Award:
2004 Advertising Merit Award
Agency:
Publicis / Toronto
Client:
Aids Committee of Toronto
Title:
Aids Walk"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04383A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Royal London Society for the Blind
Title:
Tins
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04384A
Award:
2004 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Is This You
Category:
Beyond the Banner
Annual ID:
04102N
Award:
2004 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Nikebeautiful
Category:
Beyond the Banner
Annual ID:
04103N
Award:
2004 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Presto
Category:
Beyond the Banner
Annual ID:
04104N
Award:
2004 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Something
Category:
Beyond the Banner
Annual ID:
04105N
Award:
2004 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Pods Unite
Category:
Beyond the Banner
Annual ID:
04107N
Award:
2004 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Coping with All the Ladies
Category:
Beyond the Banner
Annual ID:
04108N
Award:
2004 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Brewmaster
Category:
Beyond the Banner
Annual ID:
04110N
Award:
2004 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
El Generoso
Category:
Beyond the Banner
Annual ID:
04111N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW Z4 Endorphines
Category:
Beyond the Banner
Annual ID:
04112N
Award:
2004 Interactive Merit Award
Agency:
Loducca Publicidade / São Paulo
Client:
2001 VIDEOLOCADORA
Title:
REC
Category:
Beyond the Banner
Annual ID:
04113N
Award:
2004 Interactive Merit Award
Agency:
Modem Media / Norwalk
Client:
Heineken USA
Title:
Hoax
Category:
Beyond the Banner
Annual ID:
04114N
Award:
2004 Interactive Merit Award
Agency:
OgilvyOne worldwide / London
Client:
IBM
Title:
Wimbledon 2003 Screen Saver
Category:
Beyond the Banner
Annual ID:
04116N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi / Frankfurt
Client:
Bonsai Rüger
Title:
The Bonsite
Category:
Beyond the Banner
Annual ID:
04117N
Award:
2004 Interactive Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW Corporate
Title:
Bi-Xenon
Category:
Beyond the Banner
Annual ID:
04118N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
Blues"
Category:
Beyond the Banner
Annual ID:
04119N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
EKG"
Category:
Beyond the Banner
Annual ID:
04120N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
Indie"
Category:
Beyond the Banner
Annual ID:
04122N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
Metal"
Category:
Beyond the Banner
Annual ID:
04123N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
The Deal"
Category:
Beyond the Banner
Annual ID:
04124N
Award:
2004 Interactive Merit Award
Agency:
Zugara / Los Angeles
Client:
Reebok
Title:
RBK Whodunit?
Category:
Beyond the Banner
Annual ID:
04125N
Award:
2004 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
New Beetle Convertible
Category:
Beyond the Banner
Annual ID:
04131N