The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Brewmaster, Minimaids, Mark's Idea
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Beyond the Banner / Beyond the Banner - Campaign
film on off, advert on off, audio on off, Touareg on off microsite
Agency: Tribal DDB / london
Client: Volkswagen Category: Beyond the Banner / Beyond the Banner - Campaign
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Agency: Venables, Bell & Partners / San Francisco
Client: Napster Category: Beyond the Banner / Beyond the Banner - Campaign
Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Outdoor / Outdoor: Campaign
Ring, Pod, Hook, Kryptonite, Saucer
Agency: Campbell Doyle Dye / London
Client: Ouch Category: Outdoor / Outdoor: Campaign
Smitten, Car Types, 0-60
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Lennon, Richards, Kurt Cobain
Agency: la comunidad / Miami Beach
Client: Rolling Stone Category: Outdoor / Outdoor: Campaign
Brand, Burn, Shock, Stab
Agency: Leo Burnett Company / Chicago
Client: Altoids Strips Category: Outdoor / Outdoor: Campaign
Navy, Monkey, Rocket, Floods, Africa
Agency: M&C Saatchi / Sydney
Client: Il Vizio Category: Outdoor / Outdoor: Campaign
KRASS-eyewear-campaign-Cup, KRASS-eyewear-campaign-Door, KRASS-eyewear-campaign-Pear, KRASS-eyewear-campaign-Canister, KRASS-eyewear-campaign-Pot.
Agency: Scholz & Friends / Berlin
Client: Goertz + Krass Optik GmbH Category: Outdoor / Outdoor: Campaign
Purple, Yellow, Pink
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Outdoor / Outdoor: Campaign
More Design
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Designåret 2005, SVID/Svensk Form Category: Brand and Corporate Identity Design / Logo/Trademark
National Poetry Slam Identity
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: National Poetry Slam Category: Brand and Corporate Identity Design / Logo/Trademark
Fingerprint
Agency: Highwood Communications / Calgary
Client: Braille It Category: Brand and Corporate Identity Design / Logo/Trademark
Nike HRM/SDM interactive tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Nike Oregon Series Interactive Tutorial
Agency: IA Collaborative / Chicago
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
MTV CD Rom
Agency: MTV Networks / New York
Client: MTV Networks Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
601 SPACE PROJECT
Agency: communication design 601 Bisang / Seoul
Client: 601 BISANG Publications Category: Brand and Corporate Identity / Booklet/Brochure
Brochure
Agency: DGWB Advertising / Santa Ana
Client: Triad Financial Category: Brand and Corporate Identity / Booklet/Brochure
Balanço Social
Agency: DPZ Propaganda Ltda / Rio de Janeiro
Client: Coca-Cola Category: Brand and Corporate Identity / Booklet/Brochure
BT Home Computing - Tax Break
Agency: Duffy London / London
Client: BT/Sputnik Communications Category: Brand and Corporate Identity / Booklet/Brochure
Fish Eagle "A Different Perspective"
Agency: FCB South Africa Cape Town / Cape Town
Client: Flight of the Fish Eagle Brandy Category: Brand and Corporate Identity / Booklet/Brochure
Ion Launch Kit
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Corporation Category: Brand and Corporate Identity / Booklet/Brochure
Wood on Wood
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Brand and Corporate Identity / Booklet/Brochure
The Global City
Agency: MORI Building / Minato-Ku
Client: MORI Building Co., Ltd. Category: Brand and Corporate Identity / Booklet/Brochure
Der Mausetod (The Death of the Mouse)
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Ogilvy & Mather Frankfurt Category: Brand and Corporate Identity / Booklet/Brochure
Mobiliteit (Mobility)
Agency: samenwerkende ontwerpers / 1016 BN Amsterdam
Client: Grafische Cultuurstichting Category: Brand and Corporate Identity / Booklet/Brochure
Report-of-environmental-protection-2003"
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
smart roadster & smart roadster-coupé main catalogue 2003
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: smart gmbh Category: Brand and Corporate Identity / Booklet/Brochure
Brandbook"
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: smart gmbh Category: Brand and Corporate Identity / Booklet/Brochure
Cocaine Wrap
Agency: Abbott Mead Vickers BBDO / London
Client: DfT (Department for Transport) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Miracle Drive
Agency: Network BBDO / Johannesburg
Client: Chabad House Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Cardboard Sofa
Agency: Saatchi & Saatchi / London
Client: Saatchi & Saatchi Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Gash, Scratch, Stain
Agency: archer>malmo / Memphis
Client: Furniture Medic Category: Direct Mail / Direct Mail: Campaign
Lie, Toilet, Valentine
Agency: Downtown Partners DDB / Toronto
Client: Donato Hair Salon Category: Direct Mail / Direct Mail: Campaign
Wave I, Wave II, Wave III, Wave IV
Agency: Wunderman / Irvine
Client: Jaguar North America Category: Direct Mail / Direct Mail: Campaign
3fm Alarm Clock
Agency: Lobo / São Paulo
Client: Bates not just films Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
VMA's Best R&B
Agency: Lobo / São Paulo
Client: MTV Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Fox Sports NFL "Shockey"
Agency: Motion Theory / Venice
Client: Fox Sports Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
mtvU: Rock "N" Roll
Agency: MTV Networks / New York
Client: mtvU Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Barbie Archetypal Motion Tool Kit
Agency: Ogilvy & Mather / Culver City
Client: Mattel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2004 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Brewmaster, Minimaids, Mark's Idea
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04126N
Award:
2004 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Johnny Bottle Opener Hands, For the Ladies, El Generoso
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04127N
Award:
2004 Interactive Merit Award
Agency:
Tribal DDB / london
Client:
Volkswagen
Title:
film on off, advert on off, audio on off, Touareg on off microsite
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04128N
Award:
2004 Interactive Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
Napster
Title:
quote;Jailbreakquote;, quote;EKGquote;, quote;The Dealquote;
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
04129N
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Ritchie McCaw, Jonah Lomu, Tana Umaga, London Outdoor, Tube Station
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04253A
Award:
2004 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Ouch
Title:
Ring, Pod, Hook, Kryptonite, Saucer
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04254A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Smitten, Car Types, 0-60
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04255A
Award:
2004 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Rolling Stone
Title:
Lennon, Richards, Kurt Cobain
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04256A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Altoids Strips
Title:
Brand, Burn, Shock, Stab
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04257A
Award:
2004 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Il Vizio
Title:
Navy, Monkey, Rocket, Floods, Africa
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04258A
Award:
2004 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Goertz + Krass Optik GmbH
Title:
KRASS-eyewear-campaign-Cup, KRASS-eyewear-campaign-Door, KRASS-eyewear-campaign-Pear, KRASS-eyewear-campaign-Canister, KRASS-eyewear-campaign-Pot.
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04259A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple
Title:
Purple, Yellow, Pink
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04260A
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Designåret 2005, SVID/Svensk Form
Title:
More Design
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04070D
Award:
2004 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
National Poetry Slam
Title:
National Poetry Slam Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04083D
Award:
2004 Design Merit Award
Agency:
Highwood Communications / Calgary
Client:
Braille It
Title:
Fingerprint
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
04084D
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike HRM/SDM interactive tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04187N
Award:
2004 Interactive Merit Award
Agency:
IA Collaborative / Chicago
Client:
Nike
Title:
Nike Oregon Series Interactive Tutorial
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04188N
Award:
2004 Interactive Merit Award
Agency:
MTV Networks / New York
Client:
MTV Networks
Title:
MTV CD Rom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04189N
Award:
2004 Design Merit Award
Agency:
communication design 601 Bisang / Seoul
Client:
601 BISANG Publications
Title:
601 SPACE PROJECT
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04048D
Award:
2004 Design Merit Award
Agency:
DGWB Advertising / Santa Ana
Client:
Triad Financial
Title:
Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04049D
Award:
2004 Design Merit Award
Agency:
DPZ Propaganda Ltda / Rio de Janeiro
Client:
Coca-Cola
Title:
Balanço Social
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04050D
Award:
2004 Design Merit Award
Agency:
Duffy London / London
Client:
BT/Sputnik Communications
Title:
BT Home Computing - Tax Break
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04051D
Award:
2004 Design Merit Award
Agency:
FCB South Africa Cape Town / Cape Town
Client:
Flight of the Fish Eagle Brandy
Title:
Fish Eagle "A Different Perspective"
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04052D
Award:
2004 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn Corporation
Title:
Ion Launch Kit
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04053D
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Wood on Wood
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04055D
Award:
2004 Design Merit Award
Agency:
MORI Building / Minato-Ku
Client:
MORI Building Co., Ltd.
Title:
The Global City
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04056D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Ogilvy & Mather Frankfurt
Title:
Der Mausetod (The Death of the Mouse)
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04057D
Award:
2004 Design Merit Award
Agency:
samenwerkende ontwerpers / 1016 BN Amsterdam
Client:
Grafische Cultuurstichting
Title:
Mobiliteit (Mobility)
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04058D
Award:
2004 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
Report-of-environmental-protection-2003"
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04059D
Award:
2004 Design Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
smart gmbh
Title:
smart roadster & smart roadster-coupé main catalogue 2003
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04060D
Award:
2004 Design Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
smart gmbh
Title:
Brandbook"
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04061D
Award:
2004 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DfT (Department for Transport)
Title:
Cocaine Wrap
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04186D
Award:
2004 Design Merit Award
Agency:
Network BBDO / Johannesburg
Client:
Chabad House
Title:
Miracle Drive
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04187D
Award:
2004 Design Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Saatchi & Saatchi
Title:
Cardboard Sofa
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04188D
Award:
2004 Design Merit Award
Agency:
archer>malmo / Memphis
Client:
Furniture Medic
Title:
Gash, Scratch, Stain
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04169D
Award:
2004 Design Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Donato Hair Salon
Title:
Lie, Toilet, Valentine
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04170D
Award:
2004 Design Merit Award
Agency:
Wunderman / Irvine
Client:
Jaguar North America
Title:
Wave I, Wave II, Wave III, Wave IV
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04173D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Bates not just films
Title:
3fm Alarm Clock
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04174D
Award:
2004 Design Merit Award
Agency:
Lobo / São Paulo
Client:
MTV
Title:
VMA's Best R&B
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04175D
Award:
2004 Design Merit Award
Agency:
Motion Theory / Venice
Client:
Fox Sports
Title:
Fox Sports NFL "Shockey"
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04176D
Award:
2004 Design Merit Award
Agency:
MTV Networks / New York
Client:
mtvU
Title:
mtvU: Rock "N" Roll
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
04177D