The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
What Color Do You Bleed
Agency: Wieden+Kennedy / New York
Client: ESPN The Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Kukini
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
No you can't
Agency: herraiz soto & co / barcelona
Client: Mahou Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
MINI One D Flyer
Agency: Jung von Matt AG / Hamburg
Client: BMW AG Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Iraq?s cultural treasures
Agency: Heye & Partner GmbH / Hamburg
Client: Deutsche UNESCO-Kommission Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Cancer Dolls
Agency: McCann Erickson India / Mumbai
Client: Lucknow Cancer Institute Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Save-it Stickers
Agency: Saatch & Saatch Singapore / Singapore
Client: Singapore Environment Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Mirrors
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
CNN
Agency: TBWA\Singapore / Singapore
Client: Samsonite Category: Newspaper / Newspaper 600 Lines or Less: Single
7th Marines
Agency: TBWA\Singapore / Singapore
Client: Sphere Category: Newspaper / Newspaper 600 Lines or Less: Single
Mall
Agency: Barkley Evergreen & Partners / Kansas City
Client: I Love a Mystery Books Category: Newspaper / Newspaper 600 Lines or Less: Single
Kiss
Agency: BBDO Atlanta / Atlanta
Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Menu
Agency: Big&Tall Advertising / Tarrytown
Client: Hooters of Boston Category: Newspaper / Newspaper 600 Lines or Less: Single
Each Year They Come
Agency: DGWB Advertising / Santa Ana
Client: Wienerschnitzel/Galardi Group Category: Newspaper / Newspaper 600 Lines or Less: Single
Midget
Agency: Fallon / Minneapolis
Client: Dixie's Category: Newspaper / Newspaper 600 Lines or Less: Single
Senso
Agency: leo burnett / mumbai
Client: Sesnso Ristorante Category: Newspaper / Newspaper 600 Lines or Less: Single
Chair
Agency: Lu?as / Brooklyn
Client: Discount Office Furniture Category: Newspaper / Newspaper 600 Lines or Less: Single
Camera
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette Management (S.E.A) Category: Newspaper / Newspaper 600 Lines or Less: Single
Barley Bag"
Agency: Publicis / Toronto
Client: Amsterdam Brewing Company Category: Newspaper / Newspaper 600 Lines or Less: Single
$60 SHIRT. $75 JEANS."
Agency: Saatchi & Saatchi / New York
Client: P&G/TIDE Category: Newspaper / Newspaper 600 Lines or Less: Single
Wake Up Call
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Laila
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Fascination
Agency: DDBParis / Paris
Client: Audi Category: Consumer Television / Consumer Television Over :30 Single
Attack of the Snowman
Agency: DENTSU INC.Tokyo / Tokyo
Client: Yellow Hat Ltd. Category: Consumer Television / Consumer Television Over :30 Single
History
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
23 vs. 39
Agency: Element 79 Partners / Chicago
Client: Gatorade Category: Consumer Television / Consumer Television Over :30 Single
USPS
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Next Shift
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Julie
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
Kevin
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
The Osbournes: Those Were the Days
Agency: MTV Networks / New York
Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Mothman
Agency: Net#work BBDO / Johannesburg
Client: Opel Corsa Lite Category: Consumer Television / Consumer Television Over :30 Single
One Hour Photo
Agency: Ogilvy & Mather / New York
Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia Category: Consumer Television / Consumer Television Over :30 Single
Gator
Agency: Rainey Kelly Campbell Roalfe/Y&R / London
Client: Land Rover Category: Consumer Television / Consumer Television Over :30 Single
Soggy Pants
Agency: TBWA Hunt Lascaris / Johannesburg
Client: City Lodge Category: Consumer Television / Consumer Television Over :30 Single
Makeshift
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Consumer Television / Consumer Television Over :30 Single
Gamebreakers
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Everyday
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Ice Cream Truck, Unclear, Smaller Babies
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Delegating, Double, Orchestra
Agency: la comunidad / Miami Beach
Client: Manos del Sur Category: Public Service/Political / Public Service/Political Television: Campaign
Shane and Peter, Jill and Linda, Eric and Larry
Agency: WONGDOODY / Seattle
Client: Real Change Category: Public Service/Political / Public Service/Political Television: Campaign
Porno, Mexico, Anthem
Agency: Young and Rubicam / Irvine
Client: Newport Beach Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Thermo Virtual Lab
Agency: Hill, Holliday, Connors, Cosmopulos / Boston
Client: Thermo Electron Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Showmail Email
Agency: IQ television group / Atlanta
Client: National Geographic Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Screensaver Fraport
Agency: Scholz & Volkmer / Wiesbaden
Client: Fraport AG Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shot
Agency: TBWA\London / London
Client: TBWA\London Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Bible - Creative Club Annual
Agency: Ogilvy Brasil Comunicação Ltda. / Rio de Janeiro
Client: Creative Club of Rio de Janeiro Category: Publication Design / Trade Magazine Full Issue
Treo 600 True Size Screen Calibrator
Agency: Exemplum / Blacksburg
Client: PalmOne Category: E-Commerce / E-Commerce - Other Digital Advertising
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN The Magazine
Title:
What Color Do You Bleed
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04204A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Kukini
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04205A
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Mahou
Title:
No you can't
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
04191N
Award:
2004 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
BMW AG
Title:
MINI One D Flyer
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04155A
Award:
2004 Advertising Merit Award
Agency:
Heye & Partner GmbH / Hamburg
Client:
Deutsche UNESCO-Kommission
Title:
Iraq?s cultural treasures
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04392A
Award:
2004 Advertising Merit Award
Agency:
McCann Erickson India / Mumbai
Client:
Lucknow Cancer Institute
Title:
Cancer Dolls
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04393A
Award:
2004 Advertising Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Singapore Environment Council
Title:
Save-it Stickers
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04394A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Mirrors
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04110A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Samsonite
Title:
CNN
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04126A
Award:
2004 Advertising Merit Award
Agency:
TBWA\Singapore / Singapore
Client:
Sphere
Title:
7th Marines
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04127A
Award:
2004 Advertising Merit Award
Agency:
Barkley Evergreen & Partners / Kansas City
Client:
I Love a Mystery Books
Title:
Mall
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04139A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Stamps Unlimited
Title:
Kiss
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04140A
Award:
2004 Advertising Merit Award
Agency:
Big&Tall Advertising / Tarrytown
Client:
Hooters of Boston
Title:
Menu
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04141A
Award:
2004 Advertising Merit Award
Agency:
DGWB Advertising / Santa Ana
Client:
Wienerschnitzel/Galardi Group
Title:
Each Year They Come
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04142A
Award:
2004 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Dixie's
Title:
Midget
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04143A
Award:
2004 Advertising Merit Award
Agency:
leo burnett / mumbai
Client:
Sesnso Ristorante
Title:
Senso
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04145A
Award:
2004 Advertising Merit Award
Agency:
Lu?as / Brooklyn
Client:
Discount Office Furniture
Title:
Chair
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04146A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Gillette Management (S.E.A)
Title:
Camera
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04147A
Award:
2004 Advertising Merit Award
Agency:
Publicis / Toronto
Client:
Amsterdam Brewing Company
Title:
Barley Bag"
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04148A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
P&G/TIDE
Title:
$60 SHIRT. $75 JEANS."
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
04149A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Wake Up Call
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04430A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Laila
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04431A
Award:
2004 Advertising Merit Award
Agency:
DDBParis / Paris
Client:
Audi
Title:
Fascination
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04432A
Award:
2004 Advertising Merit Award
Agency:
DENTSU INC.Tokyo / Tokyo
Client:
Yellow Hat Ltd.
Title:
Attack of the Snowman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04433A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04434A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Greetings
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04435A
Award:
2004 Advertising Merit Award
Agency:
Element 79 Partners / Chicago
Client:
Gatorade
Title:
23 vs. 39
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04436A
Award:
2004 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
USPS
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04437A
Award:
2004 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Next Shift
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04438A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Morgan Stanley
Title:
Julie
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04439A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Morgan Stanley
Title:
Kevin
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04440A
Award:
2004 Advertising Merit Award
Agency:
MTV Networks / New York
Client:
MTV
Title:
The Osbournes: Those Were the Days
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04441A
Award:
2004 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Opel Corsa Lite
Title:
Mothman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04442A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
American Express
Title:
One Hour Photo
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04443A
Award:
2004 Advertising Merit Award
Agency:
Publicis Mojo / Southbank
Client:
Nike Australia
Title:
Rugby Keep the Ball Alive
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04444A
Award:
2004 Advertising Merit Award
Agency:
Rainey Kelly Campbell Roalfe/Y&R / London
Client:
Land Rover
Title:
Gator
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04445A
Award:
2004 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
City Lodge
Title:
Soggy Pants
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04446A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN Brand
Title:
Makeshift
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04447A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Gamebreakers
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04448A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Everyday
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04449A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Ice Cream Truck, Unclear, Smaller Babies
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04408A
Award:
2004 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Manos del Sur
Title:
Delegating, Double, Orchestra
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04409A
Award:
2004 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Real Change
Title:
Shane and Peter, Jill and Linda, Eric and Larry
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04410A
Award:
2004 Advertising Merit Award
Agency:
Young and Rubicam / Irvine
Client:
Newport Beach Film Festival
Title:
Porno, Mexico, Anthem
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04411A
Award:
2004 Interactive Merit Award
Agency:
Hill, Holliday, Connors, Cosmopulos / Boston
Client:
Thermo Electron
Title:
Thermo Virtual Lab
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04154N
Award:
2004 Interactive Merit Award
Agency:
IQ television group / Atlanta
Client:
National Geographic
Title:
Showmail Email
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04155N
Award:
2004 Interactive Merit Award
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Fraport AG
Title:
Screensaver Fraport
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04156N
Award:
2004 Interactive Merit Award
Agency:
TBWA\London / London
Client:
TBWA\London
Title:
Shot
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04157N
Award:
2004 Design Merit Award
Agency:
Ogilvy Brasil Comunicação Ltda. / Rio de Janeiro
Client:
Creative Club of Rio de Janeiro
Title:
Bible - Creative Club Annual
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
04141D
Award:
2004 Interactive Merit Award
Agency:
Exemplum / Blacksburg
Client:
PalmOne
Title:
Treo 600 True Size Screen Calibrator
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
04205N