The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Fidel Castro's Speech
Agency: J. Walter Thompson / São Paulo
Client: Pfizer Category: Newspaper / Newspaper Over 600 Lines: Single
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Single
Hole
Agency: Leo Burnett India / Mumbai
Client: McDonalds Category: Newspaper / Newspaper Over 600 Lines: Single
Broom
Agency: Lowe Bull / Bryanston
Client: Unilever - AXE Category: Newspaper / Newspaper Over 600 Lines: Single
Elephants
Agency: Publicis Conseil / Paris
Client: Renault Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Mountain
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Sahara
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Police Officer - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Bus
Agency: Y&R Buenos Aires / Capital Federal
Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Single
"Left Behind"
Agency: Young & Rubicam / Kuala Lumpur
Client: Cerebos (M) Sdn Bhd Category: Newspaper / Newspaper Over 600 Lines: Single
White
Agency: He Said She Said / Hamburg
Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Maple Syrup
Agency: Hunt Adkins / Minneapolis
Client: Cub Scout Pack #102 Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
27th Portland International Film Festival
Agency: Sandstrom Design / Portland
Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Obituary
Agency: Sawyer Riley Compton / Atlanta
Client: The Atlanta Red Cross Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Flag
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
We Gave Blood
Agency: BMF Advertising / Pyrmont
Client: Australian Red Cross Blood Service Category: Public Service/Political / Public Service/Political Television: Single
Voice
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Husband
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
The Firm
Agency: FCB Paris / Clichy cedex
Client: INPES Passive Smoking Category: Public Service/Political / Public Service/Political Television: Single
Kid
Agency: Martin|Williams / Minneapolis
Client: Mediawise Category: Public Service/Political / Public Service/Political Television: Single
Little Girl
Agency: McCann Erickson India, New Delhi / New Delhi
Client: www.prayas.org Category: Public Service/Political / Public Service/Political Television: Single
Permission
Agency: Publicis NY / New York
Client: MTV Category: Public Service/Political / Public Service/Political Television: Single
Establishing a Character
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Special FX
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
HEART OF VOLVO
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS CORPORATION Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Anti-Smoking: Stupid.ca
Agency: Bensimon Byrne / Toronto
Client: Ministry of Health and Long Term Care Category: Integrated Branding Campaign
Jump In
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding Campaign
Chrismahanukwanzakah
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Integrated Branding Campaign
VOLVO V50
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN/VOLVO V50 Category: Integrated Branding Campaign
KALLES-WIN A REAL SANDWICH-GRAM!
Agency: Forsman & Bodenfors / Gothenburg
Client: ABBA SEAFOOD Category: Integrated Branding Campaign
Life On Board
Agency: Fuel Europe / Amsterdam
Client: Volvo Car Corporation Category: Integrated Branding Campaign
Mash Up
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding Campaign
Campaign For Real Beauty
Agency: OgilvyOne / New York
Client: Dove Category: Integrated Branding Campaign
The Perspectives Campaign
Agency: Wieden+Kennedy / New York
Client: SHARP Aquos Category: Integrated Branding Campaign
Live at the Apartheid Museum
Agency: TBWAGavinReddy / Johannesburg
Client: Apartheid Museum Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Shiner Outdoor
Agency: McGarrah/Jessee / Austin
Client: Spoetzl Brewery Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Stop child trafficking Camp.
Agency: Scholz & Friends / Hamburg
Client: Against Abuse Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Copyright
Agency: BBDO / Singapore
Client: Ella Cheong Spruson & Ferguson Category: Trade / Trade B/W Full Page or Spread: Single
Yule Log Screensaver Download
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Hoops
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Joystick
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts (Viking Indianhead Council, BSA) Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Hands
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
"The Graffiti-exhibition"
Agency: Scholz & Friends / Berlin
Client: Graffiti Exhibition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Mahatma Gandhi
Agency: Emphasis Media / Bangalore
Client: Kingdom Kids Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toilet Paper-2
Agency: Foote Cone & Belding (shanghai) / shanghai
Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Amnesia
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Wounded POW
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Millionaires
Agency: GSD&M / Austin
Client: Truthout.org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Churchill
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson / São Paulo
Client:
Pfizer
Title:
Fidel Castro's Speech
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05054A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Tommy"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05055A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
McDonalds
Title:
Hole
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05056A
Award:
2005 Advertising Merit Award
Agency:
Lowe Bull / Bryanston
Client:
Unilever - AXE
Title:
Broom
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05057A
Award:
2005 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Elephants
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05059A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Mountain
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05060A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Sahara
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05061A
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Exam Cheat Note - Use the Shine
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05062A
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Police Officer - Use the Shine
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05063A
Award:
2005 Advertising Merit Award
Agency:
Y&R Buenos Aires / Capital Federal
Client:
Visa Argetntina
Title:
Bus
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05064A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Cerebos (M) Sdn Bhd
Title:
"Left Behind"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05065A
Award:
2005 Design Merit Award
Agency:
He Said She Said / Hamburg
Client:
Dialogue in the Dark
Title:
White
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05185D
Award:
2005 Design Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Cub Scout Pack #102
Title:
Maple Syrup
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05186D
Award:
2005 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
NW Film Center
Title:
27th Portland International Film Festival
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05187D
Award:
2005 Design Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
The Atlanta Red Cross
Title:
Obituary
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05188D
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Flag
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05031T
Award:
2005 Advertising Merit Award
Agency:
BMF Advertising / Pyrmont
Client:
Australian Red Cross Blood Service
Title:
We Gave Blood
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05033T
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Voice
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05034T
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
BC SPCA
Title:
Husband
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05035T
Award:
2005 Advertising Merit Award
Agency:
FCB Paris / Clichy cedex
Client:
INPES Passive Smoking
Title:
The Firm
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05036T
Award:
2005 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Mediawise
Title:
Kid
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05037T
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson India, New Delhi / New Delhi
Client:
www.prayas.org
Title:
Little Girl
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05038T
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
MTV
Title:
Permission
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05039T
Award:
2005 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Establishing a Character
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05040T
Award:
2005 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Special FX
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05041T
Award:
2005 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS CORPORATION
Title:
HEART OF VOLVO
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
05139N
Award:
2005 Interactive Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Ministry of Health and Long Term Care
Title:
Anti-Smoking: Stupid.ca
Category:
Integrated Branding Campaign
Annual ID:
05185N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump In
Category:
Integrated Branding Campaign
Annual ID:
05186N
Award:
2005 Interactive Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Chrismahanukwanzakah
Category:
Integrated Branding Campaign
Annual ID:
05188N
Award:
2005 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN/VOLVO V50
Title:
VOLVO V50
Category:
Integrated Branding Campaign
Annual ID:
05189N
Award:
2005 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
ABBA SEAFOOD
Title:
KALLES-WIN A REAL SANDWICH-GRAM!
Category:
Integrated Branding Campaign
Annual ID:
05190N
Award:
2005 Interactive Merit Award
Agency:
Fuel Europe / Amsterdam
Client:
Volvo Car Corporation
Title:
Life On Board
Category:
Integrated Branding Campaign
Annual ID:
05191N
Award:
2005 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Mash Up
Category:
Integrated Branding Campaign
Annual ID:
05192N
Award:
2005 Interactive Merit Award
Agency:
OgilvyOne / New York
Client:
Dove
Title:
Campaign For Real Beauty
Category:
Integrated Branding Campaign
Annual ID:
05193N
Award:
2005 Interactive Merit Award
Agency:
Wieden+Kennedy / New York
Client:
SHARP Aquos
Title:
The Perspectives Campaign
Category:
Integrated Branding Campaign
Annual ID:
05196N
Award:
2005 Design Merit Award
Agency:
TBWAGavinReddy / Johannesburg
Client:
Apartheid Museum
Title:
Live at the Apartheid Museum
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05137D
Award:
2005 Design Merit Award
Agency:
McGarrah/Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Outdoor
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05138D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Against Abuse
Title:
Stop child trafficking Camp.
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05140D
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Ella Cheong Spruson & Ferguson
Title:
Copyright
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
05198A
Award:
2005 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Yule Log Screensaver Download
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
05171N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc.
Title:
Hoops
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
05172N
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts (Viking Indianhead Council, BSA)
Title:
Joystick
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05295A
Award:
2005 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Buenos Aires Zoo
Title:
Hands
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05297A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Graffiti Exhibition
Title:
"The Graffiti-exhibition"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05298A
Award:
2005 Advertising Merit Award
Agency:
Emphasis Media / Bangalore
Client:
Kingdom Kids
Title:
Mahatma Gandhi
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05299A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding (shanghai) / shanghai
Client:
WWF
Title:
Toilet Paper-2
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05300A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Amnesia
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05301A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Wounded POW
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05302A
Award:
2005 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Truthout.org
Title:
Millionaires
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05303A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Anglican Welfare Council
Title:
Churchill
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05304A