The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Litter Bins
Agency: Ogilvy South Africa / Cape Town
Client: City Mission Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Backwards gun
Agency: Saatchi & Saatchi Australia / Sydney
Client: National Coalition for Gun Control Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Bear
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Elephant
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seal
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tram Shelter
Agency: TBWAPHS Helsinki Ltd / Helsinki
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
2 MTV Instructoart watch and learn
Agency: Matthew Vescovo / Brooklyn
Client: MTV Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
"The Animal?s-eye-campaign"
Agency: Scholz & Friends / Berlin
Client: Konica Minolta Photo Imaging Europe GmbH Category: Trade / Trade Color Full Page or Spread: Campaign
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Trade / Trade Color Full Page or Spread: Campaign
Tripods
Agency: Saatchi & Saatchi / London
Client: Manfrotto Category: Trade / Trade Color Full Page or Spread: Campaign
Awesome
Agency: Wexley School for Girls / Seattle
Client: Modern Digital Category: Trade / Trade Color Full Page or Spread: Campaign
Red Campaign
Agency: The Richards Group / Dallas
Client: KIWI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Broiler Chickens
Agency: Abbott Mead Vickers BBDO / London
Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Magazine, Mop, Register
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
WW II
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Read it before hollywood does
Agency: leo burnett prague / Prague
Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Home Improvement
Agency: Saatchi & Saatchi Australia / Sydney
Client: UNIFEM Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
STATISTICS II
Agency: SHACKLETON / MADRID
Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Missing Posters
Agency: Y&R Singapore / Singapore
Client: SPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
scream
Agency: Jung von Matt AG / Hamburg
Client: K-fee Category: Consumer Television / Consumer Television :20 and Under: Campaign
Sealy Olympic TV
Agency: Mullen Advertising / Winston-Salem
Client: Sealy Category: Consumer Television / Consumer Television :20 and Under: Campaign
Orgy (print)
Agency: Euro RSCG Worldwide - New York / New York
Client: Chelsea Guitars Category: Newspaper / Newspaper 600 Lines or Less: Single
8 Track Cassette
Agency: Ogilvy South Africa / Cape Town
Client: Parmalat - Everfresh Category: Newspaper / Newspaper 600 Lines or Less: Single
Music Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Rec Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Tear
Agency: Publicis NY / New York
Client: Procter & Gamble - Pepto Category: Newspaper / Newspaper 600 Lines or Less: Single
Gandhi
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Single
Blue Q Air Fresheners
Agency: Charles S. Anderson Design Company / Minneapolis
Client: Blue Q Category: Package Design / Product Packaging: Campaign
Blue Q Gum Packages
Agency: Charles S. Anderson Design Company / Minneapolis
Client: Blue Q Category: Package Design / Product Packaging: Campaign
Hope Super Lights
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Japan Tobacco Inc. Category: Package Design / Product Packaging: Campaign
Invent your Scent
Agency: DEW GIBBONS / LONDON
Client: The Body Shop Category: Package Design / Product Packaging: Campaign
Dinosaur, Flower, Snowman
Agency: Downtown Partners / Toronto
Client: Pepsi QTG - Life Cereal Category: Package Design / Product Packaging: Campaign
PACKAGING
Agency: graham clifford design / New York
Client: TEANY BEVERAGE Category: Package Design / Product Packaging: Campaign
Flavoured table salt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hanson & M?hring Category: Package Design / Product Packaging: Campaign
Insane Tailors
Agency: M&C Saatchi Sydney / Sydney
Client: Herringbone Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Green Curry& Red Curry
Agency: HAKUHODOTBWAG1 / Tokyo
Client: House Foods Category: Integrated Branding Campaign / Integrated Branding
DRIVERLESS DELIVERY VEHICLE
Agency: Net#Work BBDO / Hyde Park
Client: SIMBA - GHOST POPS Category: Integrated Branding Campaign / Integrated Branding
Laying Hen
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Integrated Branding Campaign / Integrated Branding
Folders
Agency: WestWayne / Atlanta
Client: Ad Council Category: Integrated Branding Campaign / Integrated Branding
Crazyworld 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Google
Agency: Crispin Porter + Bogusky / Miami
Client: Google Category: Integrated Branding Campaign / Integrated Branding
Endangered Man
Agency: Crispin Porter + Bogusky / Miami
Client: Maxim Category: Integrated Branding Campaign / Integrated Branding
The Power of All of Us
Agency: Goodby Silverstein & Partners / San Francisco
Client: eBay Category: Integrated Branding Campaign / Integrated Branding
Abba To Zappa
Agency: Mother / London
Client: The Observer Category: Integrated Branding Campaign / Integrated Branding
BC Lions 2004 Campaign
Agency: Rethink / Vancouver
Client: BC Lions Category: Integrated Branding Campaign / Integrated Branding
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
City Mission
Title:
Litter Bins
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05305A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
National Coalition for Gun Control
Title:
Backwards gun
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05306A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Bear
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05307A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Elephant
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05308A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Seal
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05309A
Award:
2005 Advertising Merit Award
Agency:
TBWAPHS Helsinki Ltd / Helsinki
Client:
Amnesty International
Title:
Tram Shelter
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05310A
Award:
2005 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
C&A Fashion
Title:
Virtual Lover
Category:
Wireless
Annual ID:
05214N
Award:
2005 Advertising Merit Award
Agency:
Matthew Vescovo / Brooklyn
Client:
MTV
Title:
2 MTV Instructoart watch and learn
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Annual ID:
05108T
Award:
2005 Advertising Merit Award
Agency:
Client:
STHIL
Title:
Blowers
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05205A
Award:
2005 Advertising Merit Award
Agency:
Client:
STIHL
Title:
Cut Your Brush
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05206A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Konica Minolta Photo Imaging Europe GmbH
Title:
"The Animal?s-eye-campaign"
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05207A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
"The Noise-protection-windows-by-weru-campaign"
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05208A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Manfrotto
Title:
Tripods
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05210A
Award:
2005 Advertising Merit Award
Agency:
Wexley School for Girls / Seattle
Client:
Modern Digital
Title:
Awesome
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05211A
Award:
2005 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
KIWI
Title:
Red Campaign
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
05169A
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
RSPCA
Title:
Broiler Chickens
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05288A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Magazine, Mop, Register
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05289A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WW II
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05290A
Award:
2005 Advertising Merit Award
Agency:
leo burnett prague / Prague
Client:
Association of librarians of the Czech Republic
Title:
Read it before hollywood does
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05291A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
UNIFEM
Title:
Home Improvement
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05292A
Award:
2005 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
SAVE THE CHILDREN
Title:
STATISTICS II
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05293A
Award:
2005 Advertising Merit Award
Agency:
Y&R Singapore / Singapore
Client:
SPCA
Title:
Missing Posters
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05294A
Award:
2005 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
K-fee
Title:
scream
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
05096T
Award:
2005 Advertising Merit Award
Agency:
Mullen Advertising / Winston-Salem
Client:
Sealy
Title:
Sealy Olympic TV
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
05097T
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Worldwide - New York / New York
Client:
Chelsea Guitars
Title:
Orgy (print)
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05078A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Parmalat - Everfresh
Title:
8 Track Cassette
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05079A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Music Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05080A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Rec Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05081A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Procter & Gamble - Pepto
Title:
Tear
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05082A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Gandhi
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05083A
Award:
2005 Design Merit Award
Agency:
Charles S. Anderson Design Company / Minneapolis
Client:
Blue Q
Title:
Blue Q Air Fresheners
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05090D
Award:
2005 Design Merit Award
Agency:
Charles S. Anderson Design Company / Minneapolis
Client:
Blue Q
Title:
Blue Q Gum Packages
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05091D
Award:
2005 Design Merit Award
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Japan Tobacco Inc.
Title:
Hope Super Lights
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05092D
Award:
2005 Design Merit Award
Agency:
DEW GIBBONS / LONDON
Client:
The Body Shop
Title:
Invent your Scent
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05093D
Award:
2005 Design Merit Award
Agency:
Downtown Partners / Toronto
Client:
Pepsi QTG - Life Cereal
Title:
Dinosaur, Flower, Snowman
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05094D
Award:
2005 Design Merit Award
Agency:
graham clifford design / New York
Client:
TEANY BEVERAGE
Title:
PACKAGING
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05095D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hanson & M?hring
Title:
Flavoured table salt
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05096D
Award:
2005 Design Merit Award
Agency:
Walt Disney Studios / Burbank
Client:
Buena Vista Pictures Marketing
Title:
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05111N
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Sydney / Sydney
Client:
Herringbone
Title:
Insane Tailors
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
05088A
Award:
2005 Advertising Merit Award
Agency:
HAKUHODOTBWAG1 / Tokyo
Client:
House Foods
Title:
Green Curry& Red Curry
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05011G
Award:
2005 Advertising Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
SIMBA - GHOST POPS
Title:
DRIVERLESS DELIVERY VEHICLE
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05014G
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Vier Pfoten e.V. Foundation for Animal Welfare
Title:
Laying Hen
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05015G
Award:
2005 Advertising Merit Award
Agency:
WestWayne / Atlanta
Client:
Ad Council
Title:
Folders
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05016G
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Crazyworld 2
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05026G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Google
Title:
Google
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05027G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Maxim
Title:
Endangered Man
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05028G
Award:
2005 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
eBay
Title:
The Power of All of Us
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05029G
Award:
2005 Advertising Merit Award
Agency:
Mother / London
Client:
The Observer
Title:
Abba To Zappa
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05031G
Award:
2005 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
BC Lions 2004 Campaign
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05032G
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05033G