The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Nike Basketball: Chamber of Fear
Agency: Wieden+Kennedy Tokyo / Minato-ku
Client: Nike Asia Pacific Category: Integrated Branding Campaign / Integrated Branding
The Gold House
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Centre for management of the built Enviroment Category: Environmental Design / Environmental Design: Signage
Polar Music Prize 2004
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Polar Music Prize Category: Environmental Design / Environmental Design: Signage
ASICS Lounge Athens 2004
Agency: Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client: ASICS Europe Category: Environmental Design / Environmental Design: Signage
Green & Red Curry
Agency: HAKUHODOTBWAG1 / Tokyo
Client: House Foods Category: Environmental Design / Environmental Design: Signage
Liv-lit
Agency: Yoshiaki Nishimura / Tokyo
Client: Kansai Electric Power Co., Inc. Category: Environmental Design / Environmental Design: Signage
Mouse
Agency: BatesAsia/Shanghai / Shanghai
Client: China Forbidden Drunk-Driving Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Stop
Agency: J. Walter Thompson / São Paulo
Client: Alcoholics Anonymous Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Old Lady
Agency: OgilvyInteractive / São Paulo
Client: Parkinson Brazilian Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save Lives Game
Agency: publicismojo auckland / Auckland
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Legendary Pirates
Agency: Second Story Interactive Studios / Portland
Client: Pirate Soul Museum Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
365&36.5 communications
Agency: 601Bisang / Seoul
Client: 601Bisang Category: Collateral Design / Self-Promotion - Single Only
Bransch No. 3
Agency: Bransch Inc. / New York
Client: Bransch Inc. Category: Collateral Design / Self-Promotion - Single Only
Napoleon Dynamite Holiday Card
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Collateral Design / Self-Promotion - Single Only
"KOKOKU"
Agency: good design company co.,inc. / Shibuya-ku
Client: HAKUHODO Category: Publication Design / Consumer Magazine Full Issue
Big Chicagoland
Agency: Hans Seeger / Wauwatosa
Client: Big Magazine Category: Publication Design / Consumer Magazine Full Issue
Arena Homme Plus 21 + 22
Agency: lloyd and company / New York
Client: Arena Homme Plus 21 + 22 Category: Publication Design / Consumer Magazine Full Issue
Bow
Agency: Arnold Worldwide / Toronto
Client: Volkswagen Canada Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Found
Agency: BBDO Atlanta / Atlanta
Client: Polartec/ High Country Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ashton
Agency:
Client: In Touch Magazine Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Mini Mouse
Agency: BBDO / Singapore
Client: BMW Malaysia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Orgy (print)
Agency: Euro RSCG Worldwide - New York / New York
Client: Chelsea Guitars Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Baygon "Insects Of The World"
Agency: Foote Cone & Belding Singapore / Singapore
Client: SC Johnson & Son Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Suntan
Agency: JWT Shanghai / Shanghai
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tetris
Agency: LOWE Bangkok / Bangkok
Client: Unilever - AXE Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug
Agency: M&C Saatchi Singapore / Singapore
Client: Toykar Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tide-Furry
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Tide Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Route 66
Agency: TBWA Singapore / Singapore
Client: MINI Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Test drive
Agency: TBWA Singapore / Singapore
Client: MINI Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Old lady
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Bic Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Monkey
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Hansaplast Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Cops
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"Same Old Label"
Agency: Young & Rubicam / Kuala Lumpur
Client: Campbell Soup Southeast Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"Left Behind"
Agency: Young & Rubicam / Kuala Lumpur
Client: Cerebos (M) Sdn Bhd Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Submerged Hoarding
Agency: CONTRACT ADVERTISING / MUMBAI
Client: Fame Adlabs Category: Outdoor / Outdoor: Single
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Outdoor / Outdoor: Single
Camouflage
Agency: Fallon New York / New York
Client: TIME Magazine Category: Outdoor / Outdoor: Single
Baygon "Insects Of The World"
Agency: Foote Cone & Belding Singapore / Singapore
Client: SC Johnson & Son Category: Outdoor / Outdoor: Single
Wading depth
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Outdoor / Outdoor: Single
Bubbles
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd Category: Outdoor / Outdoor: Single
Burst Bubble
Agency: McCann Erickson India / Mumbai
Client: Big Babol Bubble Gum Category: Outdoor / Outdoor: Single
Distort
Agency: Ogilvy & Mather Advertising Taiwan / Taipei
Client: Nike Category: Outdoor / Outdoor: Single
Tree
Agency: Publicis Frankfurt GmbH / Frankfurt
Client: Renault Deutschland Category: Outdoor / Outdoor: Single
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy Tokyo / Minato-ku
Client:
Nike Asia Pacific
Title:
Nike Basketball: Chamber of Fear
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05034G
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Centre for management of the built Enviroment
Title:
The Gold House
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05131D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Polar Music Prize
Title:
Polar Music Prize 2004
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05132D
Award:
2005 Design Merit Award
Agency:
Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client:
ASICS Europe
Title:
ASICS Lounge Athens 2004
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05133D
Award:
2005 Design Merit Award
Agency:
HAKUHODOTBWAG1 / Tokyo
Client:
House Foods
Title:
Green & Red Curry
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05134D
Award:
2005 Design Merit Award
Agency:
Yoshiaki Nishimura / Tokyo
Client:
Kansai Electric Power Co., Inc.
Title:
Liv-lit
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05135D
Award:
2005 Interactive Merit Award
Agency:
BatesAsia/Shanghai / Shanghai
Client:
China Forbidden Drunk-Driving Association
Title:
Mouse
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05243N
Award:
2005 Interactive Merit Award
Agency:
J. Walter Thompson / São Paulo
Client:
Alcoholics Anonymous
Title:
Stop
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05244N
Award:
2005 Interactive Merit Award
Agency:
OgilvyInteractive / São Paulo
Client:
Parkinson Brazilian Association
Title:
Old Lady
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05245N
Award:
2005 Interactive Merit Award
Agency:
publicismojo auckland / Auckland
Client:
Amnesty International
Title:
Words Save Lives Game
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05246N
Award:
2005 Interactive Merit Award
Agency:
Second Story Interactive Studios / Portland
Client:
Pirate Soul Museum
Title:
Legendary Pirates
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05247N
Award:
2005 Design Merit Award
Agency:
601Bisang / Seoul
Client:
601Bisang
Title:
365&36.5 communications
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05128D
Award:
2005 Design Merit Award
Agency:
Bransch Inc. / New York
Client:
Bransch Inc.
Title:
Bransch No. 3
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05129D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Napoleon Dynamite Holiday Card
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05130D
Award:
2005 Design Merit Award
Agency:
good design company co.,inc. / Shibuya-ku
Client:
HAKUHODO
Title:
"KOKOKU"
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05144D
Award:
2005 Design Merit Award
Agency:
Hans Seeger / Wauwatosa
Client:
Big Magazine
Title:
Big Chicagoland
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05145D
Award:
2005 Design Merit Award
Agency:
lloyd and company / New York
Client:
Arena Homme Plus 21 + 22
Title:
Arena Homme Plus 21 + 22
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05146D
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Toronto
Client:
Volkswagen Canada
Title:
Bow
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05212A
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Polartec/ High Country
Title:
Found
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05213A
Award:
2005 Advertising Merit Award
Agency:
Client:
In Touch Magazine
Title:
Ashton
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05214A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
BMW Malaysia
Title:
Mini Mouse
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05215A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Energizer
Title:
Around The World
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05216A
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Worldwide - New York / New York
Client:
Chelsea Guitars
Title:
Orgy (print)
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05217A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
SC Johnson & Son
Title:
Baygon "Insects Of The World"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05218A
Award:
2005 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Nike
Title:
Suntan
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05220A
Award:
2005 Advertising Merit Award
Agency:
LOWE Bangkok / Bangkok
Client:
Unilever - AXE
Title:
Tetris
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05222A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Toykar
Title:
Bug
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05223A
Award:
2005 Advertising Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05224A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Tide
Title:
Tide-Furry
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05225A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Route 66
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05226A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Test drive
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05227A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Bic
Title:
Old lady
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05228A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Hansaplast
Title:
Monkey
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05229A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Cops
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05230A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Campbell Soup Southeast Asia
Title:
"Same Old Label"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05231A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Cerebos (M) Sdn Bhd
Title:
"Left Behind"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05232A
Award:
2005 Advertising Merit Award
Agency:
CONTRACT ADVERTISING / MUMBAI
Client:
Fame Adlabs
Title:
Submerged Hoarding
Category:
Outdoor / Outdoor: Single
Annual ID:
05171A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Neon XXS
Category:
Outdoor / Outdoor: Single
Annual ID:
05172A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Baby
Category:
Outdoor / Outdoor: Single
Annual ID:
05173A
Award:
2005 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
King Kong
Category:
Outdoor / Outdoor: Single
Annual ID:
05174A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-poster"
Category:
Outdoor / Outdoor: Single
Annual ID:
05175A
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Lisbon / Lisboa
Client:
TVI
Title:
Big Brother
Category:
Outdoor / Outdoor: Single
Annual ID:
05176A
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
TIME Magazine
Title:
Camouflage
Category:
Outdoor / Outdoor: Single
Annual ID:
05177A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
SC Johnson & Son
Title:
Baygon "Insects Of The World"
Category:
Outdoor / Outdoor: Single
Annual ID:
05178A
Award:
2005 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Wading depth
Category:
Outdoor / Outdoor: Single
Annual ID:
05179A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Sony (Malaysia) Sdn Bhd
Title:
Bubbles
Category:
Outdoor / Outdoor: Single
Annual ID:
05181A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson India / Mumbai
Client:
Big Babol Bubble Gum
Title:
Burst Bubble
Category:
Outdoor / Outdoor: Single
Annual ID:
05182A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising Taiwan / Taipei
Client:
Nike
Title:
Distort
Category:
Outdoor / Outdoor: Single
Annual ID:
05183A
Award:
2005 Advertising Merit Award
Agency:
Publicis Frankfurt GmbH / Frankfurt
Client:
Renault Deutschland
Title:
Tree
Category:
Outdoor / Outdoor: Single
Annual ID:
05184A
Award:
2005 Advertising Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Outdoor / Outdoor: Single
Annual ID:
05185A