The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
"The Natural-sound-campaign"
Agency: Scholz & Friends / Berlin
Client: Yamaha Elektronik Europa GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Whip, Slap, Wax
Agency: FCB Johannesburg / Johannesburg
Client: Sonovision Recording Studios Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sand
Agency: Giovanni, FCB / São Paulo
Client: Fenda Seguros Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Predators
Agency: Jung von Matt AG / Berlin
Client: Junge Karriere Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Guitar
Agency: Leo Burnett Company / Chicago
Client: Cort Guitar Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dream World
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Amusement Creation Co.,Ltd. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Russian Erotica
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Believe Campaign
Agency: Scholz & Friends / Hamburg
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS
Agency: TBWAG1CHAMPS ELYSEES / PARIS
Client: NISSAN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Apparel
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Without Sports
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hunter-Snake-Tornado
Agency: Y&R Chicago / Chicago
Client: Travel Channel Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Root
Agency: Carmichael Lynch / Minneapolis
Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
Logos
Agency: CRAMER-KRASSELT / CHICAGO
Client: Hotel Victor Category: Brand and Corporate Identity Design / Logo/Trademark
Logos
Agency: MTV NETWORKS / New York
Client: Nick Digital - NOGGIN Category: Brand and Corporate Identity Design / Logo/Trademark
Ogo Logo
Agency: Ogilvy & Mather / New York
Client: AT&T Wireless Category: Brand and Corporate Identity Design / Logo/Trademark
Summer Gravity Games
Agency: Lobo / São Paulo
Client: OLN Category: Broadcast Design / Broadcast Design: Network Identity
Gutterpups
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Network Identity
Every Style Has a Story
Agency: Bartle Bogle Hegarty / New York
Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
MTV Instructoart Watch and learn
Agency: Matthew Vescovo / Brooklyn
Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
This Is SportsCenter
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Fore Play/Phone/Shower
Agency: Downtown Partners / Toronto
Client: Donato Salons & Spa Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Colour Chemistry
Agency: Agency.com / London
Client: Dulux Category: Beyond the Banner / Beyond the Banner - Campaign
Pocket Books
Agency: DDB Brasil / São Paulo
Client: Telefonica / Speedy (Internet Connection) Category: Beyond the Banner / Beyond the Banner - Campaign
Que quieres conseguir (Polo Match)
Agency: zentropy / Madrid
Client: Volkswagen Spain Category: Beyond the Banner / Beyond the Banner - Campaign
Diaper
Agency: BBDO Guerrero Ortega / Makati City
Client: 4As of the Philippines Category: Direct Mail / Direct Mail: Single
D&AD Annual Invite
Agency: CAMPBELL DOYLE DYE LTD / London
Client: CDD Category: Direct Mail / Direct Mail: Single
Blackmail
Agency: Colenso BBDO / Auckland
Client: HQ Imaging Category: Direct Mail / Direct Mail: Single
Water Glass Orchestra Set
Agency: Colenso BBDO / Auckland
Client: Liquid Sound Studios Category: Direct Mail / Direct Mail: Single
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Agency: Scholz & Friends / Berlin
Client: Frankfurter Allgemeine Zeitung GmbH Category: Direct Mail / Direct Mail: Single
Duffy & Partners 2005 Holiday Wine Bottle
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners Category: Direct Mail / Direct Mail: Single
Amber book of pointers
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Arctic the Cover Exhibition
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Faces and surfaces
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Gift wrapping paper
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Come and see Swedish photography
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Direct Mail / Direct Mail: Single
Receipt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Direct Mail / Direct Mail: Single
Living Mailing
Agency: Jung von Matt / Zürich
Client: Tur&Partner (Landscape Architect Company) Category: Direct Mail / Direct Mail: Single
Fashion Designer Calendar
Agency: Ogilvy & Mather Private Limited / New Delhi
Client: Payal Jain Category: Direct Mail / Direct Mail: Single
Unisource Show Invitation
Agency: Pivot Design, Inc. / Chicago
Client: Unisource Category: Direct Mail / Direct Mail: Single
Serious on the outside...
Agency: Taxi Studio Ltd / Bristol
Client: Science Museum Category: Direct Mail / Direct Mail: Single
The stars of St. Kitts & Nevis
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Promotional Advertising / Promotional Advertising - Web Sites
PUMA + STARCK
Agency: Beam Interactive & Relationship Marketing / Boston
Client: PUMA + STARCK Category: Promotional Advertising / Promotional Advertising - Web Sites
Touch!DS
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Nintendo Co., Ltd. Category: Promotional Advertising / Promotional Advertising - Web Sites
Chrismahanukwanzakah Microsite
Agency: Fallon / Minneapolis
Client: Virgin Mobile USA Category: Promotional Advertising / Promotional Advertising - Web Sites
Red Bull - Big Air
Agency: Farfar / Stockholm
Client: Red Bull Category: Promotional Advertising / Promotional Advertising - Web Sites
Snowtour
Agency: Farfar / Stockholm
Client: Nokia N-Gage Category: Promotional Advertising / Promotional Advertising - Web Sites
GIFTMIXER3000? WEBSITE
Agency: Firstborn / New York
Client: Crispin Porter + Bogusky for Borders Category: Promotional Advertising / Promotional Advertising - Web Sites
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Yamaha Elektronik Europa GmbH
Title:
"The Natural-sound-campaign"
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05152A
Award:
2005 Advertising Merit Award
Agency:
FCB Johannesburg / Johannesburg
Client:
Sonovision Recording Studios
Title:
Whip, Slap, Wax
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05154A
Award:
2005 Advertising Merit Award
Agency:
Giovanni, FCB / São Paulo
Client:
Fenda Seguros
Title:
Sand
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05155A
Award:
2005 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Junge Karriere
Title:
Predators
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05157A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Cort Guitar
Title:
Guitar
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05158A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
Amusement Creation Co.,Ltd.
Title:
Dream World
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05159A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Russian Erotica
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05160A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Polaroid
Title:
Believe Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05161A
Award:
2005 Advertising Merit Award
Agency:
TBWAG1CHAMPS ELYSEES / PARIS
Client:
NISSAN
Title:
NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05162A
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Apparel
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05163A
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Without Sports
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05164A
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Tickets-Garage-Sleeping
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05165A
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Travel Channel
Title:
Hunter-Snake-Tornado
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05166A
Award:
2005 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
City of Minneapolis
Title:
Root
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05080D
Award:
2005 Design Merit Award
Agency:
CRAMER-KRASSELT / CHICAGO
Client:
Hotel Victor
Title:
Logos
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05081D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
Nick Digital - NOGGIN
Title:
Logos
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05082D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
AT&T Wireless
Title:
Ogo Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05083D
Award:
2005 Design Merit Award
Agency:
Lobo / São Paulo
Client:
OLN
Title:
Summer Gravity Games
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
05179D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Gutterpups
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
05181D
Award:
2005 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Levi Strauss & Co.
Title:
Every Style Has a Story
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05098T
Award:
2005 Advertising Merit Award
Agency:
Matthew Vescovo / Brooklyn
Client:
MTV
Title:
MTV Instructoart Watch and learn
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05099T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
This Is SportsCenter
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05100T
Award:
2005 Design Merit Award
Agency:
Downtown Partners / Toronto
Client:
Donato Salons & Spa
Title:
Fore Play/Phone/Shower
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
05126D
Award:
2005 Interactive Merit Award
Agency:
Agency.com / London
Client:
Dulux
Title:
Colour Chemistry
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05109N
Award:
2005 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Telefonica / Speedy (Internet Connection)
Title:
Pocket Books
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05110N
Award:
2005 Interactive Merit Award
Agency:
Walt Disney Studios / Burbank
Client:
Walt Disney Studios
Title:
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05111N
Award:
2005 Interactive Merit Award
Agency:
zentropy / Madrid
Client:
Volkswagen Spain
Title:
Que quieres conseguir (Polo Match)
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05112N
Award:
2005 Design Merit Award
Agency:
BBDO Guerrero Ortega / Makati City
Client:
4As of the Philippines
Title:
Diaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05150D
Award:
2005 Design Merit Award
Agency:
CAMPBELL DOYLE DYE LTD / London
Client:
CDD
Title:
D&AD Annual Invite
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05151D
Award:
2005 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
HQ Imaging
Title:
Blackmail
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05152D
Award:
2005 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Liquid Sound Studios
Title:
Water Glass Orchestra Set
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05153D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Frankfurter Allgemeine Zeitung GmbH
Title:
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05154D
Award:
2005 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Duffy & Partners
Title:
Duffy & Partners 2005 Holiday Wine Bottle
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05155D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Amber book of pointers
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05156D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Arctic the Cover Exhibition
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05157D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Faces and surfaces
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05158D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Gift wrapping paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05159D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Come and see Swedish photography
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05160D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Receipt
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05161D
Award:
2005 Design Merit Award
Agency:
Jung von Matt / Zürich
Client:
Tur&Partner (Landscape Architect Company)
Title:
Living Mailing
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05162D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather Private Limited / New Delhi
Client:
Payal Jain
Title:
Fashion Designer Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05163D
Award:
2005 Design Merit Award
Agency:
Pivot Design, Inc. / Chicago
Client:
Unisource
Title:
Unisource Show Invitation
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05164D
Award:
2005 Design Merit Award
Agency:
Taxi Studio Ltd / Bristol
Client:
Science Museum
Title:
Serious on the outside...
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05165D
Award:
2005 Interactive Merit Award
Agency:
180 Amsterdam (180TBWA) / Amsterdam
Client:
adidas International
Title:
The stars of St. Kitts & Nevis
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05113N
Award:
2005 Interactive Merit Award
Agency:
Beam Interactive & Relationship Marketing / Boston
Client:
PUMA + STARCK
Title:
PUMA + STARCK
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05114N
Award:
2005 Interactive Merit Award
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Nintendo Co., Ltd.
Title:
Touch!DS
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05115N
Award:
2005 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Virgin Mobile USA
Title:
Chrismahanukwanzakah Microsite
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05116N
Award:
2005 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Red Bull
Title:
Red Bull - Big Air
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05117N
Award:
2005 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia N-Gage
Title:
Snowtour
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05118N
Award:
2005 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Crispin Porter + Bogusky for Borders
Title:
GIFTMIXER3000? WEBSITE
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05119N