The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Speed Sessions
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
The Dance Issue
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
Ol?, pleased to beat you
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 1-Series Microsite. It?s coming.
Agency: herraiz soto & co / barcelona
Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
MINI Cabrio Film Clips
Agency: Interone Worldwide GmbH / Hamburg
Client: BMW AG (MINI) Category: Promotional Advertising / Promotional Advertising - Web Sites
MINI Relaunch Brand Website / New Showroom
Agency: Interone Worldwide GmbH / Hamburg
Client: BMW AG (MINI) Category: Promotional Advertising / Promotional Advertising - Web Sites
Neckar Valley Green Space
Agency: Jung von Matt AG / Stuttgart
Client: Neckar Valley Green Space Foundation Category: Promotional Advertising / Promotional Advertising - Web Sites
Two Brothers
Agency: Lee Drasin / Universal City
Client: Universal Pictures Category: Promotional Advertising / Promotional Advertising - Web Sites
Gran Turismo 4
Agency: Randommedia / London
Client: Sony Computer Entertainment Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
Discover
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: ThyssenKrupp Category: Promotional Advertising / Promotional Advertising - Web Sites
Levelvodka.com
Agency: Springtime & Daddy / Stockholm
Client: V&S Absolut Spirits Category: Promotional Advertising / Promotional Advertising - Web Sites
The Day After Tomorrow
Agency: Ted. Perez. + Associates / Santa Monica
Client: 20th Century Fox Category: Promotional Advertising / Promotional Advertising - Web Sites
I, Robot [teaser]
Agency: Ted. Perez. + Associates / Santa Monica
Client: 20th Century Fox Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 7200 Limited Edition Microsite
Agency: The Upper Storey Pte Ltd / Singapore
Client: Nokia Corporation Category: Promotional Advertising / Promotional Advertising - Web Sites
Motorola Ojo? Video Phone
Agency: Wunderman / Chicago
Client: Motorola Category: Promotional Advertising / Promotional Advertising - Web Sites
talby.jp
Agency: Dentsu / Tokyo
Client: KDDI CORPORATION Category: Promotional Advertising / Promotional Advertising - Web Sites
THE CITY OF X-BODY
Agency: Dentsu / Tokyo
Client: TOYOTA MOTOR CORPORATION Category: Promotional Advertising / Promotional Advertising - Web Sites
Nesquik Xtreme Kart Challenge
Agency: BLITZ / Beverly Hills
Client: McElroy Category: Brand Gaming / Brand Gaming - Other Digital Media
Blackboard and Shoes-Red
Agency: JWT Shanghai / Shanghai
Client: Nike Category: Collateral Design / Point-of-Purchase and In-Store: Single
STAMPS
Agency: Net#Work BBDO / Hyde Park
Client: GENERAL MOTORS Category: Collateral Design / Point-of-Purchase and In-Store: Single
Moulds
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Design / Point-of-Purchase and In-Store: Single
Plugs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Design / Point-of-Purchase and In-Store: Single
Pure New Orleans Poster
Agency: Arnold Worldwide / McLean
Client: Amacai Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lego. The most interactive toy. - Arrow
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lego. The most interactive toy. - Hand
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The rorschach test
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Rahmens The 14th public performance "STUDY"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Skyline
Agency: J. Walter Thompson / Detroit
Client: Detroit Music Hall Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The Tell-Tale Heart
Agency: Jung von Matt AG / Vienna
Client: Schauspielhaus Wien Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Ten Years of democracy
Agency: TBWAGavinReddy / Johannesburg
Client: The Think Council Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
"Get It" Poster
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Fly
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Cold days, warm cookies.
Agency: Spunk / Minneapolis
Client: Tank Goodness Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Design Indaba 8
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: Cape Town Major Events Co. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Glac?au Vitaminwater
Agency: AKQA / San Francisco
Client: Energy Brands Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MAJOLICA MAJORCA
Agency: BBmedia inc. / Tokyo
Client: Shiseido Co Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Carmelo 1.5
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
DESIGN YAMAHA
Agency: Business Architects Inc. / Tokyo
Client: YAMAHA CORPORATION Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
ConverseGallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Desea, land of good wishes
Agency: CP COMUNICACION PROXIMITY / SPAIN
Client: VOLKSWAGEN AUDI ESPA?A, S.A. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Come Clean
Agency: Crispin Porter + Bogusky / Miami
Client: Method Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Angus Diet
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Ugoff
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
CORZO
Agency: Firstborn / New York
Client: Bacardi USA Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
adidas tennis verticals 05
Agency: Fork Unstable Media Ost GmbH / Berlin
Client: adidas-Salomon AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Hockey
Agency: henderson bas / Toronto
Client: Nike Canada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MAZDA in Europe
Agency: J. Walter Thompson Japan Ltd. / Tokyo
Client: Mazda Motor Coporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
Speed Sessions
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05120N
Award:
2005 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
The Dance Issue
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05121N
Award:
2005 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
Ol?, pleased to beat you
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05122N
Award:
2005 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW 1-Series Microsite. It?s coming.
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05124N
Award:
2005 Interactive Merit Award
Agency:
Interone Worldwide GmbH / Hamburg
Client:
BMW AG (MINI)
Title:
MINI Cabrio Film Clips
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05125N
Award:
2005 Interactive Merit Award
Agency:
Interone Worldwide GmbH / Hamburg
Client:
BMW AG (MINI)
Title:
MINI Relaunch Brand Website / New Showroom
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05126N
Award:
2005 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Neckar Valley Green Space Foundation
Title:
Neckar Valley Green Space
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05127N
Award:
2005 Interactive Merit Award
Agency:
Lee Drasin / Universal City
Client:
Universal Pictures
Title:
Two Brothers
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05128N
Award:
2005 Interactive Merit Award
Agency:
Randommedia / London
Client:
Sony Computer Entertainment Europe
Title:
Gran Turismo 4
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05130N
Award:
2005 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
ThyssenKrupp
Title:
Discover
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05131N
Award:
2005 Interactive Merit Award
Agency:
Springtime & Daddy / Stockholm
Client:
V&S Absolut Spirits
Title:
Levelvodka.com
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05132N
Award:
2005 Interactive Merit Award
Agency:
Ted. Perez. + Associates / Santa Monica
Client:
20th Century Fox
Title:
The Day After Tomorrow
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05133N
Award:
2005 Interactive Merit Award
Agency:
Ted. Perez. + Associates / Santa Monica
Client:
20th Century Fox
Title:
I, Robot [teaser]
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05134N
Award:
2005 Interactive Merit Award
Agency:
The Upper Storey Pte Ltd / Singapore
Client:
Nokia Corporation
Title:
Nokia 7200 Limited Edition Microsite
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05135N
Award:
2005 Interactive Merit Award
Agency:
Wunderman / Chicago
Client:
Motorola
Title:
Motorola Ojo? Video Phone
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05136N
Award:
2005 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
KDDI CORPORATION
Title:
talby.jp
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05137N
Award:
2005 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
THE CITY OF X-BODY
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05138N
Award:
2005 Interactive Merit Award
Agency:
BLITZ / Beverly Hills
Client:
McElroy
Title:
Nesquik Xtreme Kart Challenge
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Annual ID:
05213N
Award:
2005 Design Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Nike
Title:
Blackboard and Shoes-Red
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
05120D
Award:
2005 Design Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
GENERAL MOTORS
Title:
STAMPS
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
05122D
Award:
2005 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Moulds
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
05123D
Award:
2005 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Plugs
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
05124D
Award:
2005 Design Merit Award
Agency:
Arnold Worldwide / McLean
Client:
Amacai
Title:
Pure New Orleans Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05097D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-poster"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05098D
Award:
2005 Design Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
Lego. The most interactive toy. - Arrow
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05099D
Award:
2005 Design Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
Lego. The most interactive toy. - Hand
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05100D
Award:
2005 Design Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
The rorschach test
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05101D
Award:
2005 Design Merit Award
Agency:
good design company co.,inc. / Shibuya-ku
Client:
Twinkle corporation
Title:
Rahmens The 14th public performance "STUDY"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05102D
Award:
2005 Design Merit Award
Agency:
J. Walter Thompson / Detroit
Client:
Detroit Music Hall
Title:
Skyline
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05103D
Award:
2005 Design Merit Award
Agency:
Jung von Matt AG / Vienna
Client:
Schauspielhaus Wien
Title:
The Tell-Tale Heart
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05104D
Award:
2005 Design Merit Award
Agency:
TBWAGavinReddy / Johannesburg
Client:
The Think Council
Title:
Ten Years of democracy
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05105D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
"Get It" Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05106D
Award:
2005 Design Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05107D
Award:
2005 Design Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Fly
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05108D
Award:
2005 Design Merit Award
Agency:
Spunk / Minneapolis
Client:
Tank Goodness
Title:
Cold days, warm cookies.
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05109D
Award:
2005 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
Cape Town Major Events Co.
Title:
Design Indaba 8
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05110D
Award:
2005 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Energy Brands
Title:
Glac?au Vitaminwater
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05140N
Award:
2005 Interactive Merit Award
Agency:
BBmedia inc. / Tokyo
Client:
Shiseido Co Ltd.
Title:
MAJOLICA MAJORCA
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05141N
Award:
2005 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Carmelo 1.5
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05142N
Award:
2005 Interactive Merit Award
Agency:
Business Architects Inc. / Tokyo
Client:
YAMAHA CORPORATION
Title:
DESIGN YAMAHA
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05143N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc
Title:
ConverseGallery.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05144N
Award:
2005 Interactive Merit Award
Agency:
CP COMUNICACION PROXIMITY / SPAIN
Client:
VOLKSWAGEN AUDI ESPA?A, S.A.
Title:
Desea, land of good wishes
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05145N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05146N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Method
Title:
Come Clean
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05147N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Angus Diet
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05148N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Ugoff
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05149N
Award:
2005 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Bacardi USA
Title:
CORZO
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05150N
Award:
2005 Interactive Merit Award
Agency:
Fork Unstable Media Ost GmbH / Berlin
Client:
adidas-Salomon AG
Title:
adidas tennis verticals 05
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05151N
Award:
2005 Interactive Merit Award
Agency:
henderson bas / Toronto
Client:
Nike Canada
Title:
Nike Hockey
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05152N
Award:
2005 Interactive Merit Award
Agency:
J. Walter Thompson Japan Ltd. / Tokyo
Client:
Mazda Motor Coporation
Title:
MAZDA in Europe
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05153N