The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Emerald Nuts Site Agency: Goodby Silverstein & Partners / San Francisco Client: Diamond Nuts of California Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
CalibrePics.com Agency: kinetic singapore / Singapore Client: Calibre Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Twix Agency: AlmapBBDO / São Paulo Client: Effen Category: Brand Gaming / Brand Gaming - Websites
POOM! Agency: Archrival / Lincoln Client: Nebraska Book Company Category: Brand Gaming / Brand Gaming - Websites
Wimbledon - Centre Court Game Agency: Big Spaceship LLC / Brooklyn Client: Universal Pictures Category: Brand Gaming / Brand Gaming - Websites
Catwoman Game Agency: Big Spaceship LLC / Brooklyn Client: Warner Bros Category: Brand Gaming / Brand Gaming - Websites
Flakes of Fury Agency: Farfar / Stockholm Client: Red Bull Category: Brand Gaming / Brand Gaming - Websites
SpongeBob Movie 3D Game Agency: MTV NETWORKS / New York Client: Nick Online Category: Brand Gaming / Brand Gaming - Websites
LazyTown Get Up and Move Agency: MTV NETWORKS / New York Client: Nick Online Category: Brand Gaming / Brand Gaming - Websites
Bleep 2 Game Agency: MTV NETWORKS / New York Client: Nick Online Category: Brand Gaming / Brand Gaming - Websites
Dora?s Pirate Boat Treasure Hunt Agency: MTV NETWORKS / New York Client: Nick Online Category: Brand Gaming / Brand Gaming - Websites
Fun, Anyone? Agency: OgilvyInteractive worldwide GmbH / Frankfurt am Main Client: Sony PlayStation Category: Brand Gaming / Brand Gaming - Websites
Nike Gridrion Agency: R/GA / New York Client: Nike Category: Brand Gaming / Brand Gaming - Websites
ContiFanWorld Agency: WM Team Web : Design / Hannover Client: Continental AG Category: Brand Gaming / Brand Gaming - Websites
Devoted to Biking Agency: Diesel / Montreal Client: GURU BICYCLE CORP. Category: Brand and Corporate Identity / Booklet/Brochure
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure" Agency: Scholz & Friends / Berlin Client: Frankfurter Allgemeine Zeitung GmbH Category: Brand and Corporate Identity / Booklet/Brochure
kill bill vol.2 Agency: grupo zapping / Madrid Client: buenavista Category: Brand and Corporate Identity / Booklet/Brochure
The Neckar Brand Manual Agency: Jung von Matt AG / Stuttgart Client: The Neckar Valley Green Space Foundation Category: Brand and Corporate Identity / Booklet/Brochure
Staff Handbook Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: McCann Erickson Category: Brand and Corporate Identity / Booklet/Brochure
Book Design Agency: Ogilvy & Mather / New York Client: Crystal Group Category: Brand and Corporate Identity / Booklet/Brochure
Brand Plan Agency: Sandstrom Design / Portland Client: Converse Category: Brand and Corporate Identity / Booklet/Brochure
Fall 2004 Product Catalog Agency: Sandstrom Design / Portland Client: Converse Category: Brand and Corporate Identity / Booklet/Brochure
Give a little Agency: Bleu Blanc Rouge / Montreal Client: CHUM Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Cargo Pants Designer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Gangsta Rapper Posse Member Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Giant Pocket Knife Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Spinal Cord Agency: DeVito/Verdi / New York Client: Mount Sinai Medical Center Category: Consumer Radio / Consumer Radio: Single
Shakespeare Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Yoga Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Trickery Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Single
Trifecta Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Single
"Road Rage" Agency: FCB Johannesburg / Johannesburg Client: Toyota / Tazz Category: Consumer Radio / Consumer Radio: Single
Coming Agency: Jung von Matt AG / Berlin Client: Berliner Morgenpost Category: Consumer Radio / Consumer Radio: Single
Deng! Agency: Jung von Matt AG / Stuttgart Client: BMW Motors/Mini Cooper One Category: Consumer Radio / Consumer Radio: Single
G-String Agency: Lowe Bull / Bryanston Client: Unilever - H/Andy Oven Cleaner Category: Consumer Radio / Consumer Radio: Single
Fahrenheit 911 Agency: Ogilvy South Africa / Johannesburg Client: M Net Category: Consumer Radio / Consumer Radio: Single
Sat Nav Agency: Saatchi & Saatchi / London Client: Toyota Category: Consumer Radio / Consumer Radio: Single
Chinese Buffet Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Consumer Radio / Consumer Radio: Single
Singles Bar Agency: ZiG / Toronto Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Cans Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Since Agency: DDB Germany / Berlin Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Campaign
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Guardian Agency: DDB London / London Client: The Guardian Category: Newspaper / Newspaper Over 600 Lines: Campaign
Samsung TV "Sword, Haunted House, Cards" Agency: Foote Cone & Belding Singapore / Singapore Client: Samsung Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Rush through town" Agency: GREY COPENHAGEN / Copenhagen K Client: Metro Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Black Jack"/"Tommy"/"Sugar" Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Campaign
Kennedy, Pyramids, Roswell & Moon Agency: Lowe Bull / Bryanston Client: Pentel Category: Newspaper / Newspaper Over 600 Lines: Campaign
G-Class Campaign Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Campaign
As real as it gets Agency: TBWA Singapore / Singapore Client: Sphere Category: Newspaper / Newspaper Over 600 Lines: Campaign
Sad Dogs Agency: TBWAHuntLascaris / Sandton Client: Masterfoods/Pedigree Category: Newspaper / Newspaper Over 600 Lines: Campaign

2005 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Diamond Nuts of California

Emerald Nuts Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05175N

2005 Interactive Merit Award

kinetic singapore / Singapore

Calibre

CalibrePics.com

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05176N

2005 Interactive Merit Award

AlmapBBDO / São Paulo

Effen

Twix

Brand Gaming / Brand Gaming - Websites

05200N

2005 Interactive Merit Award

Archrival / Lincoln

Nebraska Book Company

POOM!

Brand Gaming / Brand Gaming - Websites

05201N

2005 Interactive Merit Award

Big Spaceship LLC / Brooklyn

Universal Pictures

Wimbledon - Centre Court Game

Brand Gaming / Brand Gaming - Websites

05202N

2005 Interactive Merit Award

Big Spaceship LLC / Brooklyn

Warner Bros

Catwoman Game

Brand Gaming / Brand Gaming - Websites

05203N

2005 Interactive Merit Award

Farfar / Stockholm

Red Bull

Flakes of Fury

Brand Gaming / Brand Gaming - Websites

05205N

2005 Interactive Merit Award

MTV NETWORKS / New York

Nick Online

SpongeBob Movie 3D Game

Brand Gaming / Brand Gaming - Websites

05206N

2005 Interactive Merit Award

MTV NETWORKS / New York

Nick Online

LazyTown Get Up and Move

Brand Gaming / Brand Gaming - Websites

05207N

2005 Interactive Merit Award

MTV NETWORKS / New York

Nick Online

Bleep 2 Game

Brand Gaming / Brand Gaming - Websites

05208N

2005 Interactive Merit Award

MTV NETWORKS / New York

Nick Online

Dora?s Pirate Boat Treasure Hunt

Brand Gaming / Brand Gaming - Websites

05209N

2005 Interactive Merit Award

OgilvyInteractive worldwide GmbH / Frankfurt am Main

Sony PlayStation

Fun, Anyone?

Brand Gaming / Brand Gaming - Websites

05210N

2005 Interactive Merit Award

R/GA / New York

Nike

Nike Gridrion

Brand Gaming / Brand Gaming - Websites

05211N

2005 Interactive Merit Award

WM Team Web : Design / Hannover

Continental AG

ContiFanWorld

Brand Gaming / Brand Gaming - Websites

05212N

2005 Design Merit Award

Diesel / Montreal

GURU BICYCLE CORP.

Devoted to Biking

Brand and Corporate Identity / Booklet/Brochure

05054D

2005 Design Merit Award

Scholz & Friends / Berlin

Frankfurter Allgemeine Zeitung GmbH

"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"

Brand and Corporate Identity / Booklet/Brochure

05055D

2005 Design Merit Award

grupo zapping / Madrid

buenavista

kill bill vol.2

Brand and Corporate Identity / Booklet/Brochure

05056D

2005 Design Merit Award

Jung von Matt AG / Stuttgart

The Neckar Valley Green Space Foundation

The Neckar Brand Manual

Brand and Corporate Identity / Booklet/Brochure

05057D

2005 Design Merit Award

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

McCann Erickson

Staff Handbook

Brand and Corporate Identity / Booklet/Brochure

05058D

2005 Design Merit Award

Ogilvy & Mather / New York

Crystal Group

Book Design

Brand and Corporate Identity / Booklet/Brochure

05059D

2005 Design Merit Award

Sandstrom Design / Portland

Converse

Brand Plan

Brand and Corporate Identity / Booklet/Brochure

05060D

2005 Design Merit Award

Sandstrom Design / Portland

Converse

Fall 2004 Product Catalog

Brand and Corporate Identity / Booklet/Brochure

05061D

2005 Advertising Merit Award

Bleu Blanc Rouge / Montreal

CHUM

Give a little

Consumer Radio / Consumer Radio: Single

05015R

2005 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Cargo Pants Designer

Consumer Radio / Consumer Radio: Single

05016R

2005 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Gangsta Rapper Posse Member

Consumer Radio / Consumer Radio: Single

05017R

2005 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Genius/Mr. Giant Pocket Knife Inventor

Consumer Radio / Consumer Radio: Single

05018R

2005 Advertising Merit Award

DeVito/Verdi / New York

Mount Sinai Medical Center

Spinal Cord

Consumer Radio / Consumer Radio: Single

05019R

2005 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Shakespeare

Consumer Radio / Consumer Radio: Single

05020R

2005 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Yoga

Consumer Radio / Consumer Radio: Single

05021R

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Trickery

Consumer Radio / Consumer Radio: Single

05022R

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Trifecta

Consumer Radio / Consumer Radio: Single

05023R

2005 Advertising Merit Award

FCB Johannesburg / Johannesburg

Toyota / Tazz

"Road Rage"

Consumer Radio / Consumer Radio: Single

05024R

2005 Advertising Merit Award

Jung von Matt AG / Berlin

Berliner Morgenpost

Coming

Consumer Radio / Consumer Radio: Single

05025R

2005 Advertising Merit Award

Jung von Matt AG / Stuttgart

BMW Motors/Mini Cooper One

Deng!

Consumer Radio / Consumer Radio: Single

05026R

2005 Advertising Merit Award

Lowe Bull / Bryanston

Unilever - H/Andy Oven Cleaner

G-String

Consumer Radio / Consumer Radio: Single

05027R

2005 Advertising Merit Award

Ogilvy South Africa / Johannesburg

M Net

Fahrenheit 911

Consumer Radio / Consumer Radio: Single

05028R

2005 Advertising Merit Award

Saatchi & Saatchi / London

Toyota

Sat Nav

Consumer Radio / Consumer Radio: Single

05029R

2005 Advertising Merit Award

Y&R Chicago / Chicago

Miller Brewing Company

Chinese Buffet

Consumer Radio / Consumer Radio: Single

05030R

2005 Advertising Merit Award

ZiG / Toronto

IKEA

Singles Bar

Consumer Radio / Consumer Radio: Single

05031R

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Cans

Newspaper / Newspaper Over 600 Lines: Campaign

05066A

2005 Advertising Merit Award

DDB Germany / Berlin

Henkel KGaA

Since

Newspaper / Newspaper Over 600 Lines: Campaign

05067A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Newspaper / Newspaper Over 600 Lines: Campaign

05068A

2005 Advertising Merit Award

DDB London / London

The Guardian

The Guardian

Newspaper / Newspaper Over 600 Lines: Campaign

05069A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Samsung

Samsung TV "Sword, Haunted House, Cards"

Newspaper / Newspaper Over 600 Lines: Campaign

05070A

2005 Advertising Merit Award

GREY COPENHAGEN / Copenhagen K

Metro

"Rush through town"

Newspaper / Newspaper Over 600 Lines: Campaign

05071A

2005 Advertising Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite

"Black Jack"/"Tommy"/"Sugar"

Newspaper / Newspaper Over 600 Lines: Campaign

05072A

2005 Advertising Merit Award

Lowe Bull / Bryanston

Pentel

Kennedy, Pyramids, Roswell & Moon

Newspaper / Newspaper Over 600 Lines: Campaign

05073A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

G-Class Campaign

Newspaper / Newspaper Over 600 Lines: Campaign

05074A

2005 Advertising Merit Award

TBWA Singapore / Singapore

Sphere

As real as it gets

Newspaper / Newspaper Over 600 Lines: Campaign

05075A

2005 Advertising Merit Award

TBWAHuntLascaris / Sandton

Masterfoods/Pedigree

Sad Dogs

Newspaper / Newspaper Over 600 Lines: Campaign

05076A

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