The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
It's Time For JUBES
Agency: kinetic singapore / Singapore
Client: Wong Coco Pte ltd Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Skateboarding
Agency: odopod / San Francisco
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Cycling
Agency: odopod / San Francisco
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Red Bull Copilot
Agency: odopod / San Francisco
Client: Red Bull Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Basketball
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Target Design for All
Agency: R/GA / New York
Client: Target Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
BORBA (TM) Nutraceuticals HEALTHY SKIN FROM WITHIN
Agency: Cole & Weber/Red Cell / Seattle
Client: Borba LLC Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike True Fan Website
Agency: Cole & Weber/Red Cell / Seattle
Client: Nike Team Sports Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
KangaROOS
Agency: The Barbarian Group / Boston
Client: TOUCH Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Six short Stories to be
Agency: Tokyo Great Visual Inc. / Tokyo
Client: DAIHATSU MOTOR CO.,LTD. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The GTI Experience
Agency:
Client: Volkswagen Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
W+K Tokyo Lab Web Site v.02
Agency: Wieden+Kennedy Tokyo / Minato-ku
Client: Wieden+Kennedy Tokyo Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nokia Entertainment Consumer Site Phase 2
Agency: XM Asia Pacific / Singapore 189702
Client: Nokia Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
it
Agency: Dentsu / Tokyo
Client: NEC CORPORATION Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
RBK Streets
Agency: Zugara / Los Angeles
Client: Reebok Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Arnika Book
Agency: Arnika / Richmond
Client: Arnika Category: Collateral Advertising / Collateral: Self-Promotion
Living Room
Agency: DDB Canada / Vancouver
Client: DDB Canada Category: Collateral Advertising / Collateral: Self-Promotion
Ned + Linda
Agency: Block / Leederville
Client: Ned McNeilage, Linda Knight Category: Collateral Advertising / Collateral: Self-Promotion
Return the Favor
Agency: Cliff Freeman and Partners / New York
Client: Cadbury Schweppes: Snapple Category: Consumer Television / Consumer Television :30/:25 Campaign
Return the Favor
Agency: Cliff Freeman and Partners / New York
Client: Cadbury Schweppes: Snapple Category: Consumer Television / Consumer Television :30/:25 Campaign
Catchphrase, Makeout, Tussle
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Copy, Buns, Wrapper
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Tattoo, Anus, Wrapper 2
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Vet/Nursery/Nail Salon
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Campaign
CNN.com
Agency: Hungry Man / New York
Client: CNN.com Category: Consumer Television / Consumer Television :30/:25 Campaign
The High Life
Agency: Radical Media / New York
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Home Loans Transformations
Agency: Sedgwick Rd / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Retail Transformations
Agency: Sedgwick Rd / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Sillouhettes
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple Category: Consumer Television / Consumer Television :30/:25 Campaign
Ratchet & Clank
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Follow
Agency: TBWA\Chiat\Day San Francisco / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Upside Down
Agency: CAMPBELL DOYLE DYE LTD / London
Client: Merrydown Category: Outdoor / Outdoor: Campaign
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Outdoor / Outdoor: Campaign
"The Natural-sound-campaign"
Agency: Scholz & Friends / Berlin
Client: Yamaha Elektronik Europa GmbH Category: Outdoor / Outdoor: Campaign
"Blue Eyes/Car Wash/Hitch Hiker"
Agency: Lowe & Partners / Selangor
Client: Landrover Owners Club Category: Outdoor / Outdoor: Campaign
Thank You Letters
Agency: Tractenberg Advertising / New York
Client: Gotham Comedy Club Category: Outdoor / Outdoor: Campaign
REPETITIONS
Agency: SHACKLETON / MADRID
Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Radio: Campaign
AJ XX: Will You Be The One?
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: E-Commerce / E-Commerce B2C - Web Sites
Redwood Creek
Agency: EVB, Inc. / San Francisco
Client: Redwood Creek Category: E-Commerce / E-Commerce B2C - Web Sites
Amazon Theater Player
Agency: Fallon / Minneapolis
Client: Amazon.com Category: E-Commerce / E-Commerce B2C - Web Sites
Caribou Coffee Web Site
Agency: Periscope / Minneapolis
Client: Caribou Coffee Category: E-Commerce / E-Commerce B2C - Web Sites
Alien vs. Predator - Game Eyeblaster
Agency: Big Spaceship LLC / Brooklyn
Client: 20th Century Fox International Category: Brand Gaming / Brand Gaming - Banners
NZ Army Force 9 Banners
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: New Zealand Army Category: Brand Gaming / Brand Gaming - Banners
2003 Annual Report
Agency: GJP _ Gee Jeffery & Partners / Toronto
Client: Distress Centres of Toronto Category: Brand and Corporate Identity Design / Annual Report
2004 Report to Shareholders
Agency: Herman Miller, Inc. / Zeeland
Client: Herman Miller, Inc. Category: Brand and Corporate Identity Design / Annual Report
"create value"/ relaunch www.grey.de
Agency: argonauten360 gmbh / duesseldorf
Client: grey worldwide/ germany Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
HP Fender Experience
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
