The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MAGNUM Autumn/Winter 2005 Agency: FLAME, inc. / tokyo Client: MAGNUM INC. Category: Direct Mail / Single
think out of the school Agency: grass / dasein / Kuala lumpur Client: dasein academy of art Category: Direct Mail / Single
The colour Issue - GREY Agency: Happy Forsman & Bodenfors / Gothenburg Client: Klippan Category: Direct Mail / Single
Fonso Interprise Co., 2005 Calendar Agency: Ken-Tsai Lee Design Lab / Taipei Client: Fonso Interprise Co.,Ltd Category: Direct Mail / Single
The Communist Manifesto Agency: Rediffusion DYR / Mumbai Client: Midland Bookshop Category: Direct Mail / Single
Candy Stores Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Radio / Single
Cover-Up Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Radio / Single
Toe Rings Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political-Radio / Single
Somewhere Agency: Foote Cone & Belding / New York Client: Eagle, Idado Volunteer Firefighters Association Category: Public Service/Political-Radio / Single
MATT Agency: JWT / New York Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
Chicken Marketing Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political-Radio / Single
Whisper Agency: saatchi & Saatchi / london Client: National Aids Trust Category: Public Service/Political-Radio / Single
Nursery Rhyme Agency: Scholz & Friends Berlin GmbH / Berlin Client: Aktionsbuendnis Landmine.de Category: Public Service/Political-Radio / Single
Drunk Caller Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Drive Alive Category: Public Service/Political-Radio / Single
Adult Activity Book Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Braves Coaster Agency: Blue Sky Advertising / Atlanta Client: Atlanta Braves Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Welcome Mat Poster Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Nose Cup Agency: DDB Canada, Toronto / Toronto Client: Toronto Plastic Surgery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Cat Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Toliet Paper Agency: DDB London / London Client: Harvey Nichols Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Egg Agency: Dentsu Young & Rubicam Pte Ltd / Singapore Client: Hachi Tei Restaurant Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Pig Agency: DiMassimo / New York Client: Duvel/Moortgat Brewery Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Living Richly Book Agency: Fallon / Minneapolis Client: Citibank Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Apple Agency: BBDO / New York Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Onion Agency: BBDO / New York Client: Dexter Russell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Dictionary Agency: M&C Saatchi New York / New York Client: British Airways Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Bunnies Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Duracell Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Football Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Milo - Frisbee Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
COIN ROLL Agency: TAXI / Toronto Client: MINI Canada Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Well Agency: TBWA\Paris / Boulogne-Billancourt Client: Spontex Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Nike Battlegrounds: King of the Court Agency: @radical.media / New York Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign
Chomp Champ Agency: Bernstein-Rein / Kansas City Client: Ruby Tuesday Category: New Media Innovation & Development / Games
Nokia 20Lives Agency: Euro RSCG 4D / Amstelveen Client: Nokia Category: New Media Innovation & Development / Games
Golden Gate Fields Agency: DDB San Francisco / San Francisco Client: Golden Gate Fields Category: Consumer Television / Under $50,000 Budget: Campaign
SUNDANCE POETRY Agency: JWT / New York Client: SUNDANCE CHANNEL Category: Consumer Television / Under $50,000 Budget: Campaign
The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart Agency: Ogilvy & Mather, New York / New York Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Campaign
News for a non-stop world Agency: Agency Republic / London Client: BBC World Service Category: Banners - Fixed Space / Business to Consumer - Campaign
Discover Elf Banner Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Discover Card Category: Banners - Fixed Space / Business to Consumer - Campaign
Motoring Meter Sticker Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Environmental Design / Single
Airplane Agency: He Said She Said / Hamburg Client: www.fairlines.de Category: Environmental Design / Single
UK Pavilion, Aichi Expo 05, Japan Agency: Land Design Studio / London Client: UK Government, Foreign & Commonwealth Office Category: Environmental Design / Single
University of Cincinnati Recreation Center_C-Store Agency: Rebeca Mendez Communication Design / altadena Client: Morphosis Category: Environmental Design / Single
The eye mask Agency: Scholz & Friends Berlin GmbH / Berlin Client: Zebra Vertriebs GmbH Category: Environmental Design / Single
Big Red Arrow Agency: three-sixty group / Indianapolis Client: Indianapolis Cultural Development Commission Category: Environmental Design / Single
Witch/Forefather/Rates So Low Agency: Arnold / McLean Client: Colonial Willamsburg Category: Small Space - Print / Black and White: Less than a Page - Campaign
Sixth Page Agency: LKM / Charlotte Client: North Carolina Travel & Tourism Category: Small Space - Print / Black and White: Less than a Page - Campaign
" Pixel " Agency: Lowe Bull Cape Town / Cape Town Client: Durex Category: Collateral Advertising / Posters: Campaign
Faster than imagine Agency: Beijing Creative World Advertising Co.,Ltd. / Beijing Client: Audi AG Category: Collateral Advertising / Posters: Campaign
Zombie Agency: Colenso BBDO / Auckland Client: Monaco Category: Collateral Advertising / Posters: Campaign

2006 Design Merit Award

FLAME, inc. / tokyo

MAGNUM INC.

MAGNUM Autumn/Winter 2005

Direct Mail / Single

06183D

2006 Design Merit Award

grass / dasein / Kuala lumpur

dasein academy of art

think out of the school

Direct Mail / Single

06184D

2006 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Klippan

The colour Issue - GREY

Direct Mail / Single

06185D

2006 Design Merit Award

Ken-Tsai Lee Design Lab / Taipei

Fonso Interprise Co.,Ltd

Fonso Interprise Co., 2005 Calendar

Direct Mail / Single

06186D

2006 Design Merit Award

Rediffusion DYR / Mumbai

Midland Bookshop

The Communist Manifesto

Direct Mail / Single

06187D

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Candy Stores

Public Service/Political-Radio / Single

06011R

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Cover-Up

Public Service/Political-Radio / Single

06012R

2006 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Toe Rings

Public Service/Political-Radio / Single

06013R

2006 Advertising Merit Award

Foote Cone & Belding / New York

Eagle, Idado Volunteer Firefighters Association

Somewhere

Public Service/Political-Radio / Single

06014R

2006 Advertising Merit Award

JWT / New York

PARTNERSHIP FOR A DRUG FREE AMERICA

MATT

Public Service/Political-Radio / Single

06015R

2006 Advertising Merit Award

Rethink / Vancouver

Science World

Chicken Marketing

Public Service/Political-Radio / Single

06016R

2006 Advertising Merit Award

saatchi & Saatchi / london

National Aids Trust

Whisper

Public Service/Political-Radio / Single

06017R

2006 Advertising Merit Award

Scholz & Friends Berlin GmbH / Berlin

Aktionsbuendnis Landmine.de

Nursery Rhyme

Public Service/Political-Radio / Single

06018R

2006 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Drive Alive

Drunk Caller

Public Service/Political-Radio / Single

06019R

2006 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen

Adult Activity Book

Collateral Advertising / Point-of-Purchase and In-Store: Single

06150A

2006 Advertising Merit Award

Blue Sky Advertising / Atlanta

Atlanta Braves

Braves Coaster

Collateral Advertising / Point-of-Purchase and In-Store: Single

06151A

2006 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

Welcome Mat Poster

Collateral Advertising / Point-of-Purchase and In-Store: Single

06152A

2006 Advertising Merit Award

DDB Canada, Toronto / Toronto

Toronto Plastic Surgery

Nose Cup

Collateral Advertising / Point-of-Purchase and In-Store: Single

06153A

2006 Advertising Merit Award

DDB London / London

Harvey Nichols

Cat

Collateral Advertising / Point-of-Purchase and In-Store: Single

06154A

2006 Advertising Merit Award

DDB London / London

Harvey Nichols

Toliet Paper

Collateral Advertising / Point-of-Purchase and In-Store: Single

06155A

2006 Advertising Merit Award

Dentsu Young & Rubicam Pte Ltd / Singapore

Hachi Tei Restaurant

Egg

Collateral Advertising / Point-of-Purchase and In-Store: Single

06156A

2006 Advertising Merit Award

DiMassimo / New York

Duvel/Moortgat Brewery

Pig

Collateral Advertising / Point-of-Purchase and In-Store: Single

06157A

2006 Advertising Merit Award

Fallon / Minneapolis

Citibank

Living Richly Book

Collateral Advertising / Point-of-Purchase and In-Store: Single

06158A

2006 Advertising Merit Award

BBDO / New York

Dexter Russell

Apple

Collateral Advertising / Point-of-Purchase and In-Store: Single

06159A

2006 Advertising Merit Award

BBDO / New York

Dexter Russell

Onion

Collateral Advertising / Point-of-Purchase and In-Store: Single

06160A

2006 Advertising Merit Award

M&C Saatchi New York / New York

British Airways

Dictionary

Collateral Advertising / Point-of-Purchase and In-Store: Single

06161A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Duracell

Bunnies

Collateral Advertising / Point-of-Purchase and In-Store: Single

06162A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Football

Collateral Advertising / Point-of-Purchase and In-Store: Single

06163A

2006 Advertising Merit Award

Ogilvy & Mather (Singapore) Pte Ltd / Singapore

Nestle

Milo - Frisbee

Collateral Advertising / Point-of-Purchase and In-Store: Single

06164A

2006 Advertising Merit Award

TAXI / Toronto

MINI Canada

COIN ROLL

Collateral Advertising / Point-of-Purchase and In-Store: Single

06165A

2006 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Spontex

Well

Collateral Advertising / Point-of-Purchase and In-Store: Single

06166A

2006 Advertising Merit Award

@radical.media / New York

Nike

Nike Battlegrounds: King of the Court

Exceptional Innovation in Media / Innovative Use of Media - Television: Campaign

06265A

2006 Interactive Merit Award

Bernstein-Rein / Kansas City

Ruby Tuesday

Chomp Champ

New Media Innovation & Development / Games

06247N

2006 Interactive Merit Award

Euro RSCG 4D / Amstelveen

Nokia

Nokia 20Lives

New Media Innovation & Development / Games

06248N

2006 Advertising Merit Award

DDB San Francisco / San Francisco

Golden Gate Fields

Golden Gate Fields

Consumer Television / Under $50,000 Budget: Campaign

06107T

2006 Advertising Merit Award

JWT / New York

SUNDANCE CHANNEL

SUNDANCE POETRY

Consumer Television / Under $50,000 Budget: Campaign

06108T

2006 Advertising Merit Award

Ogilvy & Mather, New York / New York

New York Mets

The Whittler, T-Shirt Cannon, Speedgun, Bullpen Cart

Consumer Television / Under $50,000 Budget: Campaign

06109T

2006 Interactive Merit Award

Agency Republic / London

BBC World Service

News for a non-stop world

Banners - Fixed Space / Business to Consumer - Campaign

06074N

2006 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Discover Card

Discover Elf Banner Campaign

Banners - Fixed Space / Business to Consumer - Campaign

06075N

2006 Design Merit Award

Crispin Porter + Bogusky / Miami

MINI

Motoring Meter Sticker

Environmental Design / Single

06156D

2006 Design Merit Award

He Said She Said / Hamburg

www.fairlines.de

Airplane

Environmental Design / Single

06157D

2006 Design Merit Award

Land Design Studio / London

UK Government, Foreign & Commonwealth Office

UK Pavilion, Aichi Expo 05, Japan

Environmental Design / Single

06158D

2006 Design Merit Award

Rebeca Mendez Communication Design / altadena

Morphosis

University of Cincinnati Recreation Center_C-Store

Environmental Design / Single

06159D

2006 Design Merit Award

Scholz & Friends Berlin GmbH / Berlin

Zebra Vertriebs GmbH

The eye mask

Environmental Design / Single

06160D

2006 Design Merit Award

three-sixty group / Indianapolis

Indianapolis Cultural Development Commission

Big Red Arrow

Environmental Design / Single

06161D

2006 Advertising Merit Award

Arnold / McLean

Colonial Willamsburg

Witch/Forefather/Rates So Low

Small Space - Print / Black and White: Less than a Page - Campaign

06128A

2006 Advertising Merit Award

LKM / Charlotte

North Carolina Travel & Tourism

Sixth Page

Small Space - Print / Black and White: Less than a Page - Campaign

06129A

2006 Advertising Merit Award

Lowe Bull Cape Town / Cape Town

Durex

" Pixel "

Collateral Advertising / Posters: Campaign

06183A

2006 Advertising Merit Award

Beijing Creative World Advertising Co.,Ltd. / Beijing

Audi AG

Faster than imagine

Collateral Advertising / Posters: Campaign

06184A

2006 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Zombie

Collateral Advertising / Posters: Campaign

06185A

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