The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Ebay "it" Retail Print Campaign
Agency: BBDO / New York
Client: Ebay Category: Collateral Advertising / Posters: Campaign
" Flag " / " Old Man "/ " Widow "
Agency: JWT Malaysia / Kuala Lumpur,
Client: Kimberly-Clark Trading Sdn. Bhd. Category: Collateral Advertising / Posters: Campaign
1000 pictures
Agency: Ogilvy & Mather / Mumbai
Client: Visage Images Category: Collateral Advertising / Posters: Campaign
Queer Eye
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Metropolitan TV Sdn Bhd (8TV) Category: Collateral Advertising / Posters: Campaign
Widest Screen
Agency: Ogilvy & Mather Limited / New Delhi
Client: Shipra Estate Private Limited Category: Collateral Advertising / Posters: Campaign
Koleman
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Koleman Category: Collateral Advertising / Posters: Campaign
Ionique Fertilizer
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Ionique Fertilizer Category: Collateral Advertising / Posters: Campaign
Kodak Zoom Effect Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: Kodak Germany Category: Collateral Advertising / Posters: Campaign
Reactions
Agency: Ogilvy South Africa / Johannesburg
Client: Harley Davidson Category: Collateral Advertising / Posters: Campaign
Corners
Agency: Saatchi & Saatchi / Mumbai
Client: Procter & Gamble Category: Collateral Advertising / Posters: Campaign
Names
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Golite Category: Collateral Advertising / Posters: Campaign
Stacks
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Tough Trucks
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Collateral Advertising / Posters: Campaign
Roads
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Soon Hin Sportsbikes Category: Collateral Advertising / Posters: Campaign
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Collateral Advertising / Posters: Campaign
"Tough Plastics"
Agency: Y&R / Kuala Lumpur
Client: Yser Marketing Category: Collateral Advertising / Posters: Campaign
Uncle Sam
Agency: Tribal DDB Dallas / Dallas
Client: happytaxday.com Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Giant Comb
Agency: Leo Burnett / Bangkok
Client: P&G Rejoice Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Tummy Tissue
Agency: lowe shanghai / shanghai
Client: Total Fitness Club Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Contagious
Agency: Ogilvy South Africa / Cape Town
Client: SANTA (South African National Tuberculosis Association) Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Nike iD Reuters Sign
Agency: R/GA / New York
Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Boomgate
Agency: Saatchi & Saatchi / Sydney
Client: Procter & Gamble Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Bottom
Agency: Leo Burnett Limited / London
Client: Kellogg's - All Bran Category: Outdoor / Outdoor: Single
Micra - Smallest turning circle in its class
Agency: TBWA\ Germany / Berlin
Client: Renault Nissan Deutschland Category: Outdoor / Outdoor: Single
Pause
Agency: Netthink / Madrid
Client: Anesvad - against the sexual abuse of children on the internet Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Campaign
Nike Sprint Sister
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Fixed Space / Promotional Advertising - Campaign
Mini Manhole
Agency: Colenso BBDO / Auckland
Client: Mini BMW Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
goo "Fill the city with questions!" Project
Agency: DENTSU INC. Tokyo / Tokyo
Client: NTT-Resonant Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER
Agency: TAXI / Toronto
Client: Nike Canada, Nike Hockey Training Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Thunk
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Adcock Ingram Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Levi's? Mobile Audio Mixer (MAX)
Agency: Lateral Net Ltd / London
Client: Levi Strauss and Co. Europe Category: Wireless / Business to Consumer
Finger
Agency: BBDO Malaysia / Kuala Lumpur
Client: Olympus (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Drool
Agency: Foote Cone & Belding / New York
Client: Kraft / Milk-Bone Category: Collateral Advertising / Posters: Single
Ashtray
Agency: Lowe New York / New York
Client: Museum of Sex Category: Collateral Advertising / Posters: Single
Fly Boy
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Energizer Malaysia Sdn Bhd Category: Collateral Advertising / Posters: Single
Group Photo
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Nikon Malaysia Sdn Bhd Category: Collateral Advertising / Posters: Single
World Map
Agency: Ogilvy & Mather Limited / New Delhi
Client: Discovery Channel Category: Collateral Advertising / Posters: Single
Farsighted
Agency: Ogilvy & Mather Philippines / Makati City
Client: The Economist Category: Collateral Advertising / Posters: Single
Old Bill
Agency: Publicis Mojo / Walsh Bay
Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
Old Fax
Agency: Publicis Mojo / Walsh Bay
Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
Old Shopping List
Agency: Publicis Mojo / Walsh Bay
Client: Creative Brands Pty Ltd Category: Collateral Advertising / Posters: Single
White House
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Collateral Advertising / Posters: Single
Coneman
Agency: BEAM Interactive / Boston
Client: MINI USA Category: Banners - Dynamic / Business to Consumer - Single
The Sneezer Unbelievable
Agency: Dentsu Inc. / Tokyo
Client: Fumakilla Co., Ltd. Category: Banners - Dynamic / Business to Consumer - Single
Cacique Rum - "listen to the call"
Agency: DoubleYou / Barcelona
Client: Diageo Category: Banners - Dynamic / Business to Consumer - Single
Monalisa
Agency: Euro RSCG 4D / São Paulo
Client: Reckitt Benckiser Category: Banners - Dynamic / Business to Consumer - Single
Wild Animus Pillings
Agency: Lean Mean Fighting Machine / London
Client: Too Far Publishing Category: Banners - Dynamic / Business to Consumer - Single
A3 Art of the H3ist "Break-in' banner
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Banners - Dynamic / Business to Consumer - Single
Smooth Operator
Agency: Proximity Singapore / Singapore
Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
Ebay
Title:
Ebay "it" Retail Print Campaign
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06186A
Award:
2006 Advertising Merit Award
Agency:
JWT Malaysia / Kuala Lumpur,
Client:
Kimberly-Clark Trading Sdn. Bhd.
Title:
" Flag " / " Old Man "/ " Widow "
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06187A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Visage Images
Title:
1000 pictures
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06188A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Metropolitan TV Sdn Bhd (8TV)
Title:
Queer Eye
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06189A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
Shipra Estate Private Limited
Title:
Widest Screen
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06190A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Koleman
Title:
Koleman
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06191A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Ionique Fertilizer
Title:
Ionique Fertilizer
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06192A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
Kodak Germany
Title:
Kodak Zoom Effect Campaign
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06193A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Harley Davidson
Title:
Reactions
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06194A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Mumbai
Client:
Procter & Gamble
Title:
Corners
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06195A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Golite
Title:
Names
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06196A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Stacks
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06197A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Tough Trucks
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06198A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Soon Hin Sportsbikes
Title:
Roads
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06199A
Award:
2006 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Permark International
Title:
Durex XL Campaign
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06200A
Award:
2006 Advertising Merit Award
Agency:
Y&R / Kuala Lumpur
Client:
Yser Marketing
Title:
"Tough Plastics"
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06201A
Award:
2006 Interactive Merit Award
Agency:
Tribal DDB Dallas / Dallas
Client:
happytaxday.com
Title:
Uncle Sam
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
06095N
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
P&G Rejoice
Title:
Giant Comb
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06292A
Award:
2006 Advertising Merit Award
Agency:
lowe shanghai / shanghai
Client:
Total Fitness Club
Title:
Tummy Tissue
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06293A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
SANTA (South African National Tuberculosis Association)
Title:
Contagious
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06294A
Award:
2006 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD Reuters Sign
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06295A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Procter & Gamble
Title:
Boomgate
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06296A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett Limited / London
Client:
Kellogg's - All Bran
Title:
Bottom
Category:
Outdoor / Outdoor: Single
Annual ID:
06130A
Award:
2006 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
Renault Nissan Deutschland
Title:
Micra - Smallest turning circle in its class
Category:
Outdoor / Outdoor: Single
Annual ID:
06131A
Award:
2006 Interactive Merit Award
Agency:
Netthink / Madrid
Client:
Anesvad - against the sexual abuse of children on the internet
Title:
Pause
Category:
Beyond the Banner / Public Service/Non-Profit/ Educational - Campaign
Annual ID:
06135N
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike Sprint Sister
Category:
Banners - Fixed Space / Promotional Advertising - Campaign
Annual ID:
06077N
Award:
2006 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Mini BMW
Title:
Mini Manhole
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Annual ID:
06280A
Award:
2006 Advertising Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
NTT-Resonant Inc.
Title:
goo "Fill the city with questions!" Project
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Annual ID:
06281A
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Nike Canada, Nike Hockey Training
Title:
BARGE RESISTANCE / JAROME CRANE / CRUNCH DECAL / LEG LIFT BANNER
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Annual ID:
06282A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Adcock Ingram
Title:
Thunk
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Campaign
Annual ID:
06283A
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Run London 3G
Category:
Wireless / Business to Consumer
Annual ID:
06212N
Award:
2006 Interactive Merit Award
Agency:
Lateral Net Ltd / London
Client:
Levi Strauss and Co. Europe
Title:
Levi's? Mobile Audio Mixer (MAX)
Category:
Wireless / Business to Consumer
Annual ID:
06213N
Award:
2006 Advertising Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
Olympus (M) Sdn Bhd
Title:
Finger
Category:
Collateral Advertising / Posters: Single
Annual ID:
06172A
Award:
2006 Advertising Merit Award
Agency:
Foote Cone & Belding / New York
Client:
Kraft / Milk-Bone
Title:
Drool
Category:
Collateral Advertising / Posters: Single
Annual ID:
06173A
Award:
2006 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Museum of Sex
Title:
Ashtray
Category:
Collateral Advertising / Posters: Single
Annual ID:
06174A
Award:
2006 Advertising Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
Energizer Malaysia Sdn Bhd
Title:
Fly Boy
Category:
Collateral Advertising / Posters: Single
Annual ID:
06175A
Award:
2006 Advertising Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
Nikon Malaysia Sdn Bhd
Title:
Group Photo
Category:
Collateral Advertising / Posters: Single
Annual ID:
06176A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
Discovery Channel
Title:
World Map
Category:
Collateral Advertising / Posters: Single
Annual ID:
06177A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Philippines / Makati City
Client:
The Economist
Title:
Farsighted
Category:
Collateral Advertising / Posters: Single
Annual ID:
06178A
Award:
2006 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
Creative Brands Pty Ltd
Title:
Old Bill
Category:
Collateral Advertising / Posters: Single
Annual ID:
06179A
Award:
2006 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
Creative Brands Pty Ltd
Title:
Old Fax
Category:
Collateral Advertising / Posters: Single
Annual ID:
06180A
Award:
2006 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
Creative Brands Pty Ltd
Title:
Old Shopping List
Category:
Collateral Advertising / Posters: Single
Annual ID:
06181A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
White House
Category:
Collateral Advertising / Posters: Single
Annual ID:
06182A
Award:
2006 Interactive Merit Award
Agency:
BEAM Interactive / Boston
Client:
MINI USA
Title:
Coneman
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06081N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Fumakilla Co., Ltd.
Title:
The Sneezer Unbelievable
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06082N
Award:
2006 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Diageo
Title:
Cacique Rum - "listen to the call"
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06083N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / São Paulo
Client:
Reckitt Benckiser
Title:
Monalisa
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06084N
Award:
2006 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Too Far Publishing
Title:
Wild Animus Pillings
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06085N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
A3 Art of the H3ist "Break-in' banner
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06086N
Award:
2006 Interactive Merit Award
Agency:
Proximity Singapore / Singapore
Client:
WD-40
Title:
Smooth Operator
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06087N